SERM Manager

Responsibilities:

• Monitor company and brand mentions across search engines, social media, blogs, and news platforms.
• Identify and track negative reviews, comments, and articles online.
• Analyze and assess search engine result positions for key brand-related queries.
• Conduct market analysis to support new project launches.
• Develop and plan reputation management strategies.
• Monitor campaign performance, adjust strategies as needed, and provide regular reporting.
• Work on de-indexing or pushing down negative content in search engine results.
• Collaborate with content and link-building teams.

Requirements:

• Basic knowledge of SEO and link building (including the ability to assess donor site quality for essential publications).
• Understanding of fundamental SMM principles.
• Familiarity with tools such as Ahrefs, Google Alerts, SE Ranking, Similarweb, Google Sheets, etc.
• Basic understanding of HTML and CSS.
• Entry-level skills in content analysis and providing improvement recommendations.
• Strong analytical thinking and the ability to propose data-driven solutions.