Head / TL of SEO Traffic Offline

We are an iGaming company with over three years of experience and a team of more than 1300+ specialists.
Our achievements include 10+ major projects that are popular among our clients and successfully operate in Tier 1-3 countries.
The company attracts and values highly qualified specialists, which allows us to efficiently build processes and successfully expand our presence in new locations. 

We are looking for a strong and ambitious Head / TL of SEO Traffic to join our team.

Join the team that launches new projects in various markets and shapes the future of the iGaming industry.

Responsibilities:

• Strategy and implementation of the full-cycle SEO promotion for a product in the gambling/betting vertical.
• Building a promotion system for:
  • Branded queries (including position protection and competition management for the brand).
  • Cross-brand queries (related to the market, topic, sub-products).
  • Non-branded queries (including general informational traffic, educational, commercial).
• Managing all aspects of SEO infrastructure: content, links, technical SEO, localization.
• Hiring and managing the SEO team: task setting, quality control, scaling based on FTD numbers.
• Establishing processes for collaboration with development, product, design, and analytics teams.
• Launching, monitoring, and optimizing SEO metrics: traffic, rankings, conversions, retention.
• Market analysis, competitor research, and trends for the key region (Turkey).
• Working with external contractors, when necessary.

Requirements:

• Experience working with large budgets and teams (at least 2 years of managerial experience).
• Proven cases of attracting over 5,000 FTDs/month in the gambling/betting vertical.
• At least 3 years of experience in SEO in the gambling/betting vertical.
• Experience in building an SEO department from scratch on the product side (in-house).
• Expertise in developing strategies for different types of search queries: brand / cross-brand / non-branded.
• Successful experience working with markets like Turkey, including understanding their restrictions, nuances, and regulators.
• In-depth knowledge of technical SEO, semantics, link building, and content strategies.
• Team management skills, with an understanding of SEO department organizational models.
• Proficiency with key tools: Ahrefs, Semrush, Screaming Frog, GSC, Looker Studio, Netpeak Spider, Serpstat, etc.

Preferred:

• Experience working with Turkey.
• Proficient written and spoken English (Upper-Intermediate+).
• Experience with BI systems, advanced metrics, and collaboration with development teams.
• Knowledge of HTML, CSS, and basic JS (to understand development processes).
• ASO/SERM experience is a plus, but not critical.

Why you should join us:

• You will have the chance to influence the product and assemble a team that fits your vision.
• Absence of micromanagement, hierarchy; fast decision-making speed.
• Competitive salary and incentives for your contribution and result.
• Our main working schedule: 10:00 - 19:00 (UTC+2), fully remote plus coworking space payment worldwide.
• The opportunity to participate in the company's internal events: open negotiations and product meetings.
• Attending top conferences around the world.
• Perks such as paid sick leave and vacations, plus additional day off in honor of your birthday.
• Investment in both hard skills and personal skills.
   

As a team, we are constantly striving to be the best among our competitors! We offer a dynamic, forward-thinking work environment within a profitable company. We recognize that our specialists and managers are crucial to our success and are always ready to support their initiatives.

Join the best! 🚀