Marketing Specialist Offline

📍 Location: Remote — USA or Europe-based candidates only (local native English speakers)
💼 Employment Type: Full-time

Kozak Group is a service-based IT company founded in 2015, specializing in tailored eCommerce solutions with a strong focus on Magento development. With a growing client base across the US and European markets, we’re seeking a local marketing expert (US or EU-based) to drive demand generation, boost brand visibility, and support sales efforts through targeted digital marketing initiatives.

❗️Please note: This role is open to candidates currently based in the US or Europe. We are not hiring candidates who have recently relocated from Ukraine or are outside these regions. Native English proficiency and understanding of Western markets are essential.

🚀 Your Role

As a Marketing Specialist, your mission is to generate qualified leads through strategic digital campaigns, outreach, and content. You’ll play a critical role in filling the pipeline with high-intent opportunities, especially from Magento-focused and broader eCommerce clients.

🔧 Key Responsibilities

Lead Generation & Campaigns

• Plan, execute, and optimize multi-channel campaigns (SEO, PPC, LinkedIn Ads, retargeting) focused on acquiring eCommerce clients.
• Improve landing pages, CTAs, and funnels for better conversions.
• Experiment, analyze, and scale what works best.

Platform Outreach & Prospecting

• Actively engage on platforms like Clutch, Upwork, LinkedIn, and industry directories.
• Support sales with prospecting efforts, campaign messaging, and outreach templates.
• Ensure a smooth flow between marketing and sales pipelines.

Content Marketing

• Create compelling content (case studies, blog posts, email sequences, whitepapers) aligned with our Magento services.
• Craft messaging that speaks to eCommerce decision-makers.
• Track engagement and adjust content strategy accordingly.

Analytics & Funnel Optimization

• Monitor and report on funnel performance (CTR, CPL, CAC, MQL-SQL).
• Use insights to boost lead quality and volume.
• Maintain dashboards and integrate data with CRM tools (HubSpot, Salesforce).

✅ What We’re Looking For

• 5+ years of experience in digital marketing or lead generation (preferably in IT services or eCommerce).
• Deep understanding of Magento and the eCommerce tech space.
• Strong hands-on experience with SEO, PPC, LinkedIn Ads, marketing automation.
• Familiarity with HubSpot, Salesforce, Apollo, Lemlist, etc.
• Native or near-native English (C1+), strong written communication skills.
• Data-driven mindset and growth-oriented approach.

💼 What We Offer

• 💰 Competitive salary + performance bonuses
• 🌍 Remote-first, flexible work culture
• 📈 A key role in shaping Kozak Group’s presence in the US & EU markets
• 🎓 Paid learning, marketing tools, and access to top events
• 🤝 Collaborative support from sales, tech, and leadership teams

📩 If you're a marketing specialist based in the USA or Europe who thrives on results, understands the eCommerce market, and knows how to generate quality leads — we'd love to hear from you.