SEO Specialist

The New Normal Analytics is a London-based boutique analytics consultancy, and we are seeking an experienced SEO Specialist to join a 3-month project with a top 20 global pharmaceutical company on the client side. This role focuses on optimizing a large-scale, multi-country healthcare professional (HCP) website, and requires a professional capable of driving an end-to-end SEO strategy and execution.
 

🔍 About the Project

• Duration: 3 months (possibility of extension)
• Availability: Full-time or Part-time
• Domain: Pharmaceutical / Healthcare
• Website: Large HCP platform, localized across multiple countries
• Team: Work closely with content, analytics, and medical teams
• Location: Remote
   

📌 Your Responsibilities

• Conduct comprehensive keyword research including:
  • Market-specific and regional search trends
  • Medical vs. layperson terminology
  • Long-tail and content opportunity mapping
  • Search volume forecasting and prioritization
• Analyze competitors to identify gaps and content differentiation strategies
• Classify and cluster keywords by intent (informational, navigational, transactional)
• Develop a content opportunity matrix and map keywords to site structure
• Deliver keyword research documentation aligned with SEO best practices and E-E-A-T principles
• Recommend content improvements for better ranking and user engagement
• Identify underserved topics and UX opportunities to stand out from competitors
• Collaborate with cross-functional teams to guide SEO-informed content planning
   

✅ What We’re Looking For

• Proven experience in SEO. Experience in pharmaceutical or healthcare domains is desirable but not mandatory
• Track record of delivering SEO strategies for large, localized websites
• Good to have understanding of medical terminology, compliance, and HCP content
• Expertise in technical SEO, content gap analysis, and E-E-A-T guidelines
• Ability to independently manage and deliver SEO projects from start to finish
• Comfortable working in regulated industries and collaborating with global teams
• English level Upper Intermediate or above
   

🚀 Why Join This Project?

• Work with one of the world’s leading pharma companies
• High-impact SEO work in a mission-driven healthcare environment
• Collaborate with a talented team across content, product, and analytics
• Flexible working hours and potential for further engagements