Marketing Specialist (Web2App Funnels and Traffic Acquisition)

About Us:

We’re an innovative platform transforming web visitors into mobile app subscribers. We’re seeking a Marketing Specialist to build, optimize, and drive traffic through web2app funnels.

Responsibilities:

• Funnel Construction & Optimization: Develop and refine web2app conversion funnels, improving user flows and subscription rates.

• Traffic Acquisition: Plan, launch, and manage performance campaigns across Google and other key ad platforms.

• Analytics & Reporting: Track KPIs, analyze campaign data, and deliver actionable insights to enhance ROI.

• Collaboration: Work with cross-functional teams (design, sales, product) to align marketing efforts and maximize conversions.

Requirements:

• Proven experience with web2app funnel strategies and conversion optimization.

• Hands-on expertise in Google Ads and other PPC channels.

• Strong analytical and data-driven approach.

• Excellent communication and project management skills.

• Familiarity with mobile subscription models is a plus.