Sales Operations

Key Responsibilities

 

๐Ÿ”น 1. Email Deliverability & Outreach Optimization

 

  • Ensure high inbox placement rates for cold emails by managing email warming, SPF/DKIM/DMARC settings, and domain reputation monitoring
  • Analyze email engagement data (open rates, bounce rates, spam complaints) and optimize email cadences accordingly
  • Work with SDRs/AEs to A/B test subject lines, messaging, and send times to improve response rates
  • Manage & optimize email automation tools (Reply.io, Instantly.ai, Lemlist, or similar)

     

๐Ÿ”น 2. Lead Generation & ICP Data Automation

 

  • Automate prospect list building using databases like Apollo.io, Seamless.ai, ZoomInfo
  • Develop data enrichment processes to ensure SDRs/AEs are targeting high-value accounts
  • Set up workflows to gather, clean, and distribute ICP data to the sales team on a daily/weekly basis
  • Monitor LinkedIn Sales Navigator and iGaming industry reports, and databases to identify new target accounts

 

๐Ÿ”น 3. CRM & Reporting Automation (Pipedrive)

 

  • Optimize Pipedrive CRM workflows for tracking SDR & AE outreach activity (emails sent, calls made, meetings booked)
  • Automate real-time dashboard reporting (outreach success rates, pipeline health, deal status)
  • Integrate Slack notifications for important deal updates & SDR performance insights

     

๐Ÿ”น 4. Multi-Channel Sales Tech Stack Expansion

 

  • Enhance SDR/AE LinkedIn automation (Expandi.io, Waalaxy) for connection requests & messaging
  • Integrate WhatsApp & Telegram outreach (WATI, TG-Export) to connect with decision-makers in iGaming, Crypto, and FinTech
  • Work with marketing to establish a social listening tool (Brand24, Mention) to monitor industry trends and capture warm inbound leads

     

๐Ÿ”น 5. Sales Enablement & Industry Benchmarking

 

  • Research competitor pricing, sales tactics, industry benchmarks, and conversion rates to provide strategic insights for sales leadership
  • Develop 1-page sales collateral (SEO benchmarks, competitor comparisons, case studies) for SDRs/AEs to share with prospects
  • Create training materials & best practice playbooks to onboard new SDRs efficiently

     

๐Ÿ”น 6. Social Media Monitoring & Lead Identification

 

  • Identify and set up a social media monitoring service that highlights relevant keyword mentions across various platforms (forums, LinkedIn, Twitter, Telegram, Discord, Reddit, etc.)
  • Automate keyword alerts and push insights into Slack, notifying SDRs/AEs of potential leads in real-time
  • Integrate this lead flow into Pipedrive so that SDRs/AEs can engage quickly with warm prospects

 

 

๐Ÿ” Qualifications & Requirements

 

โœ… 2+ years experience in Sales Operations, RevOps, or similar
โœ… Hands-on experience with Pipedrive, Apollo.io, or ZoomInfo
โœ… Strong understanding of email deliverability & automation tools (Reply.io, Lemlist, Instantly.ai, etc.)
โœ… Experience integrating sales outreach tools (LinkedIn automation, WhatsApp/Telegram outreach)
โœ… Excellent data analysis skills (Google Sheets, CRM dashboards, analytics tools)
โœ… Knowledge of iGaming, FinTech, Crypto, or SaaS sales is a big plus
โœ… Strong problem-solving mindset with an ability to optimize and automate sales workflows

 

 

Published 25 February
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