Chief Marketing Officer

Gotoinc is looking for a Chief Marketing Officer (CMO) in our Marketing team! 

 

How to apply:

Submit your CV and record a self-presentation in English (nice to have) telling us about your general experience and your experience working with LinkedIn.

Our candidate’s profile:

• You have at least 5 years of experience in similar positions;
• At least an Upper-Intermediate level of English; 
• Experience in outsourcing, agencies in IT with healthcare, fintech, and education fields;
• Experience in building LinkedIn as a lead generation channel from scratch; 
• Experience in leading small teams;
• Experience in budgeting, planning, and risk management;
• Strong presentation and communication skills, as well as organizational and time-management skills.

What your responsibilities will be? 

• Building the system of Lead Generation from LinkedIn (priority), Upwork, Dribble, and the corporate website;
• Regular research and investigation of approaches to get new clients and reporting of the result;
• Regular work on market analysis, ICP development and BP development;
• Retargeting leads, current clients, and previous clients;
• Plan and execute marketing activities to generate warm calls with the ICP;
• Increasing brand awareness using social media (Instagram - for potential employees, LinkedIn, Dribbble, Facebook, corporate website);
• Develop and maintain marketing campaigns for key clients, such as holiday gifts, client appreciation events, and email campaigns targeting current and previous clients;
• Create and update marketing materials to establish trust and credibility with potential clients;
• Develop and keep an updated pack of marketing materials for each service line; 
• Regularly update the corporate portfolio to showcase the company’s offerings;
  Help potential customers understand the company’s value proposition, processes, and problem-solving capabilities;
• Support the professional branding of employees by creating code samples, articles, landing pages, and managing accounts on platforms such as GitHub and Upwork;
• Managing marketing team: SMM and Lead Generator Managers (PDPs, JIs, SOPs, Performance/Salaries reviews).

We suggest:

• Flexible working hours in the Ukrainian time zone;
• Full REMOTE work;
• 20 vacation days and 15 days off a year that are fully paid;
• Individual approach to the development of each employee: we will help you to draw up a personal development plan for six months and a year so that you will have a clear understanding of what you need to work on to improve;
• Team and mentor: you will have a group of people with whom you can grow and upskill yourself;
• English is not only about projects and clients, but it’s also about English Days when all our communication is in English;
• No Trackers: we do not install time trackers on corporate or personal equipment. Just keep in touch with your manager and lead;
• Completely transparent company plans and income: we regularly share the reports, plans, and prospects. Also, you have a chance to have a cup of coffee with our CEO where you can openly share your thoughts or ask a question;
• Care for employees: sabbatical, corporate psychotherapist. We really care about your mental health.

Waiting for your application!