Search and Performance Marketing Manager (Fintech) Offline
Position Overview
PayDo Marketing Team invites an experienced Search & Performance Marketing Manager to optimise our digital presence, manage advertising campaigns, analyse performance metrics, and drive sustainable growth.
This is a chance to contribute to a top-tier FinTech product with strong competitive advantages while adding a high-level case to your portfolio.
If you have extensive experience in paid advertising and/or search engine optimisation — ideally in both — and take a data-driven approach to driving traffic and conversions, then you are exactly who we need for this role.
It would be a huge advantage if you have a portfolio or any success cases in SEO, PPC, or both, along with before-and-after analytics, and can include them in your CV when applying for this role.
Your regular tasks
PPC:
- Create, manage, and optimise paid advertising campaigns across Google Ads, Facebook Ads, and other digital platforms
- Plan and execute paid media strategies to drive growth while maintaining budget control
- Monitor and analyse key performance indicators (KPIs), including ROI, ROAS, CPA, CPC, CTR, CPM, CPL, and other relevant metrics
- Leverage Google Analytics, Tableau, or Looker Studio for campaign tracking, reporting, and visualisation
- Conduct A/B testing for ad creatives, landing pages, and bidding strategies
- Optimise paid campaigns by improving Quality Score, refining targeting, and enhancing the landing page experience
- Collaborate with content and design teams on high-performing ad creatives and with development teams to optimise landing pages
- Conduct in-depth competitor analysis to benchmark PPC strategies and identify growth opportunities
SEO:
- Develop and execute SEO strategies to increase organic traffic and improve search rankings
- Conduct keyword research and optimise website semantics to enhance brand visibility
- Manage and update the content marketing strategy, ensuring SEO best practices are applied
- Oversee external SEO efforts, including backlink building and outreach campaigns
- Monitor SEO performance through Google Analytics, Google Search Console, and other tracking tools
- Conduct technical audits and implement on-page optimisation improvements
- Generate reports on SEO effectiveness and recommend enhancements
- Perform competitor analysis to identify opportunities and threats in the market
Skills and qualifications
- At least 3 years of experience managing large-scale SEO/PPC and Google AdWords campaigns (and other leading advertising platforms)
- Experience in the FinTech industry would be a significant advantage
- Proven expertise in SEO, including technical audits, on-page optimisation, and keyword strategy implementation
- Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, HubSpot, etc.)
- Experience with paid search advertising on Google Ads, Facebook Ads, and other platforms
- Strong analytical skills with the ability to evaluate campaign performance and adjust strategies accordingly
- Data-driven mindset with expertise in tracking and optimising key metrics (CPL, CPC, LTV, ROMI/ROAS, ROI/ROR)
- Proficiency in Excel, Google Sheets, and data visualisation tools (Tableau, Looker Studio is a plus)
- Experience working with European markets
- Experience in retargeting strategies, dynamic ads, and audience expansion techniques
- Ability to develop and execute conversion rate optimisation (CRO) strategies for PPC landing pages
- Skilled in competitor analysis and benchmarking PPC/SEO strategies against industry standards
- A proactive, problem-solving attitude with a passion for scaling digital marketing initiatives
Hiring Steps
Our recruitment process typically includes the following steps: Application Screening –> Interviewing Process & Assessment (TA Interview/Test Assignment/Tech Interview) –> Offer –> Reference Check