Lead Marketing Manager
About the company:
Softermii (https://www.softermii.com/) is an outsourcing/outstaffing company with more than 10 years of experience in web and mobile application development with a team of more than 120 specialists from 6 countries.
We have withstood multiple challenges, such as COVID-19 pandemic and war aggression against Ukraine, we have secured sustainable development processes, saved all our projects and jobs. Even more – we’re constantly growing.
Every day we add new project to our portfolio in the following areas of expertise:
- Healthcare
- Real estate
- Livestream E-commerce
- Fintech (WealthTech, Capital Trading)
- Real-Time Communications (RTC)
In addition, we develop 2 of our own solutions that help our customers get faster applications for video or audio calls (https://www.softermii.com/solutions/vidrtc) or an application for real estate with 3D visualization
(https://www.softermii.com/solutions/apartmii)
Company’s mission:
Softermii: Succeed Without (L) imitations
We will turn any idea into a valuable product.
Our plans as a company:
We want to move from a regular outsourcing business to an ecosystem of outsourcing, education, and product development companies.
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⭐️Project: Softermii
👬Why we have opened this vacancy: Team extension.
⌚️Type of cooperation: remote, full-time.
👯Your responsibilities on the project will be:
- Develop a long-term marketing strategy aimed at driving B2B sales and revenue growth, ensuring alignment with corporate objectives;
- Oversee the strategic and operational management of Softermii’s Marketing Team, creating a high-performance culture;
- Strengthen brand positioning, PR, and communications to enhance Softermii’s visibility and credibility in the marketplace;
- Manage annual marketing budgets and resource allocation for maximum efficiency and return on investment;
- Direct User Acquisition, SMM, SEO, and Link Building efforts, optimizing each for lead generation and brand impact;
- Collaborate with Sales, Product, and executive stakeholders to ensure marketing initiatives contribute to top-line revenue goals;
- Monitor industry trends, emerging technologies, and competitor strategies to inform agile marketing decisions;
- Track, analyze, and present marketing KPIs; use insights to refine tactics and improve outcomes;
- Implement a unified document management system to streamline workflows and maintain campaign consistency.
👩🏼💻👨🏻💻You can be part of the following team:
CEO, COO, Sales Manager, Delivery Manager. Makers - content writers, researchers, designer.
🕹Tools we use: Jira, Confluence, Git, Figma.
🗞Our requirements to you:
- 5+ years of experience in growth marketing, lead generation, or digital marketing, with a focus on B2B tech;
- Experience in IT outsourcing or enterprise software, with a strong understanding of B2B sales cycles;
- Proven success in running impactful campaigns, especially within the IT services sector;
- Proficiency in digital marketing platforms (e.g., Google Ads, LinkedIn Ads) and strategies like SEO, ABM, and inbound marketing;
- Ability to develop go-to-market strategies and position new services for growth;
- Experience managing marketing budgets and tracking ROI;
- Strong organizational skills and the ability to manage multiple campaigns, ensuring timely delivery and effective outcomes;
- Experience leveraging social platforms (Facebook, Instagram, YouTube, instant messengers) to support brand awareness and lead generation;
- Skilled in interpreting data, forecasting trends, and converting insights into actionable marketing initiatives;
- Excellent communication skills in English (C1), with experience working cross-functionally and manage stakeholder expectations.
💥It would be cool if you have experience:
- Experience in organizing online webinars and participating as a speaker;
- Experience in participating in live events to promote company services and brand.
👨💻Who will you have the opportunity to meet during the hiring process (stages):
Call, HR, Management interview, Test Task (Paid), Final
🥯What we can offer you:
- We have stable and highly-functioning processes – everyone has their own role and clear responsibilities, so decisions are made quickly and without unnecessary approvals;
- You will have enough independence to make decisions that can affect not only the project but also the work of the company;
- We are a team of like-minded experts who create interesting products during working hours and enjoy spending free time together;
- Do you like to learn something new in your profession or do you want to improve your English? We will be happy to pay 50% of the cost of courses/conferences/speaking clubs;
- Do you want an individual development plan? We will form one especially for you + you can count on mentoring from our seniors and leaders;
- Do you have a friend who is currently looking for new job opportunities? Recommend them to us and get a bonus;
- And what if you want to relax? Then we have 21 working days off;
- What if you are feeling bad? You can take 5 sick leaves a year;
- Do you want to volunteer? We will add you to a chat, where we can get a bulletproof vest, buy a pickup truck or send children's drawings to the front;
- And we have the most empathetic HRs (who also volunteers!). So we are ready to support your well-being in various ways.
👨🏫A little more information that you may find useful:
- our adaptation period lasts 3 months, this period of time is enough for us to understand each other better;
- there is a performance review after each year of our collaboration where we use a skills map to track your growth;
- we really have no boundaries in the truest sense of the word – we have flexible working day, remote or office is up to you.
Of course, we have a referral bonus system. So if you have a friend who likes our job opening, you can give us their telegram contact, and we in turn will thank you with a bonus if we start working with them!