User Acquisition Manager

Why is working at Applica even better than at a product company?
 

Generally, people prefer working in product companies over outsourcing ones.

We believe Applica is a unique type of product company that distinguishes itself even more from typical product companies in the following ways:

• You gain access to hypothesis testing at a speed and volume three to five times faster than in a typical product company. How is this possible? It’s because you won’t be bogged down by typical, mundane tasks such as endless meetings and planning. Your focus will primarily be on creating hypotheses, testing insights from analytics and user research, and scale accounts.
• We manage multiple products simultaneously, mostly world-class startups, ensuring that you are never bored and have the opportunity to gain profound experience in various domains.
• We tackle only the toughest issues for our products. Imagine us as the McKinsey in the world of mobile consumer apps.

About the Role

We’re looking for an User Acquisition Specialist with experience in promoting consumer app.
 

Key Tasks?

• Create and manage app-specific campaigns on major paid advertising platforms, primarily Google Ads, Meta, and Apple Search Ads (ASA)
• Compile and analyze data acquired from advertising campaigns to assess performance and inform strategies & analyze acquired data
• Conduct competitor research to identify opportunities for improving clients’ app performance and ROI
• Contribute to discussions and brainstorming sessions for new ideas to enhance various mobile products.
• Participation in discussions and brainstorms of new ideas for scaling campaigns

Skills and experience?

• Proven experience in managing app campaigns
• Strong written and verbal communication skills
• Experience with Mobile Measurement Partners (MMPs) (e.g., AppsFlyer, Singular, Adjust)
• Minimum of 1 year of experience in Media Buying or User Acquisition for apps
• Experience in using Google Sheets and/or Business Intelligence (BI) tools
• Upper-intermediate English proficiency (minimum B2 level)
• Familiar with Slack, Notion, Google Drive, and Google Slides
• Launching iOS campaigns (nice to have)

• Prior agency experience (nice to have)

   

What do we offer?

• We offer both part-time and full-time opportunities
• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners!
• Working with Tier 1 markets
• Remote work with a flexible schedule—no traditional 9-to-5 hours
• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings
• Opportunity to manage other paid channels and learn ASO

• Competitive salary tailored to your expertise and expectations

   

What your typical week will look like?

• Campaign management
• Produce client reporting
• Conduct competitor research
• Perform deep-dive analysis of campaigns
• Generate hypotheses and ideate on new strategies
• Collaborate with ASO and creative production teams
• Interact with clients over Slack and Teams
• Attend weekly and monthly meetings with clients

Contact us if you:

• Efficient (able to find ways to complete tasks more efficiently)
• Always curious and eager to learn
• Highly attentive to details
• Able to generate your own insights and ideas
• Enthusiastic about experimenting and taking calculated risks