Marketing Strategy Specialist

Key Responsibilities

Develop and execute comprehensive digital marketing strategies focused on lead generation and brand awareness.
Manage paid media campaigns (PPC, display ads, social ads) and organic efforts (SEO, content marketing, email).
Monitor and analyze campaign performance using analytics tools, adjusting strategies to meet KPIs and objectives.
Collaborate with the content team to create compelling digital assets, including blog posts, case studies, and social media content.
Drive engagement on key B2B platforms such as LinkedIn, while exploring new opportunities for brand growth.
Conduct market research to identify trends, customer needs, and competitor activity.
Manage the agency’s social media profiles and generate content that speaks to our target B2B audience.
Oversee the creation of landing pages and lead capture forms, optimizing them for conversions.
Build and maintain relationships with key partners, influencers, and industry players.
Provide regular reports on campaign performance and ROI.

Qualifications

Proven experience in digital marketing, preferably in a B2B setting.
Strong understanding of lead generation tactics, content marketing, and brand positioning.
Expertise in SEO, SEM, email marketing, and social media advertising.
Experience with Google Analytics, Google Ads, LinkedIn Ads, and other digital marketing tools.
Creative, with the ability to think strategically and execute tactical campaigns.
Excellent communication and project management skills.
Ability to thrive in a fast-paced, results-driven environment.