UI/UX Design Lead – Product Department (FinTech) Offline

We are looking for a talented and experienced UI/UX Designer to join our Product Department. As a UI/UX Design Lead you will be at the forefront of creating intuitive, visually appealing, and user-centered designs for our FinTech products. You will collaborate closely with product managers, developers, and other stakeholders to ensure that our products deliver a seamless and engaging user experience.

Main Responsibilities:

• Conduct user interviews and surveys to identify the key challenges and motivations users face during the loan application process.
• Analyse user behavior at various touchpoints in the customer journey to inform design improvements (e.g., loan application form, document submission).
• Develop personas and user journey maps to visually represent different customer segments and their interactions with the service.
• Conduct usability testing (remote/in-person) to evaluate how real users interact with loan application forms, dashboards, and other interfaces.
• Create low-fidelity and high-fidelity prototypes based on research findings.
• Test different design iterations with users to optimise the loan application process and reduce friction (e.g., simplifying form fields, improving navigation).
• Provide clear and actionable recommendations for design improvements based on usability test results.
• Collect feedback from customers post-loan to understand their experience and areas of improvement.
• Conduct A/B tests to compare different design versions (e.g., changes to loan application layout or button placement) and determine which performs best.
• Define key UX metrics (e.g., usability score, task success rate, user satisfaction) to measure the effectiveness of design changes.
• Track long-term improvements in user engagement, loyalty, and retention based on enhanced user experience.
• Iterate on designs based on continuous monitoring and feedback from users, ensuring a cycle of ongoing optimisation.

Professional Qualifications:

• Education: Bachelor’s degree in Graphic Design, Interaction Design, or a related field. Equivalent work experience is also acceptable.
• Experience: 3+ years of experience as a UI/UX Designer, preferably in a FinTech or product-focused environment.
• Design Tools Expertise: Proficiency in design tools such as Figma, Sketch, Adobe XD, InVision, or similar. 
• Prototyping & Wireframing: Strong skills in creating wireframes, prototypes, and high-fidelity designs using tools like Figma, Axure, or similar.
• UX Research: Experience in conducting user research, including user interviews, surveys, usability testing, and A/B testing.
• Responsive Design: Experience in designing responsive interfaces for various devices (web, mobile, tablet).
• User-Centered Design: A strong understanding of user-centered design principles and best practices in UX design.
• Problem-Solving: Ability to solve complex design challenges with a balance of creativity and practicality.
• Portfolio: A strong portfolio showcasing your design process, user research insights, and final designs for web and mobile products.

Soft Skills:

• Excellent communication and presentation skills, with the ability to articulate design decisions and collaborate with cross-functional teams.
• A strong sense of empathy and user advocacy, with a passion for solving user problems through design.
• Ability to adapt to changing project requirements and feedback in a fast-paced environment.

Expected results:

• Implement the Design system and deliver a complete redesign of the existing products to improve usability and user experience

Target Metrics:

- Achieve 5% increase in task success rate (e.g., loan application completion)

- Reduce time-on-task by 10% for key user journeys

- Reduce error rate by 10% in the app’s primary workflows

- Improve time to money by 30%

• Design and deliver user interfaces and experiences tailored to the cultural and regulatory requirements of two new markets

Target Metrics:

- Conduct usability testing in both markets with an average task success rate of 90%

- Achieve a localized CSAT score of 4.5/5 within three months of launch

- Reduce drop-off rates in onboarding funnels by 30% in new markets within three months of launch

• Provide end-to-end design for two new products (customer interview, prototype, user testing, etc.), ensuring seamless integration into the app/web and alignment with customer needs

Target Metrics:

- Deliver final designs within agreed timelines and milestones

- Conduct post-launch surveys to measure a minimum NPS of 70 for each product

What We Offer:

• Be part of a dynamic and growing FinTech company where you can make a real impact.
• Remote working option.
• We offer a competitive salary package.
• 20 days of vacation, 100% sick leave compensation
• English language courses
• Medical coverage