Senior User Acquisition Manager

SonderAds is an online media buying tool for digital advertisers, media buyers and ad networks worldwide.

Requirements:

- 5 years of experience in User Acquisition - with a focus on mobile apps and ad monetization.

- Deep expertise in traffic acquisition using CPI model

- Understanding of the peculiarities of acquisition in different channels (Mintegral, AppLovin, Unity, ironSource, AdMob, TikTok, BigoAds and others), ability to adapt strategies to the source and audience. 

- Skills in working with analytics systems: AppMetrica, Adjust, understanding of key product and marketing metrics: CPI, CPA, ARPU, ROAS, LTV, ROI.

- Experience scaling procurement across multiple sources from scratch. Skills in forming and testing hypotheses based on data, systematic approach to purchase optimization.

- Experience in identifying ad fraud: analyzing suspicious anomalies in metrics, assessing traffic quality and taking measures to minimize risks.

- Experience in evaluating and generating creative ideas, understanding what approaches will be most effective for a particular product. Ability to formulate clear tasks for the creative team.

- Openness to constructive feedback, respect for established processes, meeting deadlines and transparency in reporting, with a willingness to work within the overall rhythm of the team.

- High level of autonomy and initiative - we are looking for someone who does not just wait for tasks, but offers solutions and actions, while being able to work effectively in a team and take into account business goals.

Responsibilities:

- Analyzing the performance of current traffic sources based on key metrics, identifying bottlenecks and implementing solutions to increase conversions and ROI. 

- Initiating and launching new traffic acquisition sources from scratch - including research, testing, launch, analytics and further scaling.

- Monitoring purchase performance, tracking KPIs and reporting on results. 

- Prompt response to drawdowns, budget reallocation, bid management. 

- Forming and testing purchase hypotheses, studying algorithms of advertising platforms, searching for growth points.

- Analyzing traffic quality, filtering irrelevant and low-performing sources.

- Interaction with analysts and creative teams: selecting effective bundles and working on improving creatives.

We offer:

- Work under the guidance of an expert with more than 10 years of experience. 

- Remote format of interaction. We work quickly, smoothly and with results.

- Schedule: 10:00 to 19:00 Cyprus time.

- 28 calendar days of vacation and paid sick days.

- Salary is negotiable, depending on your level and experience.

- We work according to the Cyprus holiday calendar.

- Probationary period - 3 months. 

- The team is made up of strong professionals. We value initiative, responsibility, teamwork and the desire to grow.