Head of PPC

We are looking for a PPC Specialist to join our innovative international FinTech company specializing in online lending, KYC, LaaS products, and advanced advertising technologies.

Main Responsibilities:
- Develop and implement comprehensive user acquisition strategies with a focus on effective performance.
- Manage advertising campaigns across Google.
- Oversee a monthly advertising budget ensuring efficient allocation of resources.
- Achieve and maintain a positive ROAS, constantly optimizing for performance.
- Analyze market trends and user behavior to continually refine and adapt acquisition tactics.
- Collaborate with cross-functional teams to align user acquisition efforts with overall business goals.
- Report on key metrics and insights to stakeholders, providing actionable recommendations.

Expected Results:
- Developed an efficient strategy for increasing share of paid traffic via Google ads within planned kpi's
- Completed the competitive analysis with the result: defined the most profitable keyword structure, needed quantity and params of landing pages / additional sites
- CAC (Ro) is not higher than previously achieved

Professional Qualifications:
- A minimum of 5 years of experience in user acquisition.
- Proven track record of managing large advertising budgets and achieving positive ROAS.
- Solid knowledge of different campaign types and advertising best practices.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and teamwork skills, with the ability to work in a fast-paced environment.

Additional:
- Experience of working as a team leader is advantage.
- Expertise in digital advertising platforms including Meta, TikTok etc. is advantage.

We Offer:
- Stable employment in a growing international company.
- Remote working options.
- Competitive salary and compensation.
- 20 vacation days, 100% sick leave compensation.
- English language courses.
- Medical insurance.

About MD Finance

MD Finance — це міжнародна продуктова FinTech компанія, яка займається фінансовими проектами на різних ринках і сегментах ринку.

Наші основні напрямки діяльності включають онлайн-кредитування, KYC, продукти LaaS (програмне забезпечення для кредитування як сервісу) та рекламні технології. Усі ці вертикалі були запущені та керуються нашою внутрішньою командою талантів MD Finance.

Для розвитку нашого бізнесу ми створили відділи технологій, продуктів, маркетингу, ризиків, фінансів тощо.
Наші цілі — розширювати та запускати нові проекти, тому ми відкриті для нових талантiв та цiкавих ідей!

Company website:
https://mdfin.com/

DOU company page:
https://jobs.dou.ua/companies/mdfin/