Senior Business Development Manager

Position Overview

As a Senior Business Development Manager, you will be responsible for managing and growing advertiser relationships with high-profile advertising partners, while also identifying and developing new business opportunities. You will work closely with a team to coordinate marketing solutions for top brands, analyze campaign performance, and create digital performance strategies to achieve revenue growth targets.

Responsibilities

• Manage and grow relationships with existing advertiser clients and prospect new ones to expand the company’s performance network.

• Manage multiple advertising campaigns, ensuring delivery of campaigns within budget and timelines.

• Manage advertiser budgets and monitor risk management to ensure compliance with contracts.

• Consult with advertisers on their marketing needs and provide solutions to their marketing and advertising goals.

• Act as the first point of contact for clients and address their needs as required.

• Cultivate and maintain strong relationships with advertisers by gaining deep insight into their business.

• Keep advertisers informed of program enhancements and updates, and provide ongoing support for publishing partners, including optimization information, seasonal trends, and network highlights.

• Control traffic quality and volume generated revenues and analyze performance to identify areas for improvement and recommend ways to increase advertiser-generated revenues.

• Utilize company-provided tools, social media, industry trade shows, and networking events to prospect and recruit new advertising partners.

• Set and manage monthly, quarterly, and annual goals for revenue growth, and develop an advertiser contact management strategy to manage top-tier accounts.

• Ensure collections and invoicing reconciliation are accurate and timely, and update campaigns with payouts, creative, and contact information.

• Implement initiatives that enhance advertiser productivity, create new growth opportunities, and increase ROI, and provide feedback and ideas for new incentives, bonuses, and contests to further increase revenue targets.