Web Analyst Offline

We are a digital agency based in Washington, D.C. Our specialization includes web development, web design, and digital marketing. Our clients come from various industries, sizes, and sectors, ranging from startups to large brands, from non-profit organizations to purely commercial ones. Our goal is to evoke a "wow" response from our clients!

Currently, we are looking for a Web Analyst. If you played Tetris in your childhood and enjoyed assembling a whole from scattered pieces, if you love identifying patterns and the origins of things, if numbers are your friends, our position is perfect for you!

Your main responsibilities will include:

1. Setting up integrations with third parties;

2. Conducting A/B testing;

3. Configuring and analyzing data within marketing platforms (Mixpanel, Marketo, Unbounce, Salesforce, HubSpot);

4. Collecting, aggregating, and structuring marketing data of various types from various sources, such as Google Analytics, Mixpanel, Meta Business Suite, Semrush, HubSpot, SalesForce, and others;

5. Visualizing aggregated and structured data using data visualization tools (Tableau, Power BI, Google Data Studio);

6. Configuring and managing cookies and data privacy;

7. Analyzing, configuring, and optimizing SEO metrics;

8. Analyzing the audience and behavioral factors;

9. Analyzing acquisition channels, comparing them with each other, and assessing their effectiveness.

Required Skills and Experience:

1. Proficiency in GA4 and related Google services (Google Tag Manager, Google Analytics 360, Google Ads, Consent mode, Meta Business Suite) and the ability to set up website reporting and assess effectiveness;

2. Knowledge of A/B testing tools (VWO, Unbounce, CrazyEgg).

Experience in setting up cross-channel analytics using tools like Google BigQuery, Power BI, Google Data Studio;

3. Experience in using data visualization platforms (Power BI, Tableau, Data Studio, etc.);

4. Knowledge of marketing platforms and experience in configuring analytics within them (Mixpanel, Marketo, Unbounce, Salesforce, HubSpot, Eloqua);

5. Knowledge and experience in configuring Cookies & Data privacy through source code & GTM;

6. Knowledge of GDPR, CCPA, Osano, cookiebot, etc;

7. Knowledge of SEO metrics, experience in configuration, analysis, and adjustments;

8. Experience in analyzing audience and behavioral factors;

9. Experience in analyzing acquisition channels, comparing them with each other, and evaluating their effectiveness;

10. Proficiency in written and spoken English.