Web Analyst

About airSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products — SignNow, pdfFiller, DocHub, airSlate WorkFlow, Instapage, and US Legal Forms — serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines.

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

About the Web Analytics team:

The Web Analytics team is part of the Demand Generation department. We contribute significantly to initiatives across all stages, from conception to execution, making us a crucial part of the process. Taking ownership of projects, we ensure they materialize into tangible products that drive results. Working closely with product data, we derive actionable insights to optimize performance and user experience.

We are now looking for a Web Analyst to contribute to our product, DocHub. You will work closely with product data and derive actionable insights to optimize performance and user experience.

What you’ll be working on:

• Overseeing web tracking for the DocHub product
• Configuring GA4 events, events for various advertising systems (Google Ads, Bing Ads, Facebook, LinkedIn, Twitter, and other third-party vendors’ pixels) via Google Tag Manager or by writing specifications for developers
• Creating custom user audiences based on web data
• Writing specifications for offline conversions and offline audiences in Google\Bing Ads
• Ensuring data quality and completeness
• Supporting colleagues on web tracking-related issues and questions
• Collaborating with other departments within the company to achieve maximum results
• Identifying anomalies in data collection, urgent breakdowns with subsequent rapid fixes

Technology Stack:

• GA4: primary tool for behavioral data collection
• Google Tag Manager to manage marketing scripts and not rely on developers
• Server-side tagging: basic understanding of how server-side tracking works, using server-side GTM container
• BigQuery: utilizing the native connector for exporting raw GA4 data
• AWS Services: Redshift, S3, Glue, QuickSight

• AppsFlyer/Firebase/Amplitude

   

What we expect from you:

• 3 years of experience in the Web Analytics field
• Understanding of data collection, storage, and transmission from a technical perspective
• Understanding of how the GA4 measurement protocol works
• Deep understanding of data scopes, their differences, and which metrics/dimensions relate to each scope (events, sessions, users, customers).
• Familiarity with BI data visualization systems (Looker Studio, MS Power BI, Tableau, etc.).
• Basic SQL skills (working with GA4 data schema in BigQuery + Amazon Redshift subsequently).
• Basic HTML/CSS/JavaScript skills (for working in Google Tag Manager + using Developer Tools in the browser).
• Ability to write specifications for developers (custom dataLayer events, offline conversions, and audiences).
• Ability to learn new tools “on the fly” (relying on Google and documentation) and share acquired experience with colleagues.

• English B1-B2

   

Would be a plus:

• Experience with mobile app analytics (AppsFlyer/Firebase)
• Basic knowledge of Python
• Experience with APIs (primarily Google services: GA4, Google Ads)
• Experience setting up GTM Server Side
• Experience configuring Consent Mode, minimizing legal risks and data loss

What we offer:

Flexible working environment — Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options — We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.

Professional growth and learning — We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well‑being — We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture — Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.

Giving back — We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication — We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.