Product/Digital Marketing Specialist (Middle, macOS Apps)

Electronic Team, Inc. is looking for a Middle Digital Marketing Specialist to help grow and promote our macOS applications.

What we’re looking for

  • Confident macOS user (technical mindset is a plus, not a must);
  • 2+ years of experience in Digital / Product Marketing or related roles in IT;
  • Basic understanding of how software and applications are promoted online;
  • Hands-on experience with content marketing (articles, landing pages, product texts);
  • Interest in or basic knowledge of video marketing and Mac App Store Optimization (ASO);
  • Ability to analyze competitors and market niches and turn insights into action plans;
  • Understanding of online brand visibility, including:
    • working with niche websites and communities,
    • product listings, review platforms, and forums;
  • English level Upper-Intermediate or higher for day-to-day communication;
  • Availability for full-time work;
  • Readiness to complete a short test task.

Your responsibilities

  • Support and develop marketing activities for macOS products in file management and entertainment categories;
  • Prepare marketing materials for product updates and new releases;
  • Monitor competitors and help improve product positioning;
  • Assist in pricing and monetization experiments;
  • Help optimize product pages and prepare feature-focused presentations;
  • Collaborate with SEO, development, design, web, and support teams, as well as external contractors when needed.

What we offer

  • Product-focused work with real impact on macOS applications used by thousands of users;
  • Growth opportunities in Product Marketing with mentoring and space to learn;
  • Clear career path — from working with several apps to leading product marketing initiatives;
  • Tools and services for content marketing, video marketing, PR, and ASO;
  • Friendly and experienced team — Electronic Team, Inc. has over 20 years of experience in software development;
  • Competitive compensation, discussed after the test task and interview.

Required skills experience

Digital Marketing 2 years
Product Marketing 2 years
Social Media Content Creation 1 year
Content Marketing 1 year
Product Management 1.5 years
Marketing Management 1.5 years

Required languages

English B2 - Upper Intermediate
Ukrainian C2 - Proficient
digital marketing, Product Marketing, Social Media content creation, SEO content, Content Marketing
Published 15 May 2023 · Updated 19 February
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