Marketing Analyst Offline

About the project

We are creating a platform for Ios and Android, which allows ordinary users to get easy access to complex financial instruments and efficiently work with their own funds and investments:

- FIAT currency payments

- electronic cryptocurrencies payments

- get a weekly interest on deposits, much higher than in classic banks

- buy different assets, like currencies, real stocks, and other financial instruments

- pay for purchases in stores using a card linked to a wallet

- get an instant loan in the desired currency secured by existing funds, shares, and investments

The platform includes a social component that allows you to build a community for

- exchange of ideas and investment results

- joint trips, hikes, and maintaining a general budget

- quick and easy exchange of funds

- subscriptions to successful traders, interesting groups, friends, etc

Build a new kind mix of NeoBank and social networks with a simple and useful interface in the smartphone to cover any user’s daily activities with money and finance communications.

As a Marketing Analyst you will to drive day-to-day analysis and strategic recommendations to inform our marketing activities across segments and product verticals for app’s customers.

As an analytical leader you’ll be using data to identify the best opportunities for our customers and collaborate with marketing operations to create impactful, data-driven marketing campaigns that drive measurable business outcomes.

In addition to supporting a growing portfolio of blast and triggered marketing campaigns and channels, you’ll be a key consultant for the engineering and machine learning teams developing Cash App’s targeting, personalization, and messaging capabilities. You’ll use data and experimentation to motivate the development of new tools and messaging functionality and develop the frameworks and processes required to rapidly scale operations while maintaining a sky-high bar for customer experience.

In addition to supporting a growing portfolio of blast and triggered marketing campaigns and channels, you’ll use data and experimentation to motivate the development of new features and functionality of our product.

Responsibilities:

- Building tracking between Firebase Analytics, Appsflyer, Amplitude, BI

- Ensuring tracking accuracy in donor and recipient systems

- Building end-to-end marketing analytics

- Building dashboards, health monitors, and alert systems

- Finding insights for the product department and improving user experience

- Participation in the creation of presentations for investors based on data

Requirements:

- Advanced knowledge of Appsflyer, BI, and Firebase Analytics (is a must)

- OLAP cubes

- SQL optional

- Cohort analysis, advanced management of business metrics: CAC, ARPU, LTV, Churn, etc.

- Good vibes — you dream big and are determined to get there

- Strong leadership, organizational, and execution skills

- Exceptional and consistent attention to detail, integrity, and work ethic

- Ability to work independently, anticipating and resolving problems

- 2+ years of experience in marketing analytics

- Intermediate level of English

We offer:

- Challenging tasks and creativity in finding resolutions

- Guaranteed friendly support from our team

- Flexible working hours (start of the working day from 9 to 11)

- 18 working days of paid vacation, paid sick leave

- Medical insurance

- The best equipment for the work (depending on your wishes)

- No bureaucracy

- Extremely simple employment procedure