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Gameloft Advertising Solutions is among the first gaming companies to use app-ads.txt, an initative from IAB that limits ad fraud in apps. With a clearly defined centralized file, Gameloft has a transparent method for verifying which third party sources can sell its inventory.

Supporting app-ads.txt follows Gameloft's work with other third parties to build a transparent advertising future: Oracle’s Moat Technology, Trustworthy Accountability Group (TAG), DTSG Brand Safety, and IAB's recent Gold Certification for Gameloft UK.

That strong commitment to a fraud-free digital ecosystem has led to constant growth. The latest benchmarks from Oracle Data Cloud revealing Gameloft hit a new record with a 98.6% valid and viewable rate for video creatives, beating the industry benchmark by 74%.