Karine Matevosian

About Trueplay

Trueplay is a Loyalty Booster Suite that enables iGaming brands to build lasting customer relationships based on trust and mutual benefit. It features programs that ensure player interactions with iGaming platforms are exciting right from the start.

- Acquisition and engagement — CopyStake introduces users to an iGaming website, allowing them to bet alongside their favorite streamers.

- Retention — the Play to Earn and Hold to Earn loyalty programs keep player engagement high by guaranteeing rakeback and distributing a share of the platform’s revenue.

- Brand equity — the tokenization of loyalty points helps transform users’ affinity for a brand into a personal interest in its financial success. In Trueplay’s take on Web3 loyalty, players feel like casino stakeholders.

More than 20 iGaming brands from 18 markets are fostering player loyalty with Trueplay.

Used technologies: VueJs, TypeScript, Java, Spring Boot, Hibernate, Quartz, PostgreSQL, Redis, Kafka, Microservices, AWS, Kubernetes(EKS), Aurora, S3, Sentry, ELK, Grafana, Prometheus, REST, WebSockets, GitLab, Maven, Gradle