Mission of the Role:
You are the first content hire and the first public face of the brand: you own the engine end-to-end, from strategy to the post itself, across Instagram, LinkedIn, and X, with an AI stack that lets one operator do the work of a small content team. Turn longevity science (dense, fragmented, intimidating) into content American consumers actually understand, save, and share.
Core Responsibilities:
- Own the content strategy from zero: positioning, tone of voice, content pillars, and a rolling monthly calendar for a US audience. There is no brand book and no brief waiting for you. You write both.
- Run the channels end-to-end: Instagram (Reels, carousels, Stories), LinkedIn (including posts under the founder's name), and X. Each channel gets native formats, not one post copy-pasted three ways.
- Produce the creative yourself: visuals in Canva/Figma, short-form video shot on a phone and cut in CapCut. There is no designer and no producer. Taste is part of the job spec.
- Build the community: comments, DMs, early-user relationships. The first cohort of people who care about Chia is yours to find and keep.
- Own social metrics end-to-end: reach, engagement, saves, follower growth by channel. Weekly hypothesis → test → learning loop, documented so it compounds.
- Run an AI-native content workflow: Claude/ChatGPT for research and drafts, Midjourney/Ideogram for visuals. Target: content throughput that would otherwise require three people.
Requirements:
Must have:
- 2–4 years in social media / content / community at a US-facing product company: in-house, not agency or outsourcing. You owned a brand, you didn't execute someone else's brief.
- Native or near-native English: you write for a US audience with cultural fluency and a real voice. This is a writing role in English; there is no localization step and no editor behind you.
- A portfolio of live accounts you personally ran, from strategy through publishing. With numbers, and with an honest account of what didn't work.
- Full-cycle execution: idea → copy → visual → publish → analyze, done by you, without handoffs.
- Instagram as your core surface: Reels, carousels, Stories, and the direct-message layer underneath them.
- Hands-on creative production: Canva (required), Figma (plus), phone-shot video and CapCut editing.
- Comfort with ambiguity: pre-seed means there's no playbook. You're inventing the process while running it.
- Strong AI workflow practice: daily Claude/ChatGPT use, hands-on with content automation.
- Personal interest in the topics: health, wellness, longevity.
Nice to have:
- Professional background in longevity, wellness, healthspan, or biohacking.
- Track record launching an account from zero to a meaningful US audience.
- Experience building a founder's personal brand.
- Familiarity with FDA-friendly marketing claims (or willingness to learn fast).
- Pre-seed/seed startup experience where you had to invent the playbook, not follow one.
Explicitly not a fit:
- Strategists who direct a team of designers and copywriters: there is no team.
- Performance/paid acquisition specialists: that is a different role at Chia.
- Portfolios of polished decks with no live accounts behind them.
- Anyone whose English works for messaging but not for writing brand voice.
Expected Results (Probation KPIs, 90 days):
Day 30: Content strategy and tone of voice documented and approved. All three channels live and posting on a consistent cadence (target: ≥X posts/week per channel, we'll align on numbers). Baseline metrics established.
Day 60: A repeatable weekly content engine running (concept → creative → publish → review) with the founder-voice LinkedIn track fully owned by the SMM. Measurable engagement and follower growth vs. the Day-30 baseline, with documented learnings.
Day 90: Content calendar owned independently one month ahead. At least one format proven to outperform baseline and scaled. Community layer active: DMs and comments handled within 24h, first cohort of ≥Y engaged US followers identifiable.
Qualitative: CEO trusts the SMM to publish under his name without line-editing. Content ideas originate with the SMM, not with the founder.
What to Expect in the Interview Process:
- Culture Fit / Soft Skills Interview (up to 60 min), with Recruiting Manager. Values alignment, communication style, and vibe check. We're listening for directness and clarity of thinking.
- Work Product Review / Portfolio Deep-Dive. Candidate walks through 2–3 live accounts they personally ran: what the strategy was, why those formats, what the numbers did, what they'd do differently. No prep needed: real accounts, not a polished version. We're looking for taste, systems thinking, and honesty about what flopped. We follow up within 3 business days.
- Technical Interview with CEO (60 min). Deep dive into hard skills: what you built, decisions made, what you'd do differently. We also cover Chia's mission and your motivation for working in longevity at pre-seed.
- Test Assignment (up to 1 hour, if needed). One short, realistic task (for example, a founder-voice LinkedIn post or a Reels script for Chia) if the portfolio left open questions. If it didn't, we skip this step.
- Reference Collection. 2–3 references from former managers or collaborators. We actively probe for challenges and failures, not just highlights.
- 2-week paid trial. Real tasks with the team, mutual evaluation: the first two-week content plan, live posts, and the AI workflow in action happen here, paid, not as an unpaid take-home.
- We send candidates a short prep doc with links to our product, market, and content references, so everyone walks into the process with the same baseline.
