softo.it

We are looking for a Google Ads (UAC) Media Buyer who will be fully responsible for launching, managing, and optimizing advertising campaigns within the Google ecosystem, with a focus on App Campaigns / UAC across international markets.This role requires a hands-on and independent approach: you will create and manage creatives, set up campaigns, analyze performance, and scale successful strategies.You will work across all stages of the funnel — from testing hypotheses and audiences to budget optimization, improving ROI, and achieving stable scaling. Your primary goal is to reduce CPA/CPI, increase the flow of high-quality users, and ensure consistent growth in campaign performance.Special emphasis is placed on working with white and black traffic, as well as managing campaigns separately for iOS and Android platforms.

Requirements

• Minimum 2 years of experience in trading, crypto, or gambling projects; 
• 2+ years of hands-on experience with Google Ads / UAC
• Experience with tracking systems (Keitaro, AppsFlyer, Adjust) and postback/SDK setup
• Experience working with white traffic (grey traffic experience is a plus)
• Deep understanding of key metrics: CPA, CPI, ROAS, CTR, CVR, LTV
• Ability to manage full campaign lifecycle: planning, launch, testing, optimization, scaling, and reporting
• Experience in creative testing (video, banners) and writing clear briefs for designers
• Experience managing Android and iOS campaigns separately, including platform-specific knowledge (ATT, SKAdNetwork, iOS14+, Android IDFA/GAID)
• Ability to create technical briefs for developers (landing page creation, SDK integration)

Responsibilities

• Launch, manage, and optimize Google Ads / UAC campaigns for Android and iOS
• Develop and scale effective user acquisition strategies across international markets
• Manage all funnel stages, from first touch to conversion and user retention
• Set up and maintain conversion tracking and attribution (Firebase, AppsFlyer, Adjust)
• Conduct regular A/B testing of creatives, audiences, and bidding strategies
• Optimize campaigns to reduce CPA/CPI and improve ROAS
• Analyze performance and prepare actionable reports
• Identify new growth opportunities and scale successful strategies
• Collaborate with designers on creatives (video, banners) for UAC campaigns
• Collaborate with developers on SDK integration and landing page optimization
• Ensure stable ad account performance and delivery of high-quality traffic 
   

Job DescriptionWe are looking for a skilled and data-driven Middle Facebook Media Buyer to join our team and manage  high-volume Meta advertising campaigns. The ideal candidate has strong hands-on experience with Meta Ads, understands performance marketing mechanics, and knows how to optimize traffic for maximum  ROI.
Requirements

• 1-1,5 years of proven experience as a Facebook/Meta Media Buyer.
• Hands-on experience managing and scaling campaigns with significant budgets.
• Strong understanding of funnels, optimization strategies, and audience behavior patterns.
• Experience in fintech, crypto, trading, iGaming, or other high-performance verticals is a strong plus.
• Proficient with Ads Manager, Events Manager, Pixel, and CAPI.
• Solid experience working with tracking systems, UTM parameters, and postbacks.

Responsibilities  

• Launch, manage, and optimize advertising campaigns on Meta (Facebook/Instagram).
• Test creatives, audiences, placements, and hypotheses to improve performance.
• Monitor traffic quality and ensure KPI compliance.
• Analyze competitors and identify new growth opportunities.
• Work with analytics: build reports, interpret data, and provide optimization insights.
• Ensure correct tracking setup (UTMs, pixel, CAPI, trackers).

Nice to have (Optional)

• Understanding of CPA/CPL/RevShare models.
• Experience with BI tools (Google Data Studio, Power BI).
• Ability to collaborate effectively with creative teams or external agencies.

Benefits

• Competitive and attractive compensation
• Remote work schedule
• Proper rest time of 24 annual leave days
• Challenging and unique tasks in the FinTech field
• Funding for gym memberships, fostering a healthy work-life balance 

Job Description

We are looking for a strategic and performance-driven Digital Marketing Specialist to own and manage digital marketing efforts through external marketing agencies. This role is responsible for managing and optimizing digital acquisition strategy through external sub-contractors across multiple channels and markets, with a strong focus on performance, efficiency, and measurable business results.

Requirements

• 2+ years in digital marketing (media buying / performance marketing)
• Hands-on experience with media/video ads (Facebook, TikTok; YouTube)
• Understanding of funnels, creatives lifecycle, KPIs, ROI
• Experience managing $10k+/month budgets
• Ability to coordinate multiple agencies and channels
• Strong analytical and decision-making skills
• English: B1–B2+ (written daily, spoken occasionally)
• Nice to have:
• Experience working with agencies (large budgets, external partners)

Responsibilities

• Manage and coordinate external marketing agencies across channels
• Define KPIs, briefs, budgets, and performance benchmarks
• Monitor agency performance and optimize strategies
• Scale successful channels and stop underperforming initiatives
• Ensure alignment between marketing, brand, and compliance requirements
• Report on performance and growth results to internal stakeholders

Nice to have

• Experience working with APAC markets
• Experience in high-risk or regulated industries
• Understanding of SEO and affiliate marketing

Working conditions

Remote

Benefits

• Competitive and attractive compensation
• Remote work schedule
• Proper rest time of 24 annual leave days
• Challenging and unique tasks in the FinTech field
• Funding for gym memberships, fostering a healthy work-life balance