softo.it

Job DescriptionWe are looking for a skilled and data-driven Middle Facebook Media Buyer to join our team and manage  high-volume Meta advertising campaigns. The ideal candidate has strong hands-on experience with Meta Ads, understands performance marketing mechanics, and knows how to optimize traffic for maximum  ROI.
Requirements

• 1-1,5 years of proven experience as a Facebook/Meta Media Buyer.
• Hands-on experience managing and scaling campaigns with significant budgets.
• Strong understanding of funnels, optimization strategies, and audience behavior patterns.
• Experience in fintech, crypto, trading, iGaming, or other high-performance verticals is a strong plus.
• Proficient with Ads Manager, Events Manager, Pixel, and CAPI.
• Solid experience working with tracking systems, UTM parameters, and postbacks.

Responsibilities  

• Launch, manage, and optimize advertising campaigns on Meta (Facebook/Instagram).
• Test creatives, audiences, placements, and hypotheses to improve performance.
• Monitor traffic quality and ensure KPI compliance.
• Analyze competitors and identify new growth opportunities.
• Work with analytics: build reports, interpret data, and provide optimization insights.
• Ensure correct tracking setup (UTMs, pixel, CAPI, trackers).

Nice to have (Optional)

• Understanding of CPA/CPL/RevShare models.
• Experience with BI tools (Google Data Studio, Power BI).
• Ability to collaborate effectively with creative teams or external agencies.

Benefits

• Competitive and attractive compensation
• Remote work schedule
• Proper rest time of 24 annual leave days
• Challenging and unique tasks in the FinTech field
• Funding for gym memberships, fostering a healthy work-life balance 

Job Description

We are looking for a strategic and performance-driven Digital Marketing Specialist to own and manage digital marketing efforts through external marketing agencies. This role is responsible for managing and optimizing digital acquisition strategy through external sub-contractors across multiple channels and markets, with a strong focus on performance, efficiency, and measurable business results.

Requirements

• 2+ years in digital marketing (media buying / performance marketing)
• Hands-on experience with media/video ads (Facebook, TikTok; YouTube)
• Understanding of funnels, creatives lifecycle, KPIs, ROI
• Experience managing $10k+/month budgets
• Ability to coordinate multiple agencies and channels
• Strong analytical and decision-making skills
• English: B1–B2+ (written daily, spoken occasionally)
• Nice to have:
• Experience working with agencies (large budgets, external partners)

Responsibilities

• Manage and coordinate external marketing agencies across channels
• Define KPIs, briefs, budgets, and performance benchmarks
• Monitor agency performance and optimize strategies
• Scale successful channels and stop underperforming initiatives
• Ensure alignment between marketing, brand, and compliance requirements
• Report on performance and growth results to internal stakeholders

Nice to have

• Experience working with APAC markets
• Experience in high-risk or regulated industries
• Understanding of SEO and affiliate marketing

Working conditions

Remote

Benefits

• Competitive and attractive compensation
• Remote work schedule
• Proper rest time of 24 annual leave days
• Challenging and unique tasks in the FinTech field
• Funding for gym memberships, fostering a healthy work-life balance