softo.it

Description

We are looking for a Junior SMM & Community Specialist to support our SMM team in daily content, social media, community, and paid advertising activities.

This role is a great fit for an early-career digital marketing talent who is proactive, detail-oriented, fast-learning, and genuinely interested in social media, online communities, and the trading/fintech industry.

You will work with international social media channels, primarily focused on Asian markets, and help the team create, publish, promote, and manage engaging content across different platforms.

Requirements

• 1+ year of experience in SMM or community management or completed SMM / digital marketing courses with practical assignments, portfolio, or project examples.
• English level B2 or higher is required.
• Strong interest in social media, digital trends, online communities, content creation and trading/finance.
• Reliable, organized, and able to manage tasks according to deadlines.
• Ability to work with content: coordinate visual content production, prepare and maintain content plan, work with texts.
• Basic understanding of platform algorithms and how content performance works across different channels: Instagram, TikTok, Facebook, LinkedIn, Telegram, and YouTube.

Responsibilities

• Support SMM Team with daily social media tasks.
• Help prepare and maintain content plans for different platforms.
• Coordinate content creation with designers and other team members.
• Assist with launching and monitoring targeted advertising campaigns.
• Track basic performance metrics such as reach, engagement, clicks, and follower growth.
• Support community engagement through comments, discussions, and moderation.
• Keep social media materials and reports organized and up to date. 

Nice to have

• Experience in community engagement and growth.

Working conditions

• Competitive and attractive compensation
• Remote work schedule
• Proper rest time of 24 annual leave days
• Challenging and unique tasks in the FinTech field
• Funding for gym memberships, fostering a healthy work-life balance

Job Description

We are looking for a Retention Marketing Specialist to own lifecycle communications with a strong focus on email marketing, promo-driven campaigns, and automated trigger flows. This is a hands-on role where you will personally create, format, and build campaigns in SendGrid, Mailchimp, OneSignal, and Firebase — from promo emails and holiday campaigns to activation and reactivation journeys. Your goal is to increase LTV, reduce churn, and strengthen engagement through timely, personalised, high-quality communications.

Responsibilities

• Create, design, and format email campaigns in SendGrid and Mailchimp, including independent layout building, formatting, QA, and sending.
• Develop promo and seasonal email campaigns (holidays, deposit bonuses, promotions, tournaments), preparing both content structure and visuals together with the design team.
• Build and configure automated lifecycle flows: welcome, onboarding, activation, first deposit, reactivation, and win-back journeys.
• Plan and execute push and in-app campaigns using OneSignal and Firebase.
• Add and implement localisations inside campaigns independently, while translation tasks are coordinated and requested through the content manager.
• Configure trigger logic, delays, conditions, and multistep scenarios across automation tools.
• Run A/B tests (subject lines, templates, CTAs, segmentation variants) and integrate learnings into ongoing optimisation.
• Ensure template quality, deliverability standards, brand consistency, and correctness of all outgoing communications.
• Analyse key campaign metrics (open/click rates, conversions, activation, retention) and provide clear, actionable insights.
• Explore opportunities for personalisation and AI-driven segmentation to increase engagement (nice to have).
• Collaborate with designers, product managers, and promo teams to align messaging, visuals, and launch timelines.

• Maintain and update existing campaigns and automated flows to ensure accuracy, stability, and relevance.

   

Requirements

• 2+ years of experience in global email/retention marketing.
• Proven experience in CFD brokerage, iGaming, betting, or fintech industries;
• Strong knowledge of customer lifecycle and churn drivers;
• Hands-on experience with SendGrid, Mailchimp, OneSignal, Firebase (or similar platforms);
• Ability to independently manage end-to-end campaign execution (planning, building, testing, reporting);
• Proficiency in A/B testing and data-driven optimisation;
• Strong analytical mindset with ability to turn data into actions;
• Experience managing localisation workflows with contractors/freelancers;
• Familiarity with personalisation and AI-driven segmentation (a plus, not required);
• Excellent organisational and communication skills;
• Comfortable working in a fast-paced, global environment.

Nice to have

• Experience working in Asia and MENA regions.

Benefits

• Competitive and attractive compensation
• Hybrid work schedule
• Proper rest time of 24 annual leave days
• Challenging and unique tasks in the FinTech field
• Funding for gym memberships, fostering a healthy work-life balance
   

Why This Role

You'll build systems that move real money and digital assets — exchanges, payment rails, crypto processing, and OTC desks — where every decision touches security, latency, and correctness. The

problems are real: real adversaries, real settlement guarantees, real users who can't afford downtime. If you want ownership over production fintech infrastructure rather than another CRUD app, this is that.

You'll join a small team shipping to production frequently, owning features end-to-end across our backend services, customer-facing products, and internal back-office tools.
 

Tech Stack

- Backend: Python 3.12, FastAPI, SQLAlchemy + Alembic, Gunicorn/Uvicorn

- Frontend: React 18 + TypeScript, Vite, Tailwind + shadcn/ui, React Query

- Back-office: React 18 + TypeScript, Vite, Tailwind + shadcn/ui

Databases: PostgreSQL 17 + MongoDB
 

What You'll Do

- Own full-stack features from spec through deployment, monitoring, and iteration

- Build and maintain FastAPI services handling payments, exchange, and crypto-processing flows

- Develop responsive interfaces for both customer-facing products and internal back-office tools

- Model and optimize data across PostgreSQL and MongoDB; manage migrations with Alembic

- Integrate third-party payment, banking, and crypto APIs

- Bake security and compliance into everything — you'll be trusted with money-handling code, often without a dedicated QA safety net
 

Must Have

- 5+ years full-stack experience, with at least 3 building production backend services

- Strong command of Python / FastAPI and React + TypeScript

- Solid experience with PostgreSQL (relational modeling, query optimization)

- Advanced, daily use of AI tools in your workflow — you use assistants like Claude, Copilot, or

- Cursor to scaffold, refactor, and review code, and you can judge when to trust their output and when

to discard it

- Genuine independence — you take ownership, make sound calls, and drive work forward with minimal oversight (essential on a remote, fast-moving team)
 

Bonus

- Experience with MongoDB and the wider frontend stack (Vite, shadcn/ui, React Query)

- Fintech background — payments, banking, PSP, or exchanges

- Crypto / digital assets — exchanges, processing, custody, or OTC (a strong extra plus)

We are seeking an experienced Influencer Marketing Manager to drive and scale influencer partnerships across the Asia and MENA markets. This role will oversee the full influencer marketing lifecycle - from sourcing and recruiting relevant Influencers to executing campaigns that deliver measurable results, foster brand growth, and generate high-quality leads.

Responsibilities

• Source and recruit relevant influencers, content creators, brand ambassadors, and other KOLs, aligning with business objectives.
• Manage influencer marketing campaigns from inception to execution.
• Collaborate with influencers to develop creative content: write briefs, scripts, generate innovative ideas, and oversee production workflows while managing campaign timelines and deliverables.
• Cultivate and maintain long-term relationships with influencers and brand ambassadors, managing ongoing projects and fostering brand loyalty and sustainable partnerships.
• Identify and manage contractors, including local agencies across Asia and MENA, ensuring smooth execution of influencer marketing projects and production services.
• Develop and execute comprehensive influencer strategies, manage budgets, oversee project progress, analyze campaign performance, and provide actionable insights.
   

Requirements

• 2+ years of experience in global influencer marketing.
• Experience in at least one of the following industries: online brokers, fintech, crypto, or igaming.
• Proven track record of successfully building and managing influencer partnerships, consistently delivering measurable outcomes.
• Strong verbal, written, presentation, and communication skills in English (B2 or higher).
• Excellent content management skills, with the ability to oversee content creation from concept to final delivery.
• Strategic mindset with the ability to manage projects, budgets, service agreements and analytics effectively.
• Experience with industry tools such as HypeAuditor, Brandwatch, Google Analytics, or similar platforms.
   

Nice to have

• Experience working in Asia and MENA regions.
• Familiarity with sponsorship programs.
   

Benefits

• Competitive and attractive compensation
• Hybrid work schedule
• Proper rest time of 24 annual leave days
• Challenging and unique tasks in the FinTech field
• Funding for gym memberships, fostering a healthy work-life balance
   

Interview Stages

1. Interview with Recruiter (1 hour)
2. Interview with Hiring Manager (1 hour)
3. Final Interview with COO (45 mins)

We seek companions who are:
 

• Passionate about working in finance
• Ambitious to do great things
• Attentive to the very detail of the subject
• Bold enough to build different
• Enthusiastic along the way
• Ready to make a lasting impact