softo.it

Job Description

We are looking for a strategic and performance-driven Digital Marketing Specialist to own and manage Versus Trade’s digital marketing efforts through external marketing agencies. This role is responsible for managing and optimizing digital acquisition strategy through external sub-contractors across multiple channels and markets, with a strong focus on performance, efficiency, and measurable business results.

Requirements

• 2+ years in digital marketing (media buying / performance marketing)
• Hands-on experience with media/video ads (Facebook, TikTok; YouTube)
• Understanding of funnels, creatives lifecycle, KPIs, ROI
• Experience managing $10k+/month budgets
• Ability to coordinate multiple agencies and channels
• Strong analytical and decision-making skills
• English: B1–B2+ (written daily, spoken occasionally)
• Nice to have:
• Experience working with agencies (large budgets, external partners)
   

Responsibilities

• Manage and coordinate external marketing agencies across channels
• Define KPIs, briefs, budgets, and performance benchmarks
• Monitor agency performance and optimize strategies
• Scale successful channels and stop underperforming initiatives
• Ensure alignment between marketing, brand, and compliance requirements
• Report on performance and growth results to internal stakeholders
   

Nice to have

• Experience working with APAC markets
• Experience in high-risk or regulated industries
• Understanding of SEO and affiliate marketing
   

Working conditions

Remote
 

Benefits

• Competitive and attractive compensation
• Remote work schedule
• Proper rest time of 24 annual leave days
• Challenging and unique tasks in the FinTech field
• Funding for gym memberships, fostering a healthy work-life balance
   

Interview Stages

1. HR Interview – 1 hour
2. Hiring Interview – 1,5 hours
3. Final Interview (optional) – 45 minutes

We are seeking an experienced Influencer Marketing Manager to drive and scale influencer partnerships across the Asia and MENA markets. This role will oversee the full influencer marketing lifecycle - from sourcing and recruiting relevant Influencers to executing campaigns that deliver measurable results, foster brand growth, and generate high-quality leads.

Responsibilities

• Source and recruit relevant influencers, content creators, brand ambassadors, and other KOLs, aligning with business objectives.
• Manage influencer marketing campaigns from inception to execution.
• Collaborate with influencers to develop creative content: write briefs, scripts, generate innovative ideas, and oversee production workflows while managing campaign timelines and deliverables.
• Cultivate and maintain long-term relationships with influencers and brand ambassadors, managing ongoing projects and fostering brand loyalty and sustainable partnerships.
• Identify and manage contractors, including local agencies across Asia and MENA, ensuring smooth execution of influencer marketing projects and production services.
• Develop and execute comprehensive influencer strategies, manage budgets, oversee project progress, analyze campaign performance, and provide actionable insights.
   

Requirements

• 2+ years of experience in global influencer marketing.
• Experience in at least one of the following industries: online brokers, fintech, crypto, or igaming.
• Proven track record of successfully building and managing influencer partnerships, consistently delivering measurable outcomes.
• Strong verbal, written, presentation, and communication skills in English (B2 or higher).
• Excellent content management skills, with the ability to oversee content creation from concept to final delivery.
• Strategic mindset with the ability to manage projects, budgets, service agreements and analytics effectively.
• Experience with industry tools such as HypeAuditor, Brandwatch, Google Analytics, or similar platforms.
   

Nice to have

• Experience working in Asia and MENA regions.
• Familiarity with sponsorship programs.
   

Benefits

• Competitive and attractive compensation
• Hybrid work schedule
• Proper rest time of 24 annual leave days
• Challenging and unique tasks in the FinTech field
• Funding for gym memberships, fostering a healthy work-life balance
   

Interview Stages

1. Interview with Recruiter (1 hour)
2. Interview with Hiring Manager (1 hour)
3. Final Interview with COO (45 mins)

We seek companions who are:
 

• Passionate about working in finance
• Ambitious to do great things
• Attentive to the very detail of the subject
• Bold enough to build different
• Enthusiastic along the way
• Ready to make a lasting impact