ScaleJet

We are Folqs, a fast-growing DTC supplement brand specializing in premium health and wellness products across the United States. 

We are looking for an experienced Google Ads Specialist to take full ownership of scaling our core Google Ads ecosystem - including Search, Shopping, and Performance Max - while expanding our cold-traffic acquisition on YouTube. You will work closely with our marketing team to test angles, optimize funnels, and scale profitable ad spend.
 

This role goes far beyond simple set-and-forget campaign management. Primary focus is placed on driving core Google Ads performance, with YouTube Ads serving as our critical secondary scaling engine. If you specialize in high-scale Google Ads, DR video funnels, VSL testing, and landing page optimization, this role is built for you.
 

WHAT YOU'LL DO

• Drive full-funnel Google ads (#1 priority): Architect, manage, and optimize high-converting Google Ads campaigns across Search, Shopping, Performance Max, Display, and Demand Gen, maintaining strict brand defense and retargeting logic.
• Scale YouTube video campaigns: Build and scale cold-traffic YouTube campaigns using VSLs - optimizing campaign structure, placement strategy, creative hooks, and view-through vs. click attribution.
• Optimize Merchant Center & tracking: Oversee Google Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4, and multi-touch attribution tools).
• Collaborate on creative strategy: Brief and collaborate with copywriters and video editors on high-performing ad copy, fresh VSL concepts, visual hooks, script angles, and landing page messaging.
• Test & analyze continuously: Execute systematic A/B tests across keywords, bidding strategies, ad copy, video angles, and landing page flows. Monitor CAC, ROAS, and overall spend efficiency daily.
   

REQUIREMENTS

• 3+ years of hands-on media buying experience with Google ads in eCommerce.
• Proven track record managing $50k+/month in profitable ad spend across Google Ads.
• Google Ads & GMC mastery: Deep expertise with Performance Max, Google Shopping, keyword strategy, and Merchant Center feed management.
• Strong YouTube Ads capability: Solid hands-on experience running cold traffic on YouTube using VSLs and long-form video creatives.
• Funnel & DR expertise: Strong working knowledge of VSLs, long-form landing pages, quiz funnels, and direct-to-checkout flows.
• Time zone overlap: Minimum 6-hour daily overlap with US Eastern Time (10:00 AM–4:00 PM ET).
• Language skills: Proficient in English (written and verbal) for clear team collaboration.
• AI & data fluency: Daily use of AI tools for research, ideation, and rapid workflow execution, combined with strong data analysis capabilities.
   

BONUS POINTS

• Experience navigating policy restrictions in the supplement, health, or beauty niches.
• Hands-on experience with attribution platforms (Triple Whale, Northbeam, etc.).
• Experience with native ads.
• Proven experience scaling DTC brands from six to seven figures per month.

About Shop Innovator
We help premium, high-ticket Shopify brands scale by building high-converting sales machines. We are looking for a hands-on Shopify professional who can build polished storefronts, maintain client stores, and manage day-to-day website updates.

About the Role
This hybrid role combines Shopify front-end development, website maintenance, content management, and direct client support. You will convert Figma designs into code, optimize storefront performance, and serve as a reliable technical point of contact for our clients and internal team.

What You'll Do

• Shopify Development: Build responsive pages, sections, and OS 2.0 templates using Liquid, HTML5, CSS3, and JS. Convert Figma designs into pixel-perfect code using Git/GitHub workflows.
• Store Management & Maintenance: Maintain client stores, troubleshoot theme bugs, install/configure apps, manage content updates, and optimize page speed and Core Web Vitals.
• Client & Team Collaboration: Communicate directly with clients via email and calls (5–10 calls/month) to explain technical solutions, gather requirements, and manage task updates in ClickUp.

• CRO & Marketing Support: Build landing pages, add conversion elements (reviews, trust badges, FAQs), and configure third-party tools like Klaviyo, Judge.me, GA4, and Meta Pixel.

   

What We're Looking For

• At least three years of professional Shopify development or website-management experience.
• Strong knowledge of Shopify Liquid.
• Strong HTML5, CSS3, and JavaScript skills.
• Experience with Shopify Online Store 2.0.
• Experience creating reusable Shopify sections, blocks, and templates.
• Experience converting Figma designs into responsive Shopify pages.
• Experience with Git and GitHub.
• Experience installing and configuring Shopify apps.
• Experience managing products, collections, pages, blogs, navigation, and website content.
• Working knowledge of ecommerce SEO and on-page optimization.
• Strong understanding of responsive web development.
• Excellent attention to visual detail.
• Strong written communication skills.

• Ability to produce accurate, polished work with minimal supervision.

   

Who You Are

You’re someone who:

• Loves working with Shopify.
• Is reliable, responsive, and dependable.
• Works quickly without sacrificing accuracy.
• Notices UX, content, and visual issues before anyone else.
• Has a strong eye for design, spacing, consistency, and presentation.
• Thinks beyond writing code and considers the full customer experience.
• Understands that premium products require trust-building content and thoughtful presentation.
• Enjoys solving problems independently.
• Is highly organized and communicates clearly.
• Takes ownership of projects from assignment through testing and deployment.
• Tests everything before marking a task complete.
• Can comfortably manage multiple client projects and priorities.
• Collaborates well with designers, marketers, project managers, and clients.
• Is comfortable asking questions when requirements are unclear.
• Looks for ways to improve a page instead of simply completing the requested update.

Bonus Points

Experience with any of the following would be an asset: Shopify Markets, Shopify Flow, Shopify Functions, Checkout UI Extensions, Metafields and metaobjects, Klaviyo, Judge.me, Shopify Search & Discovery, GA4 and Google Tag Manager, Meta Pixel, Schema markup, Core Web Vitals optimization, Accessibility and WCAG standards, Conversion rate optimization, A/B testing platforms, Image and video editing tools, AI coding assistants such as Cursor, GitHub Copilot, or ChatGPT.

Schedule: Remote with required 3–4 hours of daily overlap with 10 AM – 5 PM EST.

Why Join Shop Innovator?

• Work with premium ecommerce brands rather than commodity products.
• Build websites that directly contribute to business growth.
• Be part of a small, experienced, and collaborative team.
• Work on a variety of interesting Shopify projects.
• Develop your knowledge of high-ticket ecommerce, UX, CRO, and customer buying psychology.
• Learn from experienced ecommerce strategists, designers, developers, and marketers.
• Enjoy flexible remote working hours.
• Grow with the agency as we expand.

Ready to build high-converting Shopify experiences with us? Click Apply Now to submit your application!