Innervate

We’re currently looking for a Product Communications Manager to join our team. In this role you’ll be the critical link between our Product organization and Fortune 500 customers, ensuring our cutting-edge solutions are clearly communicated and understood at both a technical and strategic level.
 

You’ll drive the creation of materials and strategies that articulate our product features, benefits, and vision in a way that resonates with enterprise decision-makers and showcases how our solutions solve real-world challenges in advertising and customer engagement.

Your responsibilities will include: 
 

• Positioning & Messaging 
  - Develop precise and differentiated positioning for our SaaS platform, highlighting how it powers personalization and optimization across dynamic creative advertising and omnichannel experiences.

  - Craft customer-centric narratives that showcase how our technology seamlessly integrates into advertising workflows like campaign creation, creative testing, and optimization for platforms such as Facebook, Google, Amazon, TikTok, and LinkedIn Ads.

  - Translate technical product features into clear, compelling business benefits that resonate with stakeholders, including marketing executives, creative teams, and media buyers.

• Content Development & Enablement 
  - Create a suite of materials tailored for enterprise use cases, such as product guides, case studies, whitepapers, sales battle cards, etc.

  - Develop visual and strategic materials to illustrate our product vision, such as workflow diagrams, product integration maps, and example campaigns that highlight cross-channel synergy.

• Market Intelligence & Strategy 
  - Conduct research on competitors and industry trends, producing actionable insights that inform product positioning and marketing campaigns.

  - Analyze enterprise marketing pain points, such as the challenges of scaling ad creative production, managing omnichannel consistency, or meeting stringent personalization requirements. Use these insights to sharpen our messaging and feature prioritization.

• Cross-Functional Collaboration
  - Work closely with the Product Management team to understand the roadmap and ensure that new features and enhancements are effectively communicated to internal and external stakeholders.

  - Partner with Sales teams to create tailored pitches, presentations, and enablement tools that empower them to confidently articulate our product’s value proposition to potential customers.

  - Collaborate with the Marketing team to align messaging across all channels, from website content to trade shows, ensuring consistency in how the product is represented.

• Customer Engagement & Education
  - Act as a trusted advisor to customers during product rollouts, providing in-depth explanations of technical features and how they address specific use cases

  - Facilitate workshops, webinars, and Q&A sessions to ensure customers fully grasp the capabilities and strategic benefits of our platform.

• Measurement & Feedback Loops
  - Gather feedback from customers and internal teams about product features, challenges, and potential areas for improvement. Use these insights to refine messaging and influence the product development roadmap.

  - Track the effectiveness of product marketing initiatives, such as adoption rates for new features or customer engagement with marketing collateral and iterate as necessary to improve outcomes.
   

About you: 
 

• Deep understanding of enterprise advertising and customer engagement ecosystems
  Deep understanding of the complex ecosystem of enterprise advertising, including programmatic buying, personalization, and cross-channel customer engagement. Experience working with both marketing and technical stakeholders to bridge business needs with platform capabilities.
• Hands-on experience with tools and platforms like DCO solutions
  Practical experience with DCO platforms and related martech/adtech tools. Familiar with end-to-end campaign execution, from creative versioning to performance reporting, and able to troubleshoot and adapt in real time.
• Proven ability to translate complex capabilities into clear, actionable strategies for customers
  Experience in turning complex advertising technologies and data-driven capabilities into clear, actionable strategies for clients or internal stakeholders. Strong skills at identifying high-leverage opportunities, crafting solution narratives, and enabling adoption through clear documentation, training, and stakeholder alignment.

What you’ll get here at Innervate: 
 

• Continuous Growth: We are a rapidly evolving company, constantly expanding our reach and enhancing our technology to stay ahead of industry demands.
• Impactful Work: Collaborate with Fortune 500 clients and contribute to cutting-edge technology powering their marketing success.
• Flexible Work Environment: We support remote work and empower our team members to choose their optimal work style.
• Supportive Environment: We foster a supportive, collaborative atmosphere where every team member feels valued and empowered to succeed.