About the Company
We are a private family office managing and developing multiple real estate and construction projects. Our focus is long-term value creation through high-quality residential development.
We are building a structured go-to-market engine around our development activities. This is not about building social media for vanity. It is about validating demand, building credibility, and creating a scalable digital acquisition channel for future services.
Why We’re Hiring
We already have assets:
- Completed and ongoing development projects
- Drone footage, construction-site videos, before/after material
- Access to architects, contractors, and real-world case studies
What we don’t have is a performance-driven operator who can:
- Define our positioning
- Package our services clearly
- Build a simple but functional digital presence
- Test market demand
- Generate early inbound leads
This role exists to build and own that system end-to-end.
Scope of Responsibility
This is not a pure SMM role.
You are responsible for designing and executing the go-to-market strategy for a real estate and construction vertical.
What You Will Do
1. Define Positioning & Offer Structure
- Clarify what we are selling (remodeling, design-build, consulting, full-cycle development).
- Define ideal client profiles.
- Shape clear service packages.
- Align messaging with real market demand.
No generic brand books. Clear offers that convert.
2. Build the Digital Infrastructure
- Launch or restructure website (lean, conversion-focused).
- Build social presence with strategic intent.
- Create simple lead capture flows.
- Implement tracking for performance (traffic, leads, cost per inquiry).
Output > aesthetics.
3. Turn Real Projects Into Demand Assets
- Convert raw footage into authority-building content.
- Develop narrative-driven short-form videos.
- Create structured content series (not random posts).
- Repurpose content across platforms intelligently.
Platforms:
- Instagram
- TikTok
- YouTube Shorts
- Optional: X (Twitter) for authority positioning
4. Launch & Test Growth Channels
- Run small paid experiments (Meta, TikTok).
- Test hooks, offers, landing pages.
- Track results and iterate fast.
- Focus on lead generation and pipeline building.
This is experimentation-driven execution.
5. Own Performance
You will operate with clear output expectations:
First 30–45 days:
- Website live
- Defined offer structure
- Structured content engine running
- Initial paid experiments launched
- First inbound leads generated
If nothing measurable moves, something is wrong.
What Success Looks Like
- A functioning digital acquisition system.
- Early qualified inbound inquiries.
- Clear market validation of service demand.
- Content that builds authority and trust.
- Reporting based on outcomes, not activity.
We do not measure success by follower count.
We measure traction.
Working Model
- Fully remote.
- Flexible schedule.
- Clear weekly output targets.
- 30-day structured trial period with defined KPIs.
- Continued collaboration based strictly on performance.
Compensation
Negotiable based on experience and ability to deliver measurable results.
Performance-based bonus structure available tied to lead generation or project acquisition.
We prioritise capability over cost.
Required Experience
- Experience launching or growing early-stage projects from zero.
- Experience in growth marketing, product marketing, or GTM roles.
- Ability to build simple funnels and test paid acquisition.
- Strong short-form video understanding.
- Ability to operate independently without micromanagement.
- Comfort being measured by outcomes, not hours worked.
Nice to Have
- Real estate or construction experience.
- Startup or early-stage company experience.
- Experience running lean growth experiments.
- Experience managing both content and performance channels.
This Role Is NOT a Fit If
- You only execute content without tying it to business outcomes.
- You require constant direction.
- You measure success by posting frequency.
- You avoid accountability for measurable performance.
- You are uncomfortable working in a fast, trial-driven environment.
Why Join
You will work directly with the founder and build a vertical from the ground up.
This is not a “post and schedule” position.
This is an opportunity to design and own a real go-to-market engine inside a growing private investment environment.
If you want responsibility and are comfortable being measured by results - apply.