Portraithy

Portraithy is a Ukrainian studio of premium hand-painted oil portraits. 11 years on the US market. 15,000+ clients across Etsy, our own website, and Instagram. English is the operating language — 80% of our customers are American.
 

We don't need someone to figure things out. We need someone to ship.
 

The diagnostics are done. Funnel baselines, gap maps, lead processing breakdowns — it's all there. You're not walking into ambiguity. You're walking into a clear picture that needs execution, and a team that needs a real leader.
 

The question isn't whether you understand what needs to happen. It's whether you can make it happen — in weeks, not quarters.
 

What success looks like

• Funnel runs as a system, not a manual firefighting loop
• Lead→KEV conversion >50%, KEV→Payment >80%
• Leadership spends ≤1h/week on sales ops by month 3
• Team resistance is gone — not suppressed, actually resolved
• You've built something that works without you in the room
   

How you enter

You start by working leads yourself. Not as a permanent mode — as a deliberate onboarding. You run real conversations, close real deals, feel where the friction is. That's the only honest foundation for managing a team, improving a system, or building something new on top of it.
 

Leaders who skip this step manage abstractions. We've seen how that ends.
 

What we're looking for

• 2+ years leading a sales team (3+ people)
• A real case of building or rebuilding a sales system — with actual timelines (not "worked on it for a year")
• Text-based sales fluency: messengers, e-com, async — not just calls
• Ability to break team resistance and follow through on change
• Active AI usage in your workflow (ChatGPT, Claude, etc.)
• English C1 — non-negotiable, tested live with real sales correspondence
   

Not the right role if

• You need complete context before you move
• You're great at diagnosing and slow at shipping
• Ops stayed on leadership at your last place
• English below C1
   

Compensation

• Base salary: negotiable at offer stage
• Bonuses tied to implementation milestones (day 30 / 60 / 90), conversion growth, and plan execution
• Peak season (US holidays): package reviewed upward
   

Process

1. CV
2. Personality assessments
3. Final interview with CEO / COO

We are looking for a strong Head of Sales who can lead the team, build a high-performing sales system, and help the company grow to the next level.
 

Portraithy.com is an international e-commerce company with 10+ years of experience. We create premium custom oil paintings for customers worldwide and are actively scaling.
 

Who We Are Looking For

We need more than just a manager. We need a leader who:

• leads by example
• loves sales and winning results
• thinks in numbers and performance
• knows how to motivate people
• builds systems, not chaos
• takes ownership of results
• wants to grow together with the company
   

Role Entry Model

First 6 Months:

The Head of Sales will deeply dive into the sales process:

• personally handle sales conversations
• communicate with customers
• understand the funnel from the inside
• identify weak points and lost opportunities
• actively manage the team
• teach by personal example

We believe the best sales leader understands the process in practice, not only through reports.
 

After 6 Months:

Main focus shifts to:

• full team leadership
• department scaling
• increasing conversion rates
• KPI management and analytics
• motivating the sales team
• consistent revenue growth
   

Key Responsibilities

• Lead Sales Managers and Account Managers
• Analyze sales funnel performance
• Improve team productivity
• Train and develop team members
• Build sales processes and standards
• Ensure high-quality customer experience
• Drive revenue growth through systems and people
   

Requirements

• Experience leading a sales team
• Strong passion for sales
• Leadership mindset
• Analytical and system thinking
• Ownership mentality
• Desire to build big results
   

What We Offer

• Full-time remote role
• International product and market
• Strong team
• Real impact on business growth
• Competitive salary + performance bonuses
• Opportunity to grow with the company