Mint Group

Mint Group is a business and technology services company building and operating the infrastructure behind digital businesses. We are looking for an experienced ASO Specialist to manage and scale app store optimization across multiple applications and GEOs.

If you understand app store algorithms, know how to turn data into organic installs, and thrive in competitive markets — let’s talk.

What you’ll do:

• Own the full ASO cycle for Google Play and/or App Store applications, from initial launch to scaling.
• Monitor and improve keyword rankings, app visibility, store conversion rates (impressions to installs), and organic install volume.
• Conduct competitor research across target GEOs, analyzing keyword strategies, creatives, and update frequency.
• Develop and execute ASO strategies tailored to specific apps and markets, including full localization and adaptation of store listings.
• Plan, launch, and analyze A/B tests to optimize listing conversion rates.
• Prepare detailed briefs for designers to create/update creatives and coordinate technical store updates with developers.

What we’re looking for:

• 2+ years of commercial ASO experience specifically within the iGaming vertical.
• Proven track record of growing organic traffic, improving visibility, or hitting top rankings in competitive GEOs.
• Deep knowledge of Google Play and/or App Store algorithms, ranking factors, and review/moderation policies.
• Hands-on experience with ASO tools (keyword research, competitor tracking, analytics) and running A/B tests.
• Practical experience localizing app store listings for multiple markets.
• Strong analytical mindset with the ability to independently manage multiple apps and GEOs simultaneously.

What we offer:

• Remote-first & Flexible: Work from anywhere in the world with flexible hours focused on results, not micromanagement.
• English Speaking Club: Regular practice with expert guidance to keep your English sharp.
• Growth & Culture: A supportive, people-first environment with clear opportunities for career advancement in a rapidly scaling company.

We are looking for a motivated and results-driven SEO Specialist to join Mint Group, a business and technology services company focused on building and scaling digital businesses.

The ideal candidate has at least 2 years of commercial SEO experience, a strong understanding of on-page, off-page, and technical SEO, and the ability to turn data into actionable strategies that drive organic traffic and business growth.

Key Requirements:

• 2+ years of hands-on commercial SEO experience.
• Experience in competitive niches; iGaming experience is a plus.
• Strong knowledge of keyword research, content optimization, link building, and technical SEO.
• Experience with Ahrefs, Screaming Frog, Google Search Console, and GA4.
• Ability to analyze large datasets, monitor SEO metrics, and evaluate traffic quality.
• Strong analytical and problem-solving skills.

• Intermediate+ English.

   

Key Responsibilities:

• Develop and implement SEO strategies across multiple projects.
• Conduct keyword, competitor, and niche research.
• Manage content, link-building, and technical SEO activities.
• Identify growth opportunities and test SEO hypotheses.
• Monitor organic traffic, rankings, and overall SEO performance.
• Collaborate with Content, Marketing, Product, and Development teams.
• Ensure the quality and effectiveness of SEO initiatives.

What Mint Group Offers:

• Fully remote work from anywhere in the world.
• Flexible working hours.
• Corporate English-speaking club.
• Supportive and friendly team culture.
• Comfortable working conditions.

• Opportunities for professional development and career growth.