Liki24

About Us:

Liki24 is a marketplace of healthcare products and services.
Our mission is making health affordable and accessible for everyone.
We aim to deliver an exceptional customer experience, providing seamless access to various goods across multiple markets, enhancing customer satisfaction, and solidifying our place as a leading health and wellness marketplace.

We are looking for a highly analytical and data-driven Strategic Operations Manager to join our team and take ownership of category expansion on the Liki24 platform. This role is at the intersection of market research, operational testing, and commercial strategy — with a strong focus on scaling what works and finding new pockets of growth.

You’ll be responsible for identifying and launching new high-potential product categories, analyzing competitive positioning, and driving initiatives to expand our catalog and market footprint. You’ll work closely with supply, content, and marketing teams to validate hypotheses, refine our offering, and turn insights into real business impact.

What We’re Looking For:

• Strong research and analytical mindset — you ask why, not just what.
• Curiosity and critical thinking — you go deep and connect the dots.
• A structured and data-driven approach to solving business problems.
• Creativity and proactiveness — you take initiative and move ideas forward.
• Detail-oriented, persistent, and outcome-focused.
• Comfortable working independently, managing priorities, and owning results.
• 3+ years of experience in business analysis, commercial strategy, operations, category management, or marketplace roles.

Nice to Have:

• Experience in fast-paced e-commerce or marketplace environments.
• Understanding of customer behavior, sales funnels, and product merchandising.
• SQL or BI tools (Tableau, Power BI, Looker, etc.) — a big plus.

Key Responsibilities:

Research & Analysis (40%)

• Analyze internal and external market data: sales volume, demand, supply, competition, pricing, availability.
• Identify market trends, product gaps, and regional opportunities.
• Evaluate competitor offerings and delivery strategies

Operational execution (50%)

• Develop and test hypotheses to improve product sales and visibility.
• Adjust and localize our value proposition (pricing, bundling, visuals, copy, etc.).
• Collaborate cross-functionally with marketing, content, and supply teams to execute initiatives.
• Monitor impact and performance metrics across product categories.
• Iterate based on outcomes and generate new ideas to drive results

Strategic thinking (10%)

• Identify scalable approaches, playbooks, and tactics for expansion.
• Contribute to long-term strategic thinking on new markets, product lines, or customer segments. 

What We Offer:

• Opportunity to work in a global company with a strong social mission.
• Ability to transform your ideas into impactful realities.
• Chance to be part of an open-minded and innovative team.
• Exceptional opportunities for personal and professional growth.
• 20 paid vacation days, 21 paid sick leaves, and paid national holidays.
• Flexible schedule with the option to work from home.

We are making Health! If you’re excited about growth challenges, passionate about impact, and not afraid to experiment — join us!

About Us

Liki24 is a marketplace of healthcare products and services.

Our mission is making health affordable and accessible for everyone.

We aim to deliver an exceptional customer experience, providing seamless access to various goods across multiple markets, enhancing customer satisfaction, and solidifying our place as a leading health and wellness marketplace.

We're looking for a Head of Performance Marketing to drive customer acquisition growth across cross-border markets, build a high-performing international team, and take full ownership of performance channels, strategy, and execution.

Your Mission

Grow the number of new international buyers by 15-20% month-over-month, while keeping CAC in the limit

This is not a one-time growth spike - this is consistent, compounding growth that will fuel our international expansion across 10+ markets.

What We're Looking For:

3+ years of experience in international performance marketing for large-scale e-commerce projects.

Proven expertise in Google Ads, Facebook Ads, Instagram, YouTube - hands-on, not just strategy.

Solid experience with EU markets and cross-border marketing campaigns.

Strong understanding of performance metrics, customer acquisition funnels, and attribution.

Proficiency in BI tools, Google Analytics, and data-driven decision making.

English at B1+ level or higher.

Strong leadership skills: you've built and managed teams, hired people, and shaped culture.

Ownership mindset - proactive, resourceful, and calm under pressure (especially when accounts get blocked 😉).

Nice to Have:

Background in the Health & Beauty vertical.

Experience dealing with account bans, ad rejections, and complex compliance environments.

Familiarity with influencer marketing and multichannel attribution models.

Key Responsibilities:

Own performance marketing strategy and execution across international markets (primarily EU).

Plan and ensure measurable buyer growth across countries, channels, and partner types.

Lead and scale a cross-functional team (currently 5 people across PPC, affiliate, creative) to support growth at scale, hire key players for the team.

Implement a structured hypothesis-testing & documentation framework for campaign experimentation.

Build and optimize performance marketing funnels (Google Ads, Meta, YouTube, etc.).

Collaborate with BI, product, and content teams to unlock insights and identify high-impact growth opportunities.

Own performance metrics: CAC, ROAS, LTV, buyer growth MoM.

What We Offer:

Opportunity to work in a global company with a strong social mission.

Ability to transform your ideas into impactful realities.

Chance to be part of an open-minded and innovative team.

Exceptional opportunities for personal and professional growth.

20 paid vacation days, 21 paid sick leaves, and paid national holidays.

Flexible schedule with the option to work from home.

We are making Health! If you're excited about growth challenges, passionate about impact, and not afraid to experiment — join us!

About Us

Liki24 is a marketplace of healthcare products and services. Our mission is making health affordable and accessible for everyone. We aim to deliver an exceptional customer experience, providing seamless access to various goods across multiple markets, enhancing customer satisfaction, and solidifying our place as a leading health and wellness marketplace.

Your Mission

At Liki24 we are launching a new strategic direction within the commercial department aimed at making our marketplace truly attractive for customers: wide assortment, best prices, and excellent delivery conditions. We are looking for a professional who will drive projects that strengthen our value proposition, onboard new merchants, and scale their success.

What We’re Looking For:

• Analytical mindset - ability to dive deep into data, draw insights, and build hypotheses.
• Execution & speed - focus on results and delivering impact quickly, rather than overengineering processes.
• Business-oriented project management - ability to run projects that bring measurable results: more orders, cost savings, or new users.
• Helicopter view - seeing the bigger picture at the project level, not just individual tasks.
• Strong communication and stakeholder management skills.
• Ability to work in a dynamic, fast-paced, and uncertain environment.
• English - Upper-Intermediate or higher.

Tools & Experience

• Advanced Excel / Google Sheets (formulas, pivot tables).
• Experience in visualizing processes (Figma, Miro, Notion).
• Background in project or product management (e-commerce experience is a strong plus).
• Strong prioritization and time-management skills.

Key Responsibilities:

• Analyze supply markets to identify opportunities for improving the marketplace value proposition (brands, products, categories, potential merchants).
• Test new supply markets, partners, and models quickly using a “quick & dirty” approach.
• Conduct search, screening, and deep analysis of merchants, identify “fit/not fit,” and collaborate with bizdev on engaging the right partners.
• Lead merchant onboarding together with tech and content teams: ensure product feeds, mapping, pricing, and content are fully ready for launch.
• Oversee initial merchant launches (from 0 to 40 orders/day), monitor early performance, analyze PPC campaigns, fix bottlenecks, and create action plans.
• Support merchant scaling initiatives: build seller dashboards, test growth hypotheses, and launch projects to increase merchant sales and marketplace competitiveness.
• Collaborate with ecosystem partners (integrators, consultants, logistics providers) to accelerate results.

What We Offer:

• Opportunity to work in a global company with a strong social mission.
• Ability to transform your ideas into impactful realities.
• Chance to be part of an open-minded and innovative team.
• Exceptional opportunities for personal and professional growth.
• 20 paid vacation days, 21 paid sick leaves, and paid national holidays.
• Flexible schedule with the option to work from home.

This role is ideal for someone with an entrepreneurial mindset who wants to see a direct business impact from their work and become a key driver of marketplace growth at Liki24.

We are making Health! If you’re excited about growth challenges, passionate about impact, and not afraid to experiment - join us!

About Us

Liki24 is a marketplace of healthcare products and services.

Our mission is making health affordable and accessible for everyone.

We aim to deliver an exceptional customer experience, providing seamless access to various goods across multiple markets, enhancing customer satisfaction, and solidifying our place as a leading health and wellness marketplace.

We're looking for a Head of Performance Marketing to drive customer acquisition growth across cross-border markets, build a high-performing international team, and take full ownership of performance channels, strategy, and execution.

Your Mission

Grow the number of new international buyers by 15-20% month-over-month, while keeping CAC in the limit

This is not a one-time growth spike - this is consistent, compounding growth that will fuel our international expansion across 10+ markets.

What We're Looking For:

3+ years of experience in international performance marketing for large-scale e-commerce projects.

Proven expertise in Google Ads, Facebook Ads, Instagram, YouTube - hands-on, not just strategy.

Solid experience with EU markets and cross-border marketing campaigns.

Strong understanding of performance metrics, customer acquisition funnels, and attribution.

Proficiency in BI tools, Google Analytics, and data-driven decision making.

English at B1+ level or higher.

Strong leadership skills: you've built and managed teams, hired people, and shaped culture.

Ownership mindset - proactive, resourceful, and calm under pressure (especially when accounts get blocked 😉).

Nice to Have:

Background in the Health & Beauty vertical.

Experience dealing with account bans, ad rejections, and complex compliance environments.

Familiarity with influencer marketing and multichannel attribution models.

Key Responsibilities:

Own performance marketing strategy and execution across international markets (primarily EU).

Plan and ensure measurable buyer growth across countries, channels, and partner types.

Lead and scale a cross-functional team (currently 5 people across PPC, affiliate, creative) to support growth at scale, hire key players for the team.

Implement a structured hypothesis-testing & documentation framework for campaign experimentation.

Build and optimize performance marketing funnels (Google Ads, Meta, YouTube, etc.).

Collaborate with BI, product, and content teams to unlock insights and identify high-impact growth opportunities.

Own performance metrics: CAC, ROAS, LTV, buyer growth MoM.

What We Offer:

Opportunity to work in a global company with a strong social mission.

Ability to transform your ideas into impactful realities.

Chance to be part of an open-minded and innovative team.

Exceptional opportunities for personal and professional growth.

20 paid vacation days, 21 paid sick leaves, and paid national holidays.

Flexible schedule with the option to work from home.

We are making Health! If you're excited about growth challenges, passionate about impact, and not afraid to experiment — join us!