Intelligent Change: Apps

About us
We build mindfulness and productivity apps. We're looking for an experienced ASO specialist to help us grow organic installs across the portfolio on iOS and Android.

Format
We start with a consulting engagement: an ASO audit, a growth plan, and hands-on work on the highest-impact changes. Depending on results, the role can grow into a part-time or full-time position. Remote, flexible hours.

What you'll do

• Audit current store listings (metadata, screenshots, ratings, reviews) across 5 apps on App Store and Google Play
• Run keyword research and build a metadata strategy per app and market
• Set up and run A/B tests for screenshots, icons, and listing copy (PPO / Store Listing Experiments)
• Localize listings for key markets
• Work with our UA manager and design team to align paid and organic
• Track results and report on impressions, conversion rate, and installs

Requirements

• 2+ years of hands-on ASO for consumer subscription apps
• Proven cases of growing organic installs - please share numbers
• Fluency with ASO tools (AppTweak, Sensor Tower, AppFollow, or similar)
• Strong understanding of App Store and Google Play algorithms and their differences
• Data-driven: comfortable working with conversion funnels and store analytics
• English — Upper-Intermediate+