HiPublic

About the Project

We are building a startup media network of content-driven websites focused on online casinos, slots, bonuses, and regulated iGaming markets.

The project is already launched and will shortly expand across 4+ Tier 1 GEOs (Europe) and Latam.

We work exclusively with licensed and legal casino operators, and we are also in the process of obtaining the necessary licenses to operate fully compliantly in each region.

This is a team-building stage from scratch, and you will play a key role in scaling the SEO and linkbuilding function from the ground up.

You will work directly with the Head of SEO and the content team, shaping strategy, execution, and growth.

What We Expect

• 3+ years of SEO experience (real iGaming experience is mandatory)
• Deep understanding of off-page SEO and link-based ranking factors
• Confident work with Ahrefs, Screaming Frog, GPT/Claude, etc.
• Strong process automation skills
• English level B2 is highly preferred, but we are ready to consider a strong real B1
• Ukrainian or Russian language proficiency is required for internal team communication
• Proven cases with measurable results

Nice to Have

• Experience with PBNs and expired domains (drops)
• Automation skills (n8n, scripts, workflows, etc.)
• Experience working with Tier-1 GEOs

What You Will Do

• Build and scale the backlink profile
• Analyze competitors and their link strategies
• Develop and implement linkbuilding strategy
• Outreach, guest posting, PBN/drops, and other link acquisition methods
• Manage contractors, webmasters, and external partners
• Monitor anchor distribution, backlink quality, and Google algorithm updates
• Create technical tasks for developers and content briefs for copywriters

Conditions

• Competitive salary, depending on experience and interview results 
• Remote work or office-based role in Portugal (Lisbon)
• Flexible schedule
• Minimal bureaucracy and fast decision-making

Stages:

• HR interview (1 hour).
• Technical interview (1 hour).