HiPublic

Hello, we are looking for a Mid-level Retention / CRM Manager for our products in the eSports industry.

Location: remotely.
Team: Head of Retention

About the Role: Retention / CRM Manager will be responsible for planning, launching, and optimizing CRM campaigns and automated lifecycle communications across email, push, SMS, in-app, and messenger channels. The role includes user segmentation, campaign calendar management, A/B testing, performance analysis, reporting, coordination with copy/design/product/analytics teams, and continuous improvement of retention, reactivation, repeat activity, and LTV metrics.

Requirements:

- Commercial work experience - 2+ years

- Experience in CRM / Retention / Lifecycle Marketing
- iGaming as the main industry background

- Planning, launching, and optimizing CRM campaigns
- A/B testing, performance analysis, reporting

- Level of English - Pre-intermediate

Responsibilities:

- Develop and execute CRM / Retention campaigns across multiple channels: email, web push, mobile push, SMS, in-app messages, and messengers.

- Build, launch, and optimize automated lifecycle journeys for key stages: registration, onboarding, activation, first deposit, repeat deposit, churn prevention, and reactivation.

- Work with user segmentation based on lifecycle stage, activity, deposit behavior, engagement, value, geography, language, and channel subscription status.

- Create and manage a CRM communication calendar, including regular promotional campaigns, lifecycle campaigns, reactivation campaigns, and product updates.

- Prepare clear briefs for copywriters, designers, analysts, and developers.

- Set up campaigns and automations in CRM / CDP platforms, including audience rules, triggers, personalization, exclusions, frequency limits, and tracking.

- Analyze campaign performance and prepare insights based on key metrics: delivery rate, open rate, CTR, conversion rate, repeat deposit rate, reactivation rate, ARPU, LTV, churn, and ROI.

- Run A/B tests for messages, offers, bonuses, timing, channels, segments, and user journeys.

- Monitor and improve the effectiveness of retention mechanics, including bonuses, promo codes, loyalty mechanics, VIP offers, free rewards, and personalized campaigns.

- Work closely with Product, Analytics, and Development teams to define and improve required events, user attributes, tracking logic, and data quality.

- Support the implementation and improvement of retention dashboards and regular reporting.

- Monitor communication frequency, user fatigue, unsubscribe rate, spam complaints, and overall channel health.

- Analyze user behavior and identify opportunities to increase retention, repeat activity, reactivation, LTV, and player engagement.

- Research competitor CRM / retention mechanics in iGaming, lootbox, case-opening, and skin-based products.

- Document campaign results, test outcomes, lifecycle logic, segmentation rules, and best practices.

- Contribute to the overall CRM / Retention strategy and help build scalable retention processes.

List of technologies needed:

- CRM/CDP: Customer.io / Smartico / OneSignal 
- Analytics: GA4 / Tableau / Power BI / Looker  
- Data: SQL basics + Excel/Sheets  
- Channels: Email, Push, SMS, In-app 
- Experiments: A/B testing, control groups, uplift  
- Integrations: Webhooks, API basics, Postman, JSON 
- Management: Jira, Notion, Miro, Figma

Will be an advantage:

- Experience with lootbox, case-opening, or skin-based products will be a strong advantage.

What we could offer:

- 24 days of paid leave per year.

- 100% paid sick leave.

- Fixed-rate + bonuses.

- Full-time remote.

- Long-term collaboration.

- Sustainable business.

- Game and entertainment development company.

We are  looking for an Affiliate SEO Specialist  to join our team

Team: SEO team.
 

Who will the candidate directly interact with: Marketing.
 

About the Project

We are looking for a Middle SEO Specialist to work on affiliate projects in the iGaming niche, targeting EU GEOs and operating under local licenses.
The projects operate in highly competitive markets, so we value strong hands-on SEO experience, independence, and the ability to drive tasks to results.
 

Requirements

• 2+ years of commercial SEO experience;
• Strong practical SEO knowledge backed by real cases and measurable results;
• Ability to demonstrate or describe the impact of your work: traffic growth, ranking improvements, indexing improvements, other measurable results;
• Hands-on experience with Ahrefs, Screaming Frog;
• Experience using GPT, Claude, and other AI tools in SEO workflows;
• Strong understanding of on-page SEO;
• Experience creating technical tasks/specifications for developers and copywriters;
• Ability to work independently and solve problems proactively;
• Intermediate+ English level (daily communication with the team via chats/calls);
• Ukrainian or Russian — Upper-Intermediate+ / Advanced (for internal communication).
   

Will Be a Plus

• Experience in iGaming, betting or affiliate SEO;
• Experience working with EU GEOs;
• Experience with WordPress;
• Understanding of SEO specifics for locally licensed markets.
   

Responsibilities

• Working on affiliate websites in the iGaming vertical targeting EU GEOs;
• On-page SEO optimization;
• Analyzing and improving page structure;
• Preparing technical tasks/specifications for developers and copywriters;
• Working with content and SEO structure;
• Identifying and implementing organic traffic growth opportunities;
• Working with SEO tools and analytics;
• Communicating with the team in English (chats/calls).
   

What we offer:

• 24 working days of paid vacation;
• 100% paid sick leave;
• Remote work;
• Flexible working hours (we evaluate weekly/monthly results);
• Salary is discussed depending on the candidate’s experience;
• Long-term collaboration;
• Absence of bureaucracy, all decisions are made quickly and without unnecessary steps;
• Initiative is always welcomed and appreciated;
• Stable and long-term business environment.

Stages:

• HR interview (1 hour);
• Technical interview (1 hour).