HiPublic

We are looking for a Performance Marketing Manager for our products in the eSports industry with experience in Google Ads and TikTok Ads, managing $100k+ monthly budgets across multiple GEOs. Experience in Gambling, Betting, Crypto, Gaming, or other regulated/high-risk verticals is highly preferred.

Requirements:

• Commercial work experience - 3+ years
• Experience as a hands-on PPC specialist - 3+ years.
• Google Ads — 3+ years
• TikTok Ads — 3+ years
• GA4 + GTM
• Proven experience in Gambling / Betting / Crypto / Gaming
• Confident working with TT Ads, Google Ads, and other PPC advertising platforms, understanding their advertising policies.
• Experience setting up tracking and end-to-end analytics
• Experience working with various GEOs.
• Fluent knowledge of funnel metrics: FTD, CPA, conversion to deposit, retention, CTR, CPC.
• Analytical mindset, independence, and the ability to multitask.
• Level of English  - Intermediate

Responsibilities:

• Set up and manage advertising campaigns in TT Ads, Google Ads, and other PPC advertising platforms.
• Research and segment audiences.
• Collect semantic keywords, analyze negative keywords, and differentiate between brand and non-brand traffic.
• Test creatives and formats, and provide recommendations for landing pages and content funnels.
• Set up tracking and end-to-end analytics: UTM, Click ID, GA4, GTM, Meta/TT Pixel.
• Check compliance and adherence to platform rules for each GEO, minimizing the risk of ad bans and rejections.
• Optimize campaigns using key metrics.
• Prepare weekly/monthly reports.

Must have:

• Hands-on PPC Specialist experience
• Strong TikTok Ads expertise.
• Budgets of 100k+ USD/month.
• Gambling / Betting / Crypto / Gaming experience.
• GA4 + GTM.
• Working with multiple GEOs.
• Understanding of FTD, CPA, and Retention.

What we could offer:

• 24 days of paid leave per year.
• 100% paid sick leave.
• Fixed rate + KPI 100-200%
• Full-time remote.
• Long-term collaboration.
• Sustainable business.
• Game and entertainment development company.

We are  looking for an SEO Specialist (Affiliate SEO)  to join our team

Team: SEO team.
 

Who will the candidate directly interact with: Marketing.
 

About the Project

We are looking for a Middle SEO Specialist to work on affiliate projects in the iGaming niche, targeting EU GEOs and operating under local licenses.
The projects operate in highly competitive markets, so we value strong hands-on SEO experience, independence, and the ability to drive tasks to results.
 

Requirements

• 2+ years of commercial SEO experience;
• Strong practical SEO knowledge backed by real cases and measurable results;
• Ability to demonstrate or describe the impact of your work: traffic growth, ranking improvements, indexing improvements, other measurable results;
• Hands-on experience with Ahrefs, Screaming Frog;
• Experience using GPT, Claude, and other AI tools in SEO workflows;
• Strong understanding of on-page SEO;
• Experience creating technical tasks/specifications for developers and copywriters;
• Ability to work independently and solve problems proactively;
• Intermediate+ English level (daily communication with the team via chats/calls);
• Ukrainian or Russian — Upper-Intermediate+ / Advanced (for internal communication).
   

Will Be a Plus

• Experience in iGaming, betting or affiliate SEO;
• Experience working with EU GEOs;
• Experience with WordPress;
• Understanding of SEO specifics for locally licensed markets.
   

Responsibilities

• Working on affiliate websites in the iGaming vertical targeting EU GEOs;
• On-page SEO optimization;
• Analyzing and improving page structure;
• Preparing technical tasks/specifications for developers and copywriters;
• Working with content and SEO structure;
• Identifying and implementing organic traffic growth opportunities;
• Working with SEO tools and analytics;
• Communicating with the team in English (chats/calls).
   

What we offer:

• 24 working days of paid vacation;
• 100% paid sick leave;
• Remote work;
• Flexible working hours (we evaluate weekly/monthly results);
• Salary is discussed depending on the candidate’s experience;
• Long-term collaboration;
• Absence of bureaucracy, all decisions are made quickly and without unnecessary steps;
• Initiative is always welcomed and appreciated;
• Stable and long-term business environment.

Stages:

• HR interview (1 hour);
• Technical interview (1 hour).
• Test Task (paid).