Headway Inc

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Lisa Rudyk, User Acquisition Manager at Headway by Headway Inc, we’re looking for a User Acquisition Specialist to take full ownership of Google Ads acquisition — one of our top strategic priorities.

The product and team you will be working with:

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.

You’ll join our User Acquisition team, responsible for driving new user growth, fueling product expansion, and supporting the company’s financial goals. We focus on scaling new revenue by testing fresh approaches and continuously exploring the most effective ways to accelerate product growth.

This job is perfect for you if you:

• Want to work on a product that’s a market leader in Book Summaries across the US and Tier-1 countries.
• Are excited to see the direct impact of your work reflected in both financial and product metrics at Headway.
• Thrive when you have full ownership — Google Ads acquisition is one of our top strategic priorities, and you’ll drive it end to end.
• Want to collaborate closely with the Product team while sharpening your product marketing expertise.
• Love working with a performance-driven team of people who are fully committed to results.
• Are eager to grow in a data-driven environment where experiments and analytics guide every decision.

• Value strong partnerships — we work closely with Google, Meta, and TikTok. Our collaboration with Google’s Ukrainian office gives you access to offline interactions, summits, resources, and exclusive events.

   

What you will do:

• Scale Headway App’s user acquisition through Google Ads campaigns.
• Collaborate with the Product team to design new funnels and run product experiments.
• Analyze data, metrics, and test outcomes to make decisions grounded in data-driven insights.
• Improve funnel conversions (CRO) in partnership with the Product team.
• Test creatives, audiences, and bidding strategies to maximize growth.
• Work closely with Creative Marketing, Product Marketing, and Analytics teams to drive new user growth.

• Build and maintain automations and scripts to streamline campaign management and optimization.

   

What you need to join us:

• Proven experience with Google Ads (PMax, Search, Demand Gen, Display).
• Strong knowledge of analytical tools such as Google Analytics, Tableau, Mixpanel, Amplitude, etc.
• Solid understanding of marketing metrics
• Ability to analyze data and uncover causal relationships.
• Hands-on experience with scripts and campaign automation.
• Experience working on CRO initiatives with product teams is a strong plus.

• Alignment with the values of our team (SELECT).

   

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go n a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

   

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Lisa Rudyk, User Acquisition Manager at Headway by Headway Inc, we’re looking for a User Acquisition Specialist to scale campaigns on Meta, TikTok & Applovin, and hit the ROI that drives our mission worldwide.

The product and team you will be working with:

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.

You’ll join our User Acquisition team, responsible for driving new user growth, fueling product expansion, and supporting the company’s financial goals. We focus on scaling new revenue by testing fresh approaches and continuously exploring the most effective ways to accelerate product growth.

This job is perfect for you if you:

• Want to work on a product that’s a market leader in Book Summaries across the US and Tier-1 countries.
• Are excited to see the direct impact of your work reflected in both financial and product metrics at Headway.
• Enjoy the freedom to test bold hypotheses, with the potential to fully own a channel or user acquisition flow in the future.
• Want to collaborate closely with the Product team while sharpening your product marketing expertise.
• Love working with a performance-driven team of people who are fully committed to results.
• Are eager to grow in a data-driven environment where experiments and analytics guide every decision.

• Value strong partnerships — we work closely with Google, Meta, and TikTok. 

   

What you will do:

• Scale Headway App’s user acquisition through Meta and TikTok Ads.
• Collaborate with the Product team to design new funnels and run product experiments.
• Analyze data, metrics, and test outcomes to make decisions grounded in data-driven insights.
• Improve funnel conversions (CRO) in partnership with the Product team.
• Test creatives, audiences, and bidding strategies to maximize growth.
• Work closely with Creative Marketing, Product Marketing, and Analytics teams to drive new user growth.

• Build and maintain automations and scripts to streamline campaign management and optimization.

   

What you need to join us:

• Proven experience with Meta Ads, including campaigns optimized for Purchases or Subscriptions.
• Strong knowledge of analytical tools: Meta Ads Reporting, Meta Advanced Analytics, Tableau, Mixpanel, Amplitude, etc.
• Solid understanding of marketing metrics.
• Ability to analyze data and uncover causal relationships.
• Solid understanding of event tracking principles via pixel and server-side (CAPI).
• Hands-on experience with Meta Events Manager to verify real-time event delivery (PageView, AddToCart, Purchase, etc.).
• Experience working on CRO initiatives with product teams is a strong plus.

• Alignment with the values of our team (SELECT).

   

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go n a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. 

   

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
 

The core of our achievements is our team. We believe in people and shared SELECT values. Together with Yelizaveta Kaminska, we’re looking for a Payment Manager to join our team of superstars transforming the EdTech industry.
 

The Payments Team focuses on improving and optimizing digital payments to provide our users with convenient and transparent payment experiences.
 

This job is perfect for you if you:

• Are passionate about payments and eager to grow your expertise in this field
• Want to enhance user experience by making payment flows smoother and more transparent
• Are looking for rapid career growth and quick, measurable results from your work
• Appreciate the freedom to choose your own methods and approach

What you’ll do:

• Monitor payment metrics daily to ensure accuracy, efficiency, and stability of processing
• Analyze payment trends to identify opportunities for improving approval ratios and optimizing costs
• Collaborate with payment providers, PSPs, and banks
• Expand payment infrastructure by researching and integrating new payment methods
• Partner with internal teams (Support, Finance, Legal, etc.) to troubleshoot issues and optimize the checkout experience
• Prepare payment infrastructure for new geographies
• Ensure compliance with industry regulations and best practices

What you need to join us:

• At least 6 months of experience in payments and understanding of payment processing
• Analytical mindset and understanding of product and payment metrics
• Knowledge of A/B testing
• Fast learner who adapts quickly to new challenges
• Alignment with our SELECT values

What we offer:

• Work on a socially impactful educational product with an ambitious team
• Personal development plan and access to our knowledge base and communities
• Compensation for English learning, external training, and courses
• Medical insurance, company doctor, and full sick leave coverage
• Office amenities: reliable shelter, generator, Starlink, and even massage sessions
• Active lifestyle support: running, yoga, boxing, and more
• Two week-long company holidays per year to rest and recharge
• Support for initiatives helping Ukraine

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Interested? Send your CV — we’d love to hear from you!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Kate Zabigailo, Head of Product Marketing at Nibble by Headway Inc, we’re looking for a Product Marketing Manager to join our team of superstars transforming the EdTech industry.

What product & team will you be working on?

Nibble is an all-around knowledge app for adult learners. It offers short, interactive lessons on different topics, from art to math. Nibble has been featured as App of the Day in over 50 countries, including the US, the UK, and Canada.

Join our Mobile Growth team to drive monetization, optimize conversion funnels, and unlock new audience opportunities. You'll own performance and unit economics end-to-end, directly influencing how millions discover and engage with learning.

This role is your calling if you:

• Want real impact — see your ideas move metrics like conversion, retention, ARPU, and LTV
• Love the intersection of analytics, creativity, and strategy
• Thrive on testing bold hypotheses and learning fast through A/B experiments
• Excel in growth-driven environments with short cycles fast feedback, and agile decision-making.
• Value autonomy and ownership — you shape the roadmap, define priorities, and structure how the team works.

What you'll do:

• Drive growth strategy: shape and execute experiments, build a clear roadmap, and prioritize initiatives that accelerate product growth and new revenue
• Own key metrics: monetization, conversion, retention, ARPU, and LTV are yours to move
• Orchestrate daily operations: drive smooth team collaboration and ensure alignment across functions
• Lead through insights: conduct market and user research to spot untapped growth opportunities
• Build bridges: collaborate with user acquisition, creative marketing, and product teams to align on impact
• Empower the team: Foster a culture of accountability, experimentation, and continuous learning; streamline workflows through automation
• Think strategically: understand competitors, market trends, and what truly motivates users to convert

What do you need to join us:

• Analytical foundation: proficiency with Amplitude/Tableau, event-based analytics, and metrics like CR, CTR, ARPU, LTV, CAC, and retention
• A/B testing experience: from hypothesis building to defining success metrics and validating statistical significance
• Monetization understanding: familiarity with subscription models, freemium, and pricing strategies
• Excel/Sheets skills: confident building dashboards and working with cohort analysis
• Growth mindset: curiosity to explore new approaches, fast learning ability, and willingness to take ownership
• Strong communication & facilitation skills: ability to explain complex ideas simply and collaborate effectively across teams
• Alignment with the values of our team (SELECT).

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. 

Are you interested? Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Pavlo Orlenko, Head of Product Marketing at Headway by Headway Inc, we’re looking for a Product Marketing Manager to drive CR, LTV, ROI, and new revenue growth by owning a web-based thematic direction end to end.

The product and team you will be working with:

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.

You’ll join a cross-functional Product Marketing team at the intersection of marketing, product, and analytics, focused on sustainable growth through a structured A/B testing approach. Within this setup, we’re actively developing web-based thematic directions — and you’ll own one of them end to end.

The challenge you’ll take on:

As part of a tight creative trio — User Acquisition, Creative Marketing, and Product Marketing — your challenge is to unlock and scale a thematic direction end to end. From ad messaging and web funnel experience to conversion and monetization, you’ll own a coherent user narrative, understand cause-and-effect across the funnel, and apply best market practices to drive CR, LTV, ROI, and sustainable new revenue growth within a large thematic unit.

This job is perfect for you if you:

• Want real ownership and focus — owning one web-based thematic direction end to end and directly impacting business growth.
• Enjoy working in a fast, execution-driven environment, where ideas quickly turn into experiments and measurable results.
• Want to work in a cross-functional setup, closely collaborating with User Acquisition and Creative Marketing Specialists.
• Value strong team support, working with a product designer, frontend engineer, analyst, and market intelligence specialists dedicated to growth and data.
• Think in experiments and systems, using structured A/B testing to understand cause-and-effect and scale what works.

• Want to grow within a product ecosystem, where collaboration with experienced PMs and marketers accelerates learning and impact.

   

What will you do:

• Own one theme: understand user needs, pains, and motivations, and shape a clear value proposition for each segment.
• Design and optimize the full user journey together with User Acquisition and Creative: creatives, web funnels, quizzes, landings, paywalls, and upsells.
• Run reverse funnel engineering: identify gaps between the promise in ads and the actual product experience, and close them through A/B testing and new solutions.
• Build a shared hypothesis backlog with the team, prioritize it, launch experiments, and analyze results together with analytics.

• Work with key metrics: CR across all funnel steps, ARPU, LTV/CAC, as well as overall marketing spend and new revenue volume.

   

What do you need to join us:

• 2–3+ years of experience in Product Marketing, Growth, User Acquisition, or Creative Marketing — with hands-on experience working with web.
• Confidence in execution under uncertainty: no fear of acting without full clarity, combined with the ability to build confidence through data, prioritization, and hypothesis validation.
• Experience in day-to-day collaboration within a “creative trio” (Product Marketing, User Acquisition, Creative Marketing) is a strong plus.
• Hands-on experience working closely with UX specialists, analysts, and engineers on a daily basis.
• Strong understanding of how analytics, marketing, and product come together to drive growth and business results.

• Alignment with the values of our team (SELECT).

   

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

   

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

Together with Viktoriia Shyvala, Marketing Designer (CRM) at Headway Inc, we’re looking for a Freelance Graphic Designer to work on email and in-app design.

Why it’s exciting to work with us:

• We’re a data-driven company, so you’ll clearly see the impact of your design decisions through real performance metrics.
• We offer flexible workload and working hours — you can plan your time and projects the way it suits you best.
• We ensure a stable and predictable flow of tasks, so you can focus on creativity without chasing clients.

What will you do:

• Design emails and in-app visuals in Figma for Headway, Nibble, and Skillsta.
• Create and adapt reusable templates/components to keep layouts consistent across brands and formats.

What do you need to join us:

• 2+ years of experience in email or web design.
• Proficiency with Figma (strong Auto Layout skills).
• Strong command of composition, color theory, and typography.
• Understanding of email design basics and how designs are implemented in email builders (layout limitations, attention hierarchy).
• Strong visual taste and creativity.
• English at B1+ level.
• Strong time-management skills and ability to meet deadlines.

Are you interested? Send your CV and Portfolio!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Vladyslav Strykun, Chief Marketing Officer at Headway Inc, we’re looking for a Senior SMM Manager to work on promoting the brand of Headway by Headway Inc on social media and building a community around self-growth learning.

What product will you be working on?

Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada.

Why is it interesting:

• An opportunity to join the development of an EdTech application that has a multi-million audience in social networks — more than 4.1 million followers on Instagram
• Ability to focus on managerial and strategic tasks — we already have a creative writer, designer, and posting manager in the team
• Freedom to create new ideas, test hypotheses, and implement changes — we provide all the opportunities for their implementation
• Your decisions and ideas will have a direct impact on the business
• Opportunities for professional growth with a team that is always ready to support you
• Constant exchange of experience with marketers from our team and other projects

What will you do:

• Analyse competitors and create an SMM strategy
• Manage Facebook, Instagram, and TikTok pages
• Develop pages on Quora, Pinterest, Reddit
• Implement the content plan together with a copywriter and designer
• Conduct brainstorming sessions
• Review and approve final content with the product team
• Build a network of creators and implement craft video content with contractors
• Analyse the performance of social platforms and prepare monthly reports

What do you need to join us:

• 1+ year of experience as an SMM Manager in an IT product or digital agency
• Working with analytics, marketing funnels, and metrics (ER, ERR, ROI)
• Project management skills
• Following innovations in social media
• Ability to generate ideas and analyse content through the prism of marketing goals
• Sharing the values of the team (SELECT)

What do we offer:

• Work within an ambitious team on a socially impactful education product
• An office with a reliable shelter, generators, satellite internet, and other amenities
• Access to our corporate knowledge base and professional communities
• Personal development plan
• Compensation for English language learning, external training, and courses
• Medical insurance and full sick leave compensation
• Company doctor and massage in the office
• Sports activities: running, yoga, boxing, and more
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year
• Supporting initiatives that help Ukraine. Find out more about our projects here

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested? Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 165 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Vladyslav Strykun, Chief Marketing Officer at Headway Inc, we’re looking for an SMM Lead to own and scale our group-wide SMM strategy — building the operating system, leading the team, and driving both performance results and long-term brand equity across multiple products.

Why is it interesting:

• An opportunity to shape SMM at the group level for a multi-product EdTech ecosystem with a multi-million social audience, including 5M+ followers on Instagram.
• Ability to focus on managerial and strategic tasks — we already have creative writers, designers, and a posting manager in the team.
• Building a dual-focus system that drives both performance and brand equity, powered by strong operations, a high-performing team, and data-driven reporting.
• Freedom to create new ideas, test hypotheses, and implement changes — we provide all the opportunities for their implementation
• Opportunities for professional growth with a supportive team — with a clear path to grow into a Head role.

What will you do:

• Own group-wide SMM strategy across Headway, Nibble, Skillsta, and new launches, aligned with positioning, GTM, and business goals.
• Build and run the SMM operating model: planning, production, QA, publishing, and cross-channel coordination.
• Lead and scale the team: hire, set operating principles, coach SMM Managers, and align designers/copywriters around priorities.
• Keep brands distinct by defining messaging, tone, and content guidelines across products.
• Partner with PMM, Brand, UA, Influencer, PR, and Product teams to support GTM and contribute to marketing and product funnels.
• Own analytics and insights: KPIs, dashboards, performance reviews, plus trend/competitor research to launch new formats and growth loops.

What do you need to join us:

• 3+ years of experience as an SMM Manager (at least 1 year as SMM Lead/Head) in an IT product company or digital agency.
• Skills in working with social media algorithms on Instagram, Facebook, and TikTok.
• Working with analytics, marketing funnels, and metrics (ER, ERR, ROI).
• Ability to generate ideas and analyse content through the prism of marketing goals.
• English proficiency at B2 level or higher.
• Alignment with the values of our team (SELECT).

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Are you interested? Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements — and our greatest value — is our team. We believe in people, in our shared values SELECT, and in the idea that fortune favors the bold.

Together with our Collaborative Marketing Team Lead, Nataliia, we’re looking for a UGC Specialist to scale creator partnerships and boost the performance of our UGC creatives.

The Collaborative Marketing team works across three core areas: influencer marketing, brand collaborations, and UGC advertising. The UGC direction is the largest and plays a key role in supporting our paid media efforts.

In this role, you’ll primarily work with UGC for physical products — collaborating with creators to produce ad-ready content that highlights real-life use, benefits, and emotions. You’ll also occasionally support digital products, applying the same performance-driven UGC approach.

Our focus is on creating scroll-stopping UGC ads that help the Creative Marketing team clearly communicate how our products make people’s lives better and drive results across paid channels.

You're a great match if you want to:

• Build and scale UGC ad strategies — working closely with creators to produce performance-driven ad content
• Turn product value and brand mission into scroll-stopping UGC ads that resonate with real users
• Experiment with new UGC ad formats, hooks, angles, and creator approaches to improve paid performance
• Develop long-term relationships with UGC creators that help continuously test, iterate, and scale ad creatives

What you'll be doing:

• Sourcing and communicating with UGC creators across different markets (US, LATAM, Europe).
• Managing the full creator workflow: negotiations, contracts, timelines, and deliverables.
• Writing clear, performance-oriented briefs and scripts tailored to each creator and ad hypothesis.
• Generating ideas for UGC ad tests, creative angles, hooks, and messaging variations.
• Analyzing UGC ad performance and optimizing creatives based on data and insights.

What you need to join us:

• 1+ year of experience in a similar role (UGC management, influencer marketing, performance marketing, copywriting, SMM, or advertising)
• Hands-on experience working with UGC or influencer content for physical products is a strong plus
• Basic understanding of key marketing and performance metrics
• Creativity combined with the ability to translate ideas into clear, actionable briefs
• Experience writing scripts or briefs for UGC creators or influencers
• Familiarity with Meta Ads Manager and/or TikTok Ads
• Analytical mindset — you rely on data to make decisions and improve results
• English proficiency at B2 level or higher
• Your superpowers: creativity, proactivity, and strong communication skills

What we offer:

• Work within an ambitious team on a socially impactful education product
• An office with a reliable shelter, generators, satellite internet, and other amenities
• Access to our corporate knowledge base and professional communities
• Personal development plan
• Compensation for English language learning, external training, and courses
• Medical insurance and full sick leave compensation
• Company doctor and massage in the office
• Sports activities: running, yoga, boxing, and more
• Corporate holidays: we go on a week-long paid holiday to rest and recharge twice a year
• Supporting initiatives that help Ukraine. Find out more about our projects here

Are you interested? Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Yulia Mamonova, Head of Organic Growth at Headway Inc, we’re looking for a SEO Manager to join our team of superstars transforming the EdTech industry.

What product will you be working on?

Nibble is an all-around knowledge app for adult learners. It offers short, interactive lessons on different topics, from art to math. Nibble has been featured as App of the Day in over 50 countries, including the US, the UK, and Canada.

Why this is exciting:

• An opportunity to join a key SEO unit and drive strategic decisions.
• A professional, supportive team environment where growth feels safe and natural.
• Direct impact on shaping and building a brand-new unit and its ways of working.
• High visibility of results — with plenty of room for both vertical and horizontal growth with strong performance.
• Significant space and resources for experimentation and bringing ideas to life.

What you’ll do:

• Develop and execute the organic growth (SEO) strategy to support the launch and growth of the Nibble app website in search.
• Run market, keyword, and competitor research; build and prioritize a keyword roadmap to attract the right audience.
• Collaborate closely with colleagues in growth marketing, content marketing, product teams, and others.
• Introduce and roll out new SEO tools and technologies to scale impact.
• Monitor performance, analyze results, and share clear insights and updates with the Organic Growth team and stakeholders.

You’ll be a great fit if you:

• 3+ years of hands-on SEO experience.
• A strong belief in SEO as a key growth channel and a clear understanding of how it drives sustainable business impact.
• Strong analytical skills and a data-driven mindset — comfortable working with metrics, forming hypotheses, and validating decisions with data.
• Experience working in a product environment and partnering with cross-functional teams.
• Communicate confidently in English (Upper-Intermediate+).
• Share our SELECT values and enjoy working as part of a collaborative, driven team.

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?
Send your CV!
 

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
 

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Anastasiia Zinchenko, Head of Creative Marketing at Headway Inc, we’re looking for an experienced Creative Marketing Specialist to join our team of superstars transforming the EdTech industry.
 

The product you will be working with:

Goodly is a fast-moving R&D project on a mission to help people live, work, and learn with more joy and clarity. We’re building a fresh experience that combines thoughtfully designed physical products and playful digital tools.

We're just getting started, and this is your chance to join us at the beginning — where ideas aren’t just welcome, they’re expected. We're looking for people who are brave enough to lead, bold enough to decide, and curious enough to invent what doesn't exist yet.

Why this is exciting:

• R&D Environment: be a pioneer — design new creative formats that shape the marketing strategy of a global product.
• Fast feedback loops: see the impact of your ideas within days of launch.
• Freedom to experiment: minimal bureaucracy — test bold ideas end to end.
• Full-funnel data access: understand exactly how your creative influences key business metrics.
• Global reach: work across the US, Europe, Latin America, and Asia.
• Supportive growth culture: a team built on mutual support, continuous learning, and shared wins.

What will you do:

• Generate creative hypotheses based on user research, market trends, and performance data.
• Develop concepts and scripts for video, static, and interactive creatives.
• Prepare clear briefs for designers, copywriters, and actors/UGC creators to execute efficiently.
• Analyze test results (A/B & experiments), extract insights, and iterate on the approach.
• Stay on top of trends across social platforms, the advertising industry, and broader culture.
• Participate in workshops and brainstorms with team leads and cross-functional partners.
• Document experiments (what worked/what didn’t).

What do you need to join us:

• 1+ year of experience in performance marketing (SMM, Content Producer, UGC Creator, Creative Marketing Specialist, Creative Producer).
• Solid grasp of performance marketing fundamentals and the role creative plays in driving results.
• Idea generation mindset: produce unconventional ideas and frame them as testable hypotheses.
• Structured, systematic work style with strong organization and follow-through.
• Analytical thinking: comfortable with marketing metrics, experimentation, and large data sets.
• Critical evaluation skills: assess concepts, identify potential, and improve them based on data.
• English level B1 or higher.
• Alignment with the values of our team (SELECT).

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
  Access to our corporate knowledge base and professional communities.
• Personal development plan.
  Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
  Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-long holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why we’re looking for a HR Specialist who will help Headway Inc teams thrive long-term through effective HR processes, talent development, and a healthy, human-oriented environment.

The product and team you will be working with:

You’ll work with the HR team in close partnership with People Operations — a team focused on enabling business goals through manager development, stronger cross-team collaboration, and building a mature people management system. We support stable performance, high engagement, and a strong employee experience.

Your mission:

To ensure long-term, successful collaboration between employees and Headway Inc by supporting effective HR processes, talent development, and a healthy, human-oriented work environment.

Why this is exciting:

• The business clearly understands and values the strategic importance of HR.
• Direct impact on business performance, team health, culture, and development.
• Freedom and responsibility — with ownership over meaningful initiatives.
• High level of engagement and genuine care within the team (People Operations in particular and Headway Inc overall).
• A wide range of tools and opportunities to use them (with budgets and full support to try new approaches).

• A people-oriented culture where relationships, clarity, and trust matter.

   

What will you do:

• Manage the full employee lifecycle within the Headway product team: onboarding → development → performance → offboarding.
• Build a healthy team environment, run 1:1s, and stay connected with teammates.
• Support performance cycles: work with low-performance cases, support PDP creation, and help teammates grow.
• Advise leaders on people-related topics and help managers work effectively with their teams.
• Work closely with the Middle Managers to strengthen team autonomy and development.
• Foster individual contributors growth, engagement, and effectiveness to drive sustainable team performance and business impact.

• Strengthen engagement and a culture of collaboration within the Headway Inc.

   

What do you need to join us:

• 3+ years of HR experience (product IT is a plus, but other backgrounds are also welcome).
• Hands-on experience across the full employee lifecycle.
• Experience supporting managers — and the ability to challenge them when needed.
• A structured, strategic approach to working with people and teams.
• A problem-solving mindset and ability to find simple, practical solutions.
• Ownership, attention to detail, and genuine care.
• English — Upper Intermediate.

• Alignment with the values of our team (SELECT).

   

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. 

   

Working schedule:

This is a full-time position based in Kyiv with a hybrid setup. We stay flexible, but for this role our focus is on working from the office most of the time — it helps to stay close to context, and many of the team members are based in Kyiv.

Are you interested?

Send your CV!

We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Sofiia Pylypiuk, Head of Product at Nibble by Headway Inc, we’re looking for a Product Manager to join our team of superstars transforming the EdTech industry.
 

What product will you be working on?

Nibble is an all-around knowledge app for adult learners. It offers short, interactive lessons on different topics, from art to math. Nibble has been featured as App of the Day in over 50 countries, including the US, the UK, and Canada.
 

About the Personalization Team:

The Personalization team ensures every learner receives a tailored experience that captivates, motivates, and meets their needs. We personalize content — from arts to mathematics, from lessons to games — and continuously test new interactive features to make learning even more engaging.
 

What’s So Great About This?

• Real product impact, real ownership. You’ll help shape Nibble’s direction end-to-end and make autonomous decisions that translate into visible wins for users and the business.
• Greenfield personalization with room to experiment. We’re just starting this track, so you’ll design and run ambitious experiments, validate bold hypotheses, and ship what proves value.
• Global scale and a rich content playground. Build experiences for an international audience on top of a large, diverse, high-quality content library.
• Work with top-tier specialists. Join a sharp, collaborative team of domain experts who move fast, share context generously, and care deeply about craft and measurable outcomes.

What wiil you do?

• Shape and execute the product vision for the Personalization team.
• Prioritize the team’s experiments that align with our business goals. Take responsibility for their execution and outcomes.
• Set up the team's processes, drive their improvement.
• Ensure smooth collaboration and a strong team culture.
• Analyze A/B test results, study user needs, and turn them into high-impact hypotheses.
• Collaborate with product teams and other stakeholders, ensuring effective, synchronized work to achieve goals.
• Act as an ambassador for innovative solutions.

What do you need to join us?

• 2+ years in Product Management.
• Ability to make product decisions based on user data.
• Understanding of the A/B testing process.
• Experience working with hypotheses.
• Experience with analytics (Amplitude, Tableau).
• Understanding of product metrics and ability to evaluate and interpret them.
• Ability to set up team processes (workflow setup, backlog prioritization, roadmap creation).
• Basic understanding of UI/UX design.
• Basic technical literacy.
• English — B2/C1.
• Alignment with the values of our team (SELECT).

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go n a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working Scedule:
This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
 

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Dmytro Frolov, Product Design Manager at Skillsta by Headway Inc, we’re looking for a Product Designer to join our team of superstars transforming the EdTech industry.
 

What product will you be working on?

Skillsta is an app that helps users worldwide improve their social skills through short interactive lessons based on real-life situations. The app ranked among the top 20 in the Education category on the US App Store.
 

Why this is exciting:

• A chance to contribute to the development of an EdTech app: work with the team to explore growth opportunities in a new product.
• The opportunity to see the impact of your work right away — your ideas and decisions won’t be shelved for later. You’ll be able to implement changes and observe their real-time effect.
• Your decisions will directly influence the product’s key metrics and user experience. This isn’t just a role “within the system” — you’ll be part of the change.
• We value the design process, user research, and follow a data-driven approach.
• You’ll become part of a team where freedom, ownership, and fast growth are the norm.
   

What will you do:

• Design solid, visually appealing, and user-friendly interfaces for our mobile app.
• Generate and validate product hypotheses.
• Iterate on designs based on A/B test results and user feedback.
• Conduct user research and leverage existing qualitative and quantitative data.
• Collaborate with the team to ensure smooth implementation of your designs.
• Work closely with UX writers, researchers, and designers from other Growth teams.
• Maintain and improve our design system.
   

What do you need to join us:

• 2+ years of experience as a Product Designer.
• Experience building mobile-first products.
• Great visual taste and strong UI skills: solid grasp of design patterns, composition, typography, and color.
• Ability to effectively present design decisions and accept feedback.
• English level of at least Upper-Intermediate.
• Alignment with the values of our team (SELECT).
   

Would be a big plus:

• Experience conducting or contributing to UX research.
• Experience with hypotheses and A/B testing.
   

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
  Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
  Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.
   

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.
 

Are you interested?

Send your CV!

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Kateryna Stuzhuk, Lead Product Analyst at Nibble by Headway Inc, we’re looking for a Product Analyst who will help the team build a learning experience that’s more relevant, engaging, and effective-driven by real data on user behavior and needs.
 

What product will you be working on?
Nibble is an all-around knowledge app for adult learners. It offers short, interactive lessons on different topics, from art to math. Nibble has been featured as App of the Day in over 50 countries, including the US, the UK, and Canada.
 

What’s So Great About This?

• This is a unique opportunity to shape the future of personalized learning for thousands of users worldwide.
• You'll work at the intersection of product, content, and technology — where real impact happens.
• It’s also a great chance to grow your analytical skills in a fast-paced product environment, surrounded by smart, driven teammates.

What wiil you do?

• Own the full A/B testing cycle: from idea generation and test setup to dashboard creation, analysis, and actionable insights for future iterations.
• Identify growth opportunities through data analysis
• Explore user behavior and interactions with content and new features.
• Collaborate with the team to generate and prioritize ideas
• Communicate results clearly and effectively.
• Contribute to team growth through knowledge sharing and proactive initiatives.
• Improve workflows by suggesting and implementing automation and optimization solutions.

What do you need to join us?

• 1+ years of experience as a Product, Data, or Marketing Analyst.
• Solid understanding of mathematics and statistics.
• Hands-on experience working with databases (SQL).
• Experience with A/B testing or a strong grasp of its core principles.
• Understanding of product metrics and how they’re connected.
• Experience with data visualization tools (e.g., Tableau, Looker, Power BI, etc.)
• Ability to express ideas clearly and get to the point.
• Proactive mindset and strong presentation skills.
   

Would be a plus:

• Amplitude, Python, R

What do we offer:

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Company doctor and massage in the office.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go n a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working Scedule:
This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!