Gravira Group

What you’ll do

• Keep operational trackers, reports, and roadmaps updated and accurate.
• Gather updates from multiple sources (Slack, Jira, Google Sheets) and ensure team alignment.
• Send deadline reminders and follow-ups to keep projects on track.
• Draft initial partner/vendor communications and handle routine correspondence.
• Collect team feedback, turn it into actionable points, and follow up on progress.
• Monitor task completion, maintain checklists, and escalate blockers with clear summaries.
• Collect data and inputs for incident documentation and draft incident reports.
• Maintain document databases (clients, providers, processes) in an up-to-date format.
• Oversee onboarding processes, prepare checklists, and support new hires.
• Keep internal knowledge bases (Confluence) organized and updated.
• (Nice to have) Spot trends and share insights to improve processes and efficiency.

Requirements

• 2+ years in operations, project coordination, or a similar role (preferably in iGaming or tech).
• Excellent organizational skills and attention to detail.
• Strong written and verbal communication skills.
• Experience with Jira, Confluence, Slack, Google Workspace.
• Ability to work under tight deadlines in a fast-paced environment.
• Proactive approach — anticipating issues before they arise.

Nice to have

• Familiarity with gambling/iGaming operations.
• Basic data analytics skills.

We offer

• Competitive compensation.
• Flexible remote work format.
• Opportunity to work in a dynamic and growing iGaming company.
• Direct impact on operational processes and efficiency.

*All submitted resumes undergo a thorough review. If we do not contact you within 5 business days after your application, it means that we are unable to proceed with your candidacy at this time. However, we appreciate your interest in our company and will keep your contact details on file for future opportunities.

🔥 About Us

We are Gravira, a fast-growing iGaming brand targeting Tier-1 markets with a strong focus on user engagement, loyalty, and long-term value. As we scale aggressively, we are looking for a hands-on, data-driven Senior CRM Manager to take full ownership of our retention ecosystem, gamification loops, and Smartico execution.

💡 What You’ll Do

As our Senior CRM lead, you’ll design, execute, and optimize the entire player journey — from first visit to VIP reactivation — using Smartico and custom segmentation. You’ll work cross-functionally with Product, Analytics, Tech, and Marketing to build high-performing lifecycle flows and directly impact our core KPIs.

🧠 Responsibilities:

Lifecycle & Flow Ownership

• Build complete CJM and player lifecycle funnels: from Visit → FTD → Retention → VIP → Churn & Winback
• Design and implement all lifecycle flows inside Smartico (email, SMS, push, in-app, chatbot, webhooks)
• Create FigJam-style block diagrams for every user segment and flow before execution

Retention & Gamification

• Own gamification mechanics: missions, tournaments, progression loops
• Build segmented offers & bonus-based engagement campaigns across player levels (New → Highroller → VIP)
• Optimize re-engagement and churn-prevention triggers

Data & KPI Management

• Own CRM metrics: Retention rate (D3/D7/D30), CRs, ARPU, Bonus Cost, Bonus ROI.
• Monitor performance by channel & adjust flows based on benchmarks and A/B testing
• Work with analysts to create dashboards and reports on all triggered journeys, cohorts, and bonus ROI

Bonus & Cost Control

• Collaborate with Product on bonus configuration and cost optimization
• Propose and track bonus strategies across all lifecycle stages (Welcome, Reload, Highroller, etc.)

Cross-functional Execution

• Align closely with Product, Traffic, Affiliate, and Design teams to sync campaign objectives and timing
• Communicate technical CRM requirements and logic with devs and platform owners
• Ensure Smartico flows are stable, scalable, and integrated with 3rd-party tools (e.g. Telegram, WhatsApp, etc)

Platform & Tooling

• Deep hands-on Smartico experience required (flows, filters, logic, event triggers, CRM campaigns)
• Experience with Customer.io, Sendgrid, and other ESPs is a plus

• Map CRM schema to Smartico user attributes and events

   

✅ Requirementsє:

• 3–5+ years of CRM experience in iGaming (casino focus preferred)
• Proven ownership of full retention funnels, lifecycle automation, and bonus strategy
• Solid Smartico implementation experience (must-have)
• Strong understanding of segmentation, CRM channels, reactivation, and VIP engagement
• Ability to create user flows in tools like FigJam, Miro, or Whimsical
• Data-driven mindset — you care about Retention Rate, ARPU, CR%, Churn, D3/D7, etc.
• Solid experience in bonus logic
• Experience working in high-performance cross-functional teams (Product, BI, Dev)
• English proficiency B2 level or higher

• Ability to adapt to fast-changing environments and implement best practices independently

   

🧩 Nice to Have:

• Previous experience in Tier-1 markets (Canada, Nordics, etc.)
• Experience with real-time segmentation and real-time communication triggers

• Familiarity with gamification tools and behavioral psychology in gamings

   

🚀 What You’ll Influence:

• Retention rate across all core lifecycle stages
• Smartico adoption and scale inside the product
• CRM flow efficiency and conversion to key actions (FTD, Deposit, VIP upgrade)
• Churn recovery and reactivation rates
• Bonus ROI and player LTV
  Ready to build Gravira’s Tier-1 engine?
  Please send your CV or LinkedIn profile, and we can discuss further.