GoodWill HR

PrimeFox is looking for an experienced Head of CRM Retention for a new iGaming project focused on the Argentine market.

The project is preparing for launch. The product is being built on the SoftSwiss platform and will include Casino, Sportsbook and Prediction Market.

We’re looking for a strong leader with hands-on SoftSwiss experience, deep expertise in the Argentine market, and a clear understanding of how to build an effective CRM / Retention system from scratch.

Key Responsibilities

• Develop and execute the CRM / Retention strategy for Argentina.
• Build the CRM / Retention function from the ground up.
• Set up segmentation, trigger-based scenarios and automated communications.
• Design mechanics for retention, reactivation and growth of repeat deposits.
• Manage CRM campaigns, bonus offers and personalization.
• Develop Loyalty, VIP and Gamification mechanics.
• Analyze D7/D30 Retention, Repeat Deposit Rate, Reactivation, Churn, NGR and LTV.
• Optimize CRM activities based on analytics and A/B testing.
• Collaborate with Product, Affiliate, BI, Risk and Customer Support teams.
• Define KPIs, development plans and performance forecasts.
• Help build the CRM team as the project grows.

Requirements

• Proven CRM / Retention experience in iGaming in the Argentine market.
• Mandatory hands-on experience with SoftSwiss.
• Deep understanding of CRM analytics and iGaming economics.
• Experience with segmentation, automation, triggers and the player lifecycle.
• Successful track record of improving Retention, Reactivation, Repeat Deposits or NGR.
• Understanding of bonus economics and CRM campaign performance evaluation.
• Ability to independently set up the CRM / Retention function at the launch stage.
• Readiness to make decisions and take ownership of results.

Nice to Have

• Experience launching CRM / Retention from scratch.
• CRM team management.
• Casino and Sportsbook expertise.
• Experience implementing Gamification, Loyalty and VIP programs.
• Experience integrating CRM tools with SoftSwiss.

What We Offer

• The chance to launch a new iGaming brand in Argentina.
• The opportunity to build the CRM / Retention function and influence product strategy.
• Direct communication with project leadership.
• The opportunity to shape processes and grow the team.
• Competitive fixed compensation plus a performance bonus.
• Individually negotiated terms for strong candidates.

Important: we only consider candidates with real SoftSwiss and Argentina experience.

If you know how to build CRM / Retention systems, think in terms of analytics and financial results, and are ready to grow a new product from scratch, we’d love to hear from you.

Head of CRM & Retention | iGaming | LATAM (Brazil, Argentina, Colombia, Peru)

What if you could build an entire CRM function exactly the way you believe it should be done, rather than just manage one?

We are launching a new iGaming product in Brazil, Argentina, Colombia and Peru, and we are looking for a Head of CRM & Retention to join at the most exciting stage: when you can shape the product, make key decisions and build the system from the ground up.

This role is not about maintaining what already works. It is about building CRM & Retention according to your own vision, testing your hypotheses and seeing the direct impact of your decisions on real business results.

About the project
We are a startup within a well-established iGaming holding. We have our own platform, the resources to launch, strong in-house expertise and ambitious plans for LATAM. Above all, we keep bureaucracy to a minimum, make decisions quickly and give you real influence over what you create.

What you will own

• Building the CRM & Retention function from scratch, from strategy to first results
• Developing a CRM strategy for four LATAM markets
• Contributing to the development of CRM functionality on our proprietary platform
• Launching segmentation, triggers and automated flows: onboarding, deposits, retention, churn prevention and reactivation
• Designing bonus mechanics, loyalty programs, VIP and gamification
• Creating the promo calendar and communication strategy
• Analytics, A/B testing and driving Retention, LTV and NGR
• Building your own team as the project scales

What we are looking for

• Hands-on experience in CRM / Retention in iGaming or online casino
• Understanding of the LATAM market and practical experience with at least one of our GEOs
• Experience launching CRM from scratch or taking part in a new product launch
• Ability not only to build strategy but also to set up segments, triggers and CRM flows yourself
• Strong command of analytics, bonus economics and player behavior
• Fluent English
• Spanish or Portuguese is a strong advantage

Why this role

• Freedom to build: no need to adapt to someone else’s CRM strategy; you create your own.
• Early-stage product: you join before launch and help shape the product’s foundation.
• Direct impact: you work directly with the CEO, Product Lead and holding leadership.
• Fast decisions: fewer approvals, more action, experiments and results.
• LATAM focus: four high-potential markets from day one, with room to scale your solutions.
• Competitive compensation: discussed individually, based on your experience and expertise.
• Your team: the opportunity to build and grow the function your way.

Who we are really looking for
Not just a Head of CRM with an impressive CV, but someone who enjoys building, experimenting, taking ownership and seeing the results of their own decisions. If you have long wanted to build CRM & Retention your way instead of working within ready-made processes, this may be exactly the project for you.

PrimeFox, a recruitment agency, is looking for a Senior Payment Manager for our client, a large international iGaming holding growing projects across Latin America.

We are looking for a strong specialist with deep expertise in LATAM payment infrastructure. You should have experience working with local and international payment providers and understand how iGaming payments work.

The role focuses on developing and optimizing payment solutions across LATAM markets:

• raising deposit conversion;
• keeping withdrawals stable;
• making sure the payment infrastructure runs efficiently.

Key responsibilities

• Manage payment processes across LATAM markets.
• Source and onboard PSPs and local payment providers, and develop relationships with them.
• Optimize deposit and withdrawal flows.
• Analyze approval rate, conversion rate, decline rate, payout success and transaction costs.
• Develop payment methods tailored to local markets.
• Monitor payment routes, limits and backup solutions to keep them stable.
• Work closely with Product, Finance, Risk, Compliance and technical teams.
• Take part in launching new GEOs and scaling the payment infrastructure.

What we expect

• Experience as a Payment Manager or Senior Payment Manager in iGaming.
• Strong hands-on expertise in LATAM payment solutions.
• Knowledge of local payment methods, especially in Brazil, Mexico, Argentina, Colombia and Peru.
• Experience working with PSPs, banks, aggregators and local payment partners.
• Understanding of payment routing, cascading, backup routes and conversion optimization.
• Knowledge of KYC, AML, antifraud, chargebacks and payment risks.
• Ability to analyze payment metrics and make data-driven decisions.
• Independence, structure, ownership and strong communication skills.

Nice to have

• Active contacts with PSPs and payment providers in LATAM.
• Experience setting up payment infrastructure for new iGaming projects.
• Experience covering several GEOs at once.
• Experience with integrations and technical work with providers.

If you have strong LATAM payments expertise and know how to keep payment processes stable, converting and efficient, we would be glad to hear from you.

PrimeFox is running a confidential executive search for a Head of Acquisition to join a new iGaming product launching in LATAM.

About the project
The product is built for the main LATAM markets, with Mexico and Brazil as priorities. It runs on its own in-house platform, which gives the team full control over product development, fast delivery and the user experience. It is an ambitious startup inside a stable holding, with the resources, expertise and support needed for an international launch. You will join at the start and help shape the key decisions.

Responsibilities

• Own all player acquisition for the brand.
• Affiliate marketing: strategy, partner network, commercial models, traffic quality and volume.
• Media buying: oversee traffic buying, teams, channels and performance.
• Spend model: plan and control ad budgets, costs and payback.
• Acquisition strategy: scale player acquisition and hit KPIs.
• Analytics: FTD, CPA, CAC, ROI, NGR, LTV and other acquisition metrics.

Requirements

• Strong hands-on experience in iGaming acquisition.
• Experience managing both affiliate and media buying.
• Deep understanding of spend models and acquisition economics.
• Proven experience with LATAM markets, especially Mexico and Brazil.
• Understanding of regulated and unregulated markets.
• Track record of managing budgets, scaling traffic and delivering financial results.
• Management maturity, independence and ownership of results.
• Spotless professional reputation.
• English as your working language. Russian is needed for internal team communication.
• Based outside Russia and Ukraine.

Nice to have

• Spanish.
• A strong professional network in LATAM.
• Experience across several acquisition channels.

What we offer

• Join a new LATAM iGaming product from the very start.
• Real influence on key product and commercial decisions.
• The resources and support of a stable holding.
• Competitive compensation, discussed individually.

PrimeFox is looking for a strong Head of Affiliate for a new iGaming project focused on the Argentine market.

The project is preparing for launch. The product covers Casino, Sportsbook and Prediction Market on the SoftSwiss platform. The core infrastructure is already in place, including payment solutions and a local support team.

We are looking for a leader with deep expertise in Argentina, an established affiliate network and a proven record of scaling affiliate traffic.

Key responsibilities

• Develop and execute the affiliate strategy for the Argentine market.
• Build and grow the affiliate acquisition channel from scratch.
• Onboard strong affiliate partners and develop relationships with them.
• Negotiate and agree commercial models: CPA, RevShare, Hybrid.
• Manage traffic volume, quality and acquisition economics.
• Analyze FTD, CPA, NGR, ROI, retention and other performance metrics.
• Work closely with CRM, Product, BI and Finance.
• Set KPIs, forecasts and scaling plans.
• Own the agreed business targets.

What we expect

• Proven iGaming affiliate marketing experience in the Argentine market.
• Your own active network of affiliate partners for this GEO.
• Strong cases of attracting large volumes of high-quality traffic.
• Deep understanding of the Argentine Casino and/or Sportsbook market.
• Strong analytical skills and a solid grasp of iGaming unit economics.
• Experience building or scaling an affiliate department.
• Ability to make decisions independently and take ownership of results.

Nice to have: experience with SoftSwiss, launching iGaming brands from scratch, and expertise in both Casino and Sportsbook.

What we offer

• A role in launching an ambitious new iGaming project in Argentina.
• The opportunity to shape the affiliate strategy and influence commercial results.
• Direct work with the project’s C-level.
• Competitive compensation: fixed salary + performance bonus.
• Individual terms for candidates with exceptional expertise.

Important: we only consider candidates with real hands-on experience in the Argentine market.

If you have a strong partner network, proven results and the drive to build a new iGaming brand from the ground up, we would be glad to hear from you.

We are launching a new iGaming product for key LATAM markets: Argentina, Brazil, Colombia, and Peru.

The project is built on a proprietary platform that gives the team the flexibility to develop the product, implement solutions quickly, and maintain full control over the user experience. It is an ambitious startup within a well-established holding company, with the resources, expertise, and support required for an international launch.

We are looking for a Head of Affiliate to join the project at an early stage, build the affiliate function from scratch, and drive the launch of high-quality traffic across LATAM markets.

Responsibilities

• Build the Affiliate function from scratch
• Develop the affiliate strategy for four LATAM markets
• Attract and develop partners, including webmasters, media buying teams, agencies, SEO projects, streamers, and influencers
• Personally manage negotiations with key partners and launch the first traffic sources
• Define commercial cooperation models, including CPA, RevShare, and Hybrid
• Create attractive offers tailored to each GEO
• Define requirements for affiliate tracking, reporting, attribution, and the affiliate portal
• Monitor traffic quality, FTD conversion, repeat deposits, retention, NGR, and ROI
• Manage the affiliate budget and evaluate the profitability of each partner
• Work closely with Product, CRM, Analytics, and Payments to improve conversion and the quality of acquired players
• Build processes to control fraud, bonus abuse, and incentivized traffic
• Build the team and scale the affiliate program as the project grows

What we are looking for

• Experience in Affiliate Marketing within iGaming and online casino
• Experience as a Head of Affiliate, Affiliate Lead, or Senior Affiliate Manager
• Proven experience launching or scaling an affiliate function
• Experience working with LATAM markets
• An active partner network in Argentina, Brazil, Colombia, or Peru
• The ability to personally attract partners, negotiate commercial terms, and launch traffic
• Strong understanding of CPA, RevShare, and Hybrid models
• The ability to assess traffic quality, unit economics, and partner profitability
• Experience with affiliate tracking, attribution, and anti-fraud tools
• Fluent English
• Spanish or Portuguese would be an advantage

What we offer

• The opportunity to build the Affiliate function of a new product from scratch
• A real influence on the affiliate strategy, commercial terms, and market development
• Decision-making authority and the resources required to launch high-quality traffic
• Direct collaboration with the CEO, Product Lead, and holding company management
• The opportunity to build your own partner portfolio and create your own team
• Fast offer approvals and the ability to test new traffic sources quickly
• An international launch across four LATAM markets
• The dynamics of a startup backed by a well-established holding company
• The opportunity to grow with the product and expand your scope of responsibility
• Compensation aligned with your experience and the scope of the role

If you know how to attract high-quality iGaming traffic across LATAM and would like to build a strong Affiliate function from scratch, send us your CV and a brief description of a relevant case, including the GEOs, traffic sources, your personal area of responsibility, and the results achieved. We would be delighted to welcome you to our team!

🔥 Product Manager / Product Lead | iGaming | Turkey Market

We are looking for a strong Product Manager / Product Lead with deep hands-on expertise in the Turkish iGaming market

The key requirement is real knowledge of Turkey: player behavior, local market specifics, product mechanics, competitors, payment landscape, retention and monetization approaches

What we are looking for:

• Proven product experience in iGaming
• Deep practical expertise in the Turkish market
• Strong understanding of Turkish players, their behavior and preferences
• Experience working with casino / betting products and improving key product metrics
• Understanding of acquisition, activation, retention, monetization and player lifecycle
• Experience with product analytics, hypotheses, A/B testing and data-driven decision making
• Ability to analyze competitors and translate market insights into product improvements
• Strong ownership and ability to work cross-functionally with Marketing, CRM, Analytics, Design and Tech teams
• English at a working level

We are especially interested in candidates who can demonstrate specific Turkey-related cases, product decisions and measurable results

📩 Interested? Send your CV and a short description of your experience with the Turkish iGaming market

We are building a new iGaming project for Canada, Australia and New Zealand and are looking for a Director of Growth to lead player traffic acquisition and drive sustainable growth across these markets.

This is a hands-on leadership role for someone who can build an effective acquisition strategy, identify the right traffic sources and turn them into scalable growth channels.

What you’ll do:
• Develop and lead the player acquisition strategy for Canada, Australia and New Zealand.
• Build and scale traffic sources across affiliate partnerships, paid media, SEO and other relevant channels.
• Identify, test and grow new traffic opportunities, managing budgets and performance against business targets.
• Build relationships with affiliates, media buyers, SEO partners and other traffic providers.
• Negotiate and manage CPA, Revenue Share and hybrid deals.
• Track the full acquisition funnel, from traffic quality and conversion to player value and retention.
• Work closely with product, marketing and analytics teams to improve the player journey and acquisition performance.
• Use data and market insights to guide investment, optimize channel mix and support business growth.

What we’re looking for:
• Proven experience in growth, player acquisition or performance marketing within iGaming.
• A track record of building and scaling traffic acquisition channels.
• Strong knowledge of affiliate marketing and other performance-based traffic sources.
• Experience working with CPA, Revenue Share and hybrid commercial models.
• A data-driven approach to budgets, channel performance and optimization.
• Strong knowledge of Canada, Australia and New Zealand, or other Tier 1 markets.
• The ability to take ownership, move quickly and build in a developing project environment.

If you have successfully grown player acquisition in iGaming and want to shape the growth strategy for a new project, we’d be glad to meet you.

We are looking for an experienced Senior Sales Manager to join an international iGaming game provider, part of a large gambling holding.

The company develops and delivers online casino games and is looking for a strong sales professional who can build long-term relationships with operators, aggregators, platforms, and other partners across the iGaming market.

Responsibilities

• Drive B2B sales of iGaming products and game content.
• Acquire new clients and develop relationships with online casinos, operators, aggregators, and gaming platforms.
• Manage the full sales cycle: prospecting, outreach, negotiations, presentations, contract discussions, and closing.
• Build and maintain a strong pipeline of potential partners.
• Develop long-term relationships with key decision-makers in the iGaming industry.
• Present the company's games, products, commercial models, and partnership opportunities.
• Negotiate commercial terms and identify the most suitable cooperation model for each partner.
• Represent the company at iGaming conferences, exhibitions, and industry events.
• Monitor the market, competitors, and new business opportunities.
• Work closely with Account Management, Product, Marketing, and other internal teams.

Requirements

• 3+ years of B2B sales experience in iGaming / online gambling.
• Proven experience working with casino operators, game providers, aggregators, platforms, or similar iGaming companies.
• Strong understanding of the online casino ecosystem and game provider business model.
• Existing network of relevant iGaming contacts will be a strong advantage.
• Proven track record in business development, negotiations, and closing B2B deals.
• Ability to independently manage the full sales cycle.
• Strong communication, presentation, and negotiation skills.
• English: Upper-Intermediate / Advanced level or higher, with confidence in negotiations and business communication.
• Result-oriented, proactive, and comfortable working with ambitious sales targets.

Will be a plus

• Experience selling casino games or gaming content directly to operators and aggregators.
• Experience working with international markets.
• Active professional network within the iGaming industry.
• Experience attending and networking at major iGaming events and conferences.

What we offer

• Opportunity to join a growing international game provider within an established gambling holding.
• Strong product and game portfolio.
• International iGaming market and direct access to industry partners.
• Competitive compensation with a performance-based bonus structure.
• High level of autonomy and direct impact on business growth.
• Professional development within the global iGaming industry.

We are an established international iGaming project backed by a major holding company with many years of expertise in online gambling. Our product is successfully operating across Australia, New Zealand, and Canada and is currently entering an active growth stage.

We are inviting a VIP Manager to join our team and take responsibility for personalized VIP player management, building long-term relationships, and maintaining a high standard of service.

Responsibilities

• Provide personalized support to existing and potential VIP players
• Build long-term relationships and develop an individual approach to each player
• Independently maintain natural and engaging communication in English
• Analyze deposits, withdrawals, gaming activity, and player preferences
• Monitor behavioral changes and respond promptly to declining activity
• Manage VIP retention and reactivation
• Select and coordinate personalized bonuses and privileges within the approved bonus policy
• Handle complex VIP requests in cooperation with Support, Payments, and other internal teams
• Record communication history, agreements, player preferences, and results in the CRM system

Requirements

• Previous experience as a VIP Manager or VIP Account Manager in iGaming
• Hands-on experience managing VIP players in an online casino
• English proficiency at C1 level is preferred, particularly in writing
• Ability to compose messages independently, adapt the communication style, and maintain a natural dialogue without translation tools
• Understanding of bonus mechanics, wagering requirements, deposits, withdrawals, and player activity
• Knowledge of key VIP metrics, including GGR, NGR, LTV, and Retention
• Experience working with CRM systems, Back Office tools, and analytical reports
• Ability to work independently, take initiative, find an individual approach, and handle non-standard situations professionally
• Understanding of Responsible Gambling principles and communication restrictions

Experience working with English-speaking players, particularly from Australia, New Zealand, or Canada, will be an advantage.

What We Offer

• An opportunity to join an established and successfully growing international product
• Key markets: Australia, New Zealand, and Canada
• The opportunity to influence the development of the VIP function
• Professional growth opportunities as the team expands
• Direct collaboration with strong Product, CRM, Support, and Payments teams
• Fully remote work
• A preliminary 5/2 schedule from 10:00 to 19:00 GMT+3
• Flexibility to adjust the schedule based on player activity
• Compensation based on the candidate’s experience and expertise

If you know how to build trusted relationships with VIP players, understand their needs, and communicate confidently in English, send us your CV. We would be happy to meet you!

VIP Manager / VIP Account Manager | iGaming
 

Build trusted relationships through attentive service, relevant communication and a strong understanding of each player.

The role combines personalised service, retention and coordination with internal teams.

You will need to understand player needs, follow through on requests and make commercially sound decisions within approved policies and responsible gaming boundaries.

What you will do:
• Manage an assigned portfolio of VIP players.
• Build consistent, personalised communication through approved channels.
• Understand player preferences, activity patterns and service expectations.
• Identify changes in engagement and take appropriate retention or reactivation actions.
• Prepare individual offers within approved limits and policies.
• Coordinate payment, account and technical requests with the relevant teams.
• Keep accurate CRM records and follow up on outstanding issues.
• Analyse portfolio activity, retention and the effectiveness of personal offers.
• Escalate service, payment and account issues promptly.
• Follow KYC, AML, privacy and responsible gaming procedures.
• Recognise situations where player protection must take priority over commercial activity.

What we are looking for:
• Experience in VIP management or high-value player account management within iGaming.
• Strong written and spoken English for direct player communication.
• Ability to build relationships while maintaining professional boundaries.
• Confidence handling sensitive requests and difficult conversations.
• Understanding of retention, personal offers and bonus efficiency.
• Accuracy when working with CRM records and confidential information.
• Experience with Canada, Australia or New Zealand will be particularly relevant.

What makes this role interesting:
• Personal ownership of player relationships.
• A combination of service, retention and commercial analysis.
• Exposure to three English-speaking markets.
• Work where consistency, judgement and follow-through make a visible difference.

To apply, send your CV and briefly describe your experience managing VIP players, including the markets and your personal responsibilities.

Head of Affiliate | iGaming | LATAM

Build an affiliate channel around valuable partnerships, quality traffic and sustainable growth.

We are looking for a Head of Affiliate to lead partner acquisition and development across LATAM. The role requires a strong commercial mindset, an understanding of affiliate economics and the ability to turn relationships into consistent business results.

You will work across the full partnership cycle: market mapping, outreach, negotiations, launch, optimisation and long-term development.

What you will do:
• Develop an affiliate growth strategy for priority LATAM markets.
• Identify and attract relevant affiliates, publishers and media buying teams.
• Negotiate CPA, RevShare and Hybrid agreements based on traffic quality and unit economics.
• Build a structured partner pipeline and prioritise commercial opportunities.
• Coordinate partner onboarding, tracking setup and campaign launches.
• Analyse partner performance beyond registrations and first deposits.
• Monitor player quality, retention, revenue contribution and payback.
• Identify underperforming sources and agree on optimisation plans.
• Work with analytics, product, finance and risk teams on tracking, reconciliation and traffic quality.
• Establish clear workflows, reporting and performance standards for the affiliate function.

What we are looking for:
• Experience in affiliate marketing within online casino or sportsbook.
• Practical experience acquiring and developing partners in LATAM.
• Experience leading an affiliate function, team or market direction.
• Strong negotiation skills and understanding of CPA, RevShare and Hybrid models.
• Ability to assess partner performance using commercial and player-quality metrics.
• Understanding of tracking, attribution and common traffic-quality issues.
• Evidence of partnerships you personally sourced, launched or scaled.
• Willingness to stay involved in negotiations and key partner relationships.

What makes this role interesting:
• Responsibility for both partner development and channel performance.
• A regional focus with room for a market-specific approach.
• Commercial decisions supported by player-quality and revenue data.
• The opportunity to build repeatable processes around a relationship-driven channel.

To apply, share your CV and a brief example of a LATAM partnership you personally developed, including your role and the business outcome.

Head of CRM & Retention | iGaming | LATAM

Turn player insights into a retention strategy that delivers measurable business growth.

We are looking for a Head of CRM & Retention to lead the player lifecycle across LATAM markets. This role combines strategic ownership with hands-on execution: understanding player behaviour, identifying opportunities and turning them into relevant communication, stronger engagement and sustainable revenue.

Your scope will cover activation, repeat deposits, retention and reactivation, with a clear focus on the commercial impact of CRM activities.

What you will do:
• Develop and execute a CRM and retention strategy tailored to individual LATAM markets.
• Build lifecycle journeys from registration and first deposit through repeat activity and reactivation.
• Segment players by behaviour, value, lifecycle stage and engagement.
• Develop trigger-based and promotional campaigns across relevant CRM channels.
• Own the promotional calendar and evaluate bonus efficiency.
• Define reporting for retention, churn, repeat deposits, LTV and campaign performance.
• Run experiments using clear hypotheses, control groups and measurable success criteria.
• Work with product, analytics, acquisition and customer-facing teams to improve the player experience.
• Set priorities and quality standards for CRM execution.
• Ensure communication respects player preferences and responsible gaming requirements.

What we are looking for:
• Experience owning CRM or retention activities in an online casino or sportsbook.
• Practical experience with LATAM audiences and the ability to explain how your approach differed between markets.
• Experience leading a CRM function, team or substantial cross-functional initiatives.
• Strong understanding of lifecycle marketing, segmentation, automation and bonus mechanics.
• Ability to connect campaign performance with player value and business outcomes.
• Confidence working with CRM platforms, dashboards and analytical teams.
• A hands-on approach to testing, troubleshooting and improving campaigns.

What makes this role interesting:
• Ownership across the full player lifecycle.
• A combination of strategic decisions and practical execution.
• The opportunity to shape CRM priorities around evidence and commercial impact.
• A regional focus that requires meaningful localisation rather than direct translation.

To apply, share your CV and one example of a retention initiative you personally led: the market, the challenge, your actions and the result.

Head of Retention | iGaming

We’re looking for a Head of Retention to lead CRM and player retention for our iGaming project in the gambling industry. You’ll join the same project as our Affiliate and Business Development teams and work across the areas that shape the player journey and support business growth.

This is a leadership role with real ownership of the retention function. You’ll set the direction for how players are segmented, engaged and reactivated, lead the team responsible for delivering that strategy, and use campaign results to decide what to improve next. You’ll work closely with Product, VIP, BI, Marketing, Affiliate and Business Development colleagues to create relevant player experiences and make retention activity more effective.

Your responsibilities

• Develop and own the player retention and CRM strategy
• Lead the player lifecycle approach, from onboarding and engagement to loyalty, churn prevention and reactivation
• Build and improve player segments, communication journeys and campaign logic
• Oversee automated campaigns across email, SMS, push, in-app and other available channels
• Plan and optimize retention campaigns, promotions and loyalty initiatives
• Use player and campaign data to identify opportunities and improve results
• Set up A/B tests, evaluate outcomes and apply learnings to future campaigns
• Monitor key metrics such as retention, reactivation, repeat deposits, LTV, NGR and bonus costs
• Prepare performance reports and translate findings into clear recommendations
• Lead, coach and develop the retention/CRM team
• Coordinate retention initiatives with Product, VIP, BI, Marketing, Affiliate and Business Development teams

What we’re looking for

• At least 3 years of CRM or player retention experience in iGaming or online casino
• Experience developing and implementing a player retention strategy
• Previous experience leading or developing a CRM/retention team
• Strong understanding of player lifecycle, segmentation, churn prevention and reactivation
• Hands-on experience with CRM platforms and marketing automation
• Experience managing multi-channel campaigns and automated player journeys
• Confident use of analytics, reporting and A/B testing to improve campaign performance
• Ability to connect player engagement metrics with business outcomes
• Strong communication and collaboration skills
• Experience with GR8 Tech or a similar iGaming CRM platform is an advantage

Work format

• Full-time
• Remote, open to candidates worldwide
• English: B2
• Russian: C2

We're building a new iGaming brand focused on the LATAM market with strong financial backing, experienced industry leadership, and ambitious growth plans.

This is a unique opportunity to join at an early stage and take ownership of one of the company's key business directions. We're looking for a business-minded leader who can combine strategic thinking with hands-on execution and build a high-performing operation from the ground up.

Responsibilities

• Define and execute the business strategy for the LATAM region.
• Take full ownership of business growth, operational performance, and market expansion.
• Build, lead, and scale cross-functional teams across multiple business areas.
• Drive commercial performance and achieve ambitious revenue targets.
• Oversee Affiliate, CRM, Product, Marketing, Operations, VIP, Payments, and Customer Support in collaboration with department heads.
• Analyze key business metrics including FTD, Deposits, GGR, NGR, Retention, ROI, CPA, LTV, and profitability.
• Develop partnerships with key affiliates, service providers, and strategic partners across LATAM.
• Identify new growth opportunities and optimize business performance through data-driven decision-making.
• Collaborate closely with founders and executive leadership on long-term strategy and company development.
• Build scalable processes and maintain high operational standards as the business grows.

Requirements

• 5+ years of experience in the iGaming industry.
• Proven experience in senior leadership positions such as COO, General Manager, Country Manager, Head of Operations, Head of Growth, or similar.
• Strong understanding of the LATAM online casino market.
• Experience launching or scaling casino operations in LATAM.
• Deep knowledge of Affiliate Marketing, CRM, Product, VIP, Retention, and commercial operations.
• Strong analytical mindset with experience managing business performance through KPIs.
• Experience building and leading international teams.
• Excellent communication and leadership skills.
• Fluent English.
• Spanish or Portuguese would be a strong advantage.

Nice to Have

• Experience launching new casino brands from scratch.
• Existing network of partners within the LATAM iGaming market.
• Experience managing multi-million marketing budgets.
• Strong understanding of licensing, compliance, and payment solutions for LATAM.

We Offer

• Opportunity to become one of the key decision-makers in a fast-growing international company.
• High level of autonomy with real influence on business strategy.
• Remote-first environment with flexible working hours.
• Competitive fixed salary with an attractive performance-based bonus.
• Long-term career growth within an expanding international business.
• The opportunity to build and scale a business almost as your own.