Fidel Partners

We are a professional SEO company working with international clients in highly competitive iGaming and casino niches.
Our team of specialists creates and scales SEO strategies for project portfolios where results and a systematic approach truly matter.
We continuously improve our processes, implement cutting-edge optimization methods, and are looking for a Head of SEO who will help us scale the direction and build teams for effective project growth.
 

Key Responsibilities

• Develop and implement SEO strategies for project portfolios and international brands
• Build, manage, and scale teams of SEO specialists, team leads, and experts of various profiles
• Optimize internal processes to scale the SEO direction and increase overall efficiency
• Work with highly competitive geographies, continuously improving approaches and adapting to search engine algorithm updates
• Collaborate with all key departments of the company to ensure effective traffic monetization
   

Requirements

• 5+ years of hands-on experience in SEO
• 2+ years of experience managing SEO teams or SEO directions
• Experience working with large-scale SEO projects and multi-brand structures
• Strong technical SEO expertise (indexing, redirects, canonicals, server responses)
• Practical understanding of Google Core Updates, E-E-A-T, and anti-spam filters
• Experience setting tasks for developers and controlling their execution
• Understanding of a performance-driven approach to SEO and traffic monetization
• Experience in iGaming, casino, affiliate, or other highly competitive niches will be a strong advantage
• Strong analytical and strategic mindset combined with a realistic assessment of team resources and capabilities
   

What We Offer

• A key role in developing the SEO direction of an international holding
• High level of autonomy in strategic decision-making and the opportunity to implement your own ideas
• Long-term cooperation with a stable and fast-growing company
• Direct support from company owners and a senior team with deep SEO expertise
• Flexible cooperation format (in-house or contract), modern tools, and all necessary resources to execute ambitious plans
  
  📩 Ready to build a high-impact affiliate program from the ground up? Send us your CV — let’s talk!

We are looking for a Drop Hunter / PBN Specialist who will be responsible for finding, evaluating, and acquiring high-quality expired and auction domains for SEO projects.

This role is ideal for someone who understands domain research beyond basic metrics and can independently assess domain quality, identify risks, and discover opportunities that can significantly impact SEO performance.

You will work closely with the SEO team, helping scale projects through high-quality domains used for PBNs, satellites, redirects, and other SEO initiatives.

WHAT YOU WILL DO

• Search for expired and auction domains for SEO purposes

• Analyze backlink profiles, anchor texts, domain history, redirects, and spam indicators

• Evaluate domains using Ahrefs, Majestic, SpamZilla, Wayback Machine, GSC, and other tools

• Identify domains suitable for PBNs, satellites, redirects, and SEO projects

• Purchase domains through auctions, registrars, and backorder services

• Monitor domain quality and identify potential SEO risks

• Detect footprints and ensure safe scaling of domain networks

• Collaborate closely with SEO specialists and link-building teams

• Assist in expanding and maintaining PBN infrastructure

• Research new acquisition opportunities and market trends

• Automate repetitive tasks and improve research workflows where possible

WHAT WE ARE LOOKING FOR

• 3+ year of experience in Drop Hunting, Domain Research, or PBN-related SEO activities

• Experience working with expired domains, auctions, and backorder platforms

• Strong understanding of backlink profile analysis and domain quality assessment

• Experience using Ahrefs, Majestic, SpamZilla, Wayback Machine, and similar tools

• Understanding of SEO metrics and risk factors when evaluating domains

• Basic knowledge of HTML and CSS

• Experience working with WordPress

• Ability to work independently and take ownership of results

• Strong analytical thinking and attention to detail

• Proactive and results-oriented mindset

NICE TO HAVE

• Experience in iGaming, Betting, or Gambling niches

• Experience working with Tier-1 markets

• Hands-on experience building and managing PBN networks

• Experience managing large-scale domain portfolios

• Knowledge of automation tools, scripts, or AI-assisted workflows

• Basic knowledge of Python or other automation solutions

• Understanding of advanced SEO and link-building strategies

WHY JOIN US

• Work alongside an experienced iGaming SEO team

• Access to proprietary automation tools and internal processes

• Opportunity to work with Tier-1 markets and highly competitive niches

• Real impact on project growth and SEO performance

• Fast professional development and learning opportunities

• Ability to influence processes and propose new ideas

• Minimal bureaucracy and micromanagement

• Flexible remote work environment

• Performance-based bonus system with direct connection to business results

• Clear growth opportunities as the SEO department expands

We are hiring for a fast-growing iGaming company focused on launching and scaling products in Tier-1 markets.

The company operates across multiple verticals, combining Product, CRM, Marketing, Analytics, and Operations teams to deliver high-quality gaming experiences and sustainable business growth.

We are looking for a proactive and analytical Product Operations Manager who will ensure smooth product operations, monitor business performance, and drive continuous improvements across the product ecosystem.

ABOUT THE ROLE

You will be responsible for maintaining product stability, monitoring key performance metrics, coordinating cross-functional initiatives, and ensuring operational excellence across the business.

This is a role that combines Product Operations, Product Management, Analytics, Process Management, and Stakeholder Coordination responsibilities.

You will work closely with Product, Tech, CRM, Marketing, Support, and external partners while playing an important role in launching and scaling a new Tier-1 market project.

WHAT YOU WILL DO

• Monitor product and operational KPIs and ensure stable day-to-day operations
• Analyze product performance, user behavior, and business metrics
• Identify operational issues, bottlenecks, and opportunities for growth
• Investigate and resolve product-related incidents and operational challenges
• Coordinate communication between Product, Tech, CRM, Marketing, Support, and external partners
• Manage operational processes, workflows, and improvement initiatives
• Work closely with third-party providers, vendors, and technical partners
• Support product launches, releases, and new feature rollouts
• Improve transparency, reporting, and cross-functional collaboration
• Contribute to the launch and growth of a new Tier-1 market project

WHAT WE ARE LOOKING FOR

• 2+ years of experience in Product Operations, Product Management, Operations, or a similar role within iGaming
• Hands-on experience with Online Casino and/or Sportsbook products
• Strong understanding of product and operational KPIs
• Experience working with data and making data-driven decisions
• Experience managing operational processes, incidents, and product changes
• Experience coordinating multiple stakeholders and departments
• Understanding of the iGaming ecosystem, including payments, CRM, marketing, and affiliate operations
• Experience working with external providers and technical partners
• Strong analytical and problem-solving skills
• Excellent communication and organizational abilities
• English level Upper-Intermediate (B2) or higher

WILL BE A PLUS

• Experience launching products in Tier-1 markets
• Experience working with major iGaming platforms and providers
• Knowledge of CRM systems, bonus mechanics, and player lifecycle management
• Experience with BI tools, reporting systems, and product analytics
• Understanding of affiliate marketing, tracking, attribution, and CPA models
• Experience working with APIs and third-party integrations
• Familiarity with Jira, Confluence, and project management tools

WHY JOIN

• Opportunity to launch and scale a new Tier-1 market project
• Direct impact on product performance and business growth
• High level of ownership and autonomy
• Fast-paced and international environment
• Close collaboration with experienced Product and Operations teams
• Opportunity to influence processes and operational excellence across the company
• Competitive compensation based on experience
• Long-term growth opportunities within the business

We are currently looking for a Middle+ / Senior Data Engineer to join our Analytics Department and contribute to the development of the company’s analytical platform.

The main focus of the role is developing and optimizing our ClickHouse-based Data Warehouse, designing reliable ETL/ELT processes, and improving the overall data architecture.

Your main goal: build and maintain a scalable, reliable, and high-performance data infrastructure that supports the company’s analytics and business needs.

What experience is important to us:

• At least 3 years of experience in Data Engineering, Analytics Engineering, DWH development, or a similar role.
• Expert-level ClickHouse: DWH schema design, engines, partitioning, indexing, Materialized Views, optimization of complex JOINs and aggregations, system log analysis.
• Advanced SQL skills.
• Strong Python skills for pipeline development and automation.
• Hands-on experience with Apache Airflow, including DAG development, maintenance, and monitoring.
• Experience with REST APIs, Webhooks, and S3-compatible storage (MinIO / AWS S3).
• Confident knowledge of Linux, Git/GitHub, and Docker.
• Experience with Prometheus & Grafana.
• English at B1–B2 level.
• Strong systems thinking, independence, and ownership.

Will be a plus:

• Experience in iGaming, FinTech, or E-commerce.
• Experience designing and building a DWH from scratch.
• Experience with high-load ClickHouse environments.
• Basic understanding of Apache Kafka.

What you will do:

• Develop and maintain the company’s ClickHouse-based DWH, including architecture, data layers, and data marts.
• Design and optimize storage schemas and high-load analytical processes.
• Develop and maintain ETL/ELT pipelines in Apache Airflow and ensure their reliability.
• Optimize resource-intensive processes and analytical queries.
• Build and maintain integrations with internal and external data sources.
• Work closely with business, analytics, and engineering teams to formalize requirements and implement solutions.
• Handle ad hoc data requests and research datasets.
• Improve data engineering standards, maintain technical documentation, and reduce technical debt.

The position is full-time and fully remote. Due to security requirements, daily work is performed within a protected environment via remote desktop (WDS/RDS).

Interested?

If you have strong expertise in ClickHouse, SQL, Python, and Airflow, enjoy solving complex data infrastructure challenges, and want to influence how a growing analytical platform is built and scaled — we’d love to talk.

Apply for the role or reach out directly to learn more about the team, infrastructure, and challenges.

We are hiring for a fast-growing online casino product focused on the Mexican market.

The company is scaling its operations and strengthening the entire player experience — from 24/7 Customer Support to personalized VIP management. This is a dynamic environment with a high level of ownership and the opportunity to directly influence key processes, retention, and revenue.

We are looking for an experienced Head of VIP & Support to take ownership of both VIP and Customer Support functions.

You will lead a team of 8–12 people, growing to around 20, and manage the entire post-registration player journey — from the first Support interaction to long-term VIP management.

The role reports directly to the CEO.
 

What You’ll Do

• Lead and develop VIP and Customer Support teams
• Own VIP segmentation, portfolios, bonus policy, retention, and reactivation
• Manage key VIP metrics: NGR, LTV, churn, and bonus cost
• Oversee 24/7 Support operations, shifts, SLA, CSAT, and service quality
• Build an effective Support → VIP handover process
• Handle critical VIP, payment, KYC, and player escalation cases
• Own QA, onboarding, and communication standards
• Hire and scale the team as the business grows
• Collaborate with Product, Payments, CRM, and Compliance teams

What We’re Looking For

• 2+ years of experience in iGaming
• 1.5+ years leading a VIP, Retention, or Customer Support team
• Strong understanding of both VIP and Support operations
• Understanding of NGR, GGR, LTV, bonus cost, retention, and reactivation
• Experience with 24/7 Support, shift planning, and SLA
• Knowledge of KYC/AML and payment processes
• Experience with CRM and performance reporting
• English C1
• Spanish B1+ will be a plus
• Mexico/LATAM iGaming experience will be a strong advantage

What We Offer

+ Fully remote
+ Working hours: 10:00–19:00 Kyiv time, 5/2
+ Competitive compensation based on experience
+ Growing team: 8–12 → ~20 people
+ Direct reporting to the CEO
+ High level of ownership and influence on VIP & Support operations

Interested? 

Send your CV or message me directly — I’ll be happy to share more details about the project.

ABOUT THE COMPANY

We are an iGaming company with over 4 years of experience and a team of 1500+ specialists. Our portfolio includes 30+ successful projects operating across Tier 1–3 markets.
As we continue scaling and launching new products, we are looking for a strong, strategically-minded Head of Partner Network who will take full ownership of the affiliate direction for the group's key brands.

ABOUT THE ROLE
Senior strategic leadership role. You will build the partner network from the ground up, design the organizational model, own the P&L of the affiliate direction, and drive sustainable traffic growth for the group's brands. Not an operational affiliate manager position - an architect and owner role for the entire direction.

WHAT YOU WILL DO

• Building the Partner Network: org model and roles, positioning and go-to-market strategy, 12-month roadmap, onboarding/quality control/payouts/anti-fraud processes.
• Growing the Partner Network: attracting and developing webmasters/partners, long-term relationships, incentive mechanics.
• Traffic & Performance: planning traffic volumes and distribution across brands, quality control, financial planning and margin management, KPI ownership.
• Team Management: hiring affiliate managers/bizdev/support, performance-driven culture, developing the management structure.

WHAT WE ARE LOOKING FOR

• 5+ years in iGaming/gambling/betting marketing;
• 3+ years in a leadership role (CMO/Head of Affiliate);
• Proven experience managing both acquisition and brand marketing;
• Deep understanding of FTD%, ARPU, LTV, ROI;
• Hands-on experience with Paid Social, Google, SEO/ASO, Influencers, Affiliates; strong partner management and deal optimization;
• Confident managing $500K+ budgets, scaling to 10K+ FTDs;
• Strong analytical mindset, BI tools, media planning;
• Understanding of unit economics, CJM, funnel optimization;
• Knowledge of compliance in regulated/emerging markets.

WHY JOIN US

• Competitive salary pegged to USD
• Performance-based bonus system
• Fully remote work environment
• Flexible working hours
• Paid vacation and sick leave
• Opportunities for professional growth and career development
• Work on competitive international markets and challenging SEO projects
• Direct impact on business results and strategic initiatives
• Fast decision-making processes and minimal bureaucracy
• Supportive team with strong SEO expertise and knowledge sharing culture.

📍 Remote | iGaming Brand | South Africa & African Markets

ABOUT THE ROLE

We are looking for a Middle Affiliate Manager with hands-on experience in the iGaming industry.

You will be responsible for managing existing affiliate partnerships, recruiting new partners, negotiating commercial terms, and analyzing traffic quality and profitability. The main focus will be South Africa; however, experience with other African GEOs, including Kenya, Nigeria, Uganda, and Tanzania, will also be highly relevant.

This role is a strong fit for an autonomous, results-oriented professional who can manage multiple priorities, meet deadlines, and work effectively without constant supervision.

WHAT YOU WILL DO

• Manage an assigned portfolio of affiliate partners and build strong, long-term relationships.
• Identify, recruit, onboard, and activate new affiliate partners.
• Search for new traffic sources and propose new acquisition opportunities.
• Lead commercial negotiations and agree on partnership terms across different payment models.
• Work with SEO, paid social, influencer, content, and other traffic sources.
• Issue and manage tracking links through the affiliate platform.
• Monitor affiliate performance and analyze traffic quality, FTD volumes, and profitability.
• Evaluate the ROI and payback of acquired traffic and make data-driven optimization decisions.
• Prepare briefs for promotional materials, banners, bonuses, and promo codes.
• Coordinate tracking and technical integrations, including GTM and pixel implementation.
• Collaborate with Product, Design, Technical, and Finance teams.
• Verify affiliate payments and coordinate payouts with the Finance team.
• Monitor market activity and identify new opportunities to grow the affiliate channel.

KEY GOALS DURING THE PROBATION PERIOD

• Build a strong understanding of the product, target market, affiliate platform, and current partner portfolio.
• Establish effective communication with existing affiliate partners.
• Identify and onboard new partners capable of generating relevant traffic.
• Generate qualified FTDs while maintaining the required traffic profitability.
• Assess which traffic sources should be scaled, optimized, or discontinued.
• Introduce new partnership ideas and traffic acquisition opportunities based on previous experience.
• Demonstrate the ability to work autonomously, manage multiple priorities, and take ownership of results.

Final numerical KPIs will be defined based on the current acquisition volumes and will primarily focus on FTD generation and traffic profitability.

WHAT WE ARE LOOKING FOR

• At least one year of experience as an Affiliate Manager in the iGaming industry.
• Hands-on experience with affiliate management platforms such as Affilka, NetRefer, B2B platforms, or custom-built solutions.
• Experience issuing tracking links and analyzing partner-level traffic performance.
• Experience with the South African market is highly preferred.
• Experience with other African markets, such as Kenya, Nigeria, Uganda, or Tanzania, will also be considered.
• Experience working with licensed or regulated gambling products would be a strong advantage.
• Understanding of SEO, paid social, content, influencer, and other affiliate traffic sources.
• Experience with different commercial models, including flat fees, listings, CPA/CPI, Revenue Share, Hybrid, and spend-based agreements.
• Strong knowledge of key iGaming metrics and how they are calculated, including FTD, GGR, NGR, Hold, ROI, and traffic payback.
• Proven experience managing meaningful FTD volumes and a portfolio of active partners.
• Ability to evaluate traffic quality and profitability rather than focusing only on acquisition volumes.
• Upper-Intermediate or higher level of English, as both the team and many partners communicate in English.
• Strong negotiation, communication, and relationship-management skills.
• Ability to work effectively in a fast-paced, multitasking environment.
• High level of autonomy, accountability, and ownership.
• Ability to travel internationally and attend iGaming conferences in Europe.

WHY JOIN US

• Fully remote position.
• Performance-based bonus focused on traffic profitability after the probation period.
• Opportunity to manage significant affiliate traffic volumes and budgets.
• Freedom to test new traffic sources and propose your own acquisition ideas.
• Regular participation in international iGaming conferences.
• Trust-based culture with minimal micromanagement.
• High level of autonomy and direct influence on the growth of the affiliate channel.

We are a global content platform for webtoons and comics. We’re looking for a Media Buyer who doesn't just "push buttons" but actively drives product growth through paid channels.
 

Core Responsibilities:

• Meta Ads: Full cycle management (launch, optimization, scaling).
• Testing: Launching new channels (TikTok, Snapchat) and continuous A/B testing of creatives.
• Data-Driven Approach: Tracking CAC, ROAS, and LTV. We focus on results, not just the process.
• Creative Collaboration: Working with the content team to produce high-performing visuals.
   

Our Ideal Candidate:

• 2–4 years of experience in Performance Marketing/User Acquisition.
• Deep understanding of Meta Ads algorithms.
• Ability to work with analytics and make data-driven decisions.
• English: Intermediate+ or higher.
   

Why Join Us?

• The Product: An exciting niche (comics/webtoons), global market, and zero boredom.
• Compensation: Competitive salary (fixed base + performance-based bonuses).
• Freedom: No micromanagement, flexible schedule (remote/hybrid).
• Growth: Opportunity to lead the UA department as we scale.
   

Ready to build a global product with us? Send your CV!

ABOUT THE COMPANY
 

We are a fast-growing iGaming company operating across Tier-1 and Tier-2 markets. Our SEO department is one of the key drivers of user acquisition, focused on building scalable organic growth through technical excellence, high-quality content, strategic link building, and innovative SEO approaches.

As we continue expanding our portfolio, we are looking for an experienced SEO Specialist who can take ownership of multiple projects, identify growth opportunities, and contribute directly to the long-term success of our brands.
 

ABOUT THE ROLE
 

We are looking for an SEO Specialist with hands-on experience in highly competitive niches such as betting, gambling, casino, or other gray-hat industries.

You will be responsible for developing and executing SEO strategies across multiple websites targeting Tier-1 and Tier-2 GEOs. This role combines Technical SEO, Content SEO, Link Building, competitor analysis, and performance optimization.

You will work closely with developer, content team, and link builders while having the opportunity to test new hypotheses, influence SEO strategy, and drive measurable business results.
 

GOALS FOR THE PROBATION PERIOD (FIRST 90 DAYS)
 

• Complete a full SEO audit of assigned projects and identify key growth opportunities;
• Analyze competitors and prepare actionable SEO recommendations;
• Build and implement SEO roadmaps for target GEOs;
• Improve technical SEO health and content performance across managed websites;
• Launch and optimize link-building activities aligned with project goals;
• Successfully contribute to website launches, audits, and content optimization initiatives.
   

WHAT YOU WILL DO
 

SEO Strategy & Analysis

• Develop and execute SEO strategies for websites targeting Tier-1 and Tier-2 markets;
• Conduct comprehensive competitor research and identify growth opportunities;
• Monitor rankings, traffic trends, and algorithm updates, adapting strategies when necessary;
• Analyze SEO performance and provide data-driven recommendations.
   

Technical SEO

• Launch and audit websites from an SEO perspective;
• Prepare technical requirements and tasks for developers;
• Conduct technical SEO audits and ensure timely implementation of recommendations;
• Identify and resolve crawling, indexing, rendering, and site performance issues.
   

Content SEO

• Perform keyword research and build semantic cores;
• Cluster keywords and define content structures;
• Analyze competitor content strategies;
• Prepare detailed content briefs for copywriters;
• Utilize AI-assisted content generation when appropriate;
• Review, edit, and quality-control published content.
   

Off-Page SEO & Link Building

• Audit backlink profiles of owned and competitor websites;
• Develop anchor strategies and link acquisition plans;
• Collaborate with outreach and link-building teams;
• Monitor backlink quality and identify new growth opportunities.
   

Domain & PBN Operations

• Evaluate expired and drop domains sourced by link builders;
• Participate in PBN launches and maintenance activities;
• Assess backlink quality, domain authority, and potential SEO value of acquired domains.
   

Experimentation & Optimization

• Test SEO hypotheses through A/B testing and controlled experiments;
• Analyze test results and scale successful initiatives;
• Track key SEO and business KPIs, including traffic, rankings, conversions, and revenue impact.
   

WHAT WE ARE LOOKING FOR

• 2+ years of hands-on SEO experience;
• Proven experience in betting, gambling, casino, or other highly competitive gray-hat niches;
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices;
• Experience conducting competitor analysis and building SEO strategies based on data insights;
• Deep expertise in Technical SEO, Content Strategy, and Link Building;
• Proficiency with industry-standard tools including Ahrefs, SEMrush, Google Search Console, GA4, Screaming Frog, and similar platforms;
• Basic knowledge of HTML and CSS;
• Experience working with WordPress websites;
• Understanding of expired/drop domains and backlink profile evaluation;
• Experience collaborating with developers, copywriters, and outreach teams;
• Strong analytical mindset and problem-solving skills;
• Self-driven, organized, and eager to learn and experiment.
   

NICE TO HAVE

• Experience working with Tier-1 iGaming affiliate projects;
• Experience with PBN management and deployment;
• Familiarity with AI-powered SEO workflows and content automation;
• Knowledge of CRO (Conversion Rate Optimization);
• Experience with Python, SQL, or SEO automation tools;
• Understanding of large-scale affiliate SEO operations.
   

WHY JOIN US

• Competitive salary pegged to USD;
• Performance-based bonus system;
• Fully remote work environment;
• Flexible working hours;
• Paid vacation and sick leave;
• Opportunities for professional growth and career development;
• Work on competitive international markets and challenging SEO projects;
• Direct impact on business results and strategic initiatives;
• Fast decision-making processes and minimal bureaucracy;
• Supportive team with strong SEO expertise and knowledge sharing culture.
   

ADDITIONAL INFORMATION

If you feel that you may be missing some experience or skills listed above, we still encourage you to apply. We value potential, curiosity, and willingness to learn, and we will be happy to discuss your background during our conversation.

ABOUT THE COMPANY

We are a fast-growing international iGaming company operating in the South African market. Following a successful launch phase, the business is now entering a new stage of growth and scaling.

Our product portfolio includes both mass-market and premium betting brands, with a strong focus on customer acquisition, retention, and customer lifetime value. We are building a high-performance team that combines operational excellence, entrepreneurial mindset, and deep market expertise.
 

As part of our next growth stage, we are looking for an experienced Head of Retention with potential to grow as CMO, to take full ownership of CRM and customer lifecycle strategy, helping us maximize player engagement, retention, and long-term revenue.
 

ABOUT THE ROLE

We are looking for a Head of Retention (CRM) to own and scale our entire retention function.

This is a highly strategic yet hands-on leadership role responsible for building a world-class CRM organization across multiple betting brands. You will define the retention strategy, optimize the customer lifecycle, lead CRM operations, and drive measurable improvements across engagement, reactivation, loyalty, and customer lifetime value.

You will work closely with the CEO, Product, Affiliate, Marketing, CRM teams to ensure every customer interaction is personalized, automated, data-driven, and commercially effective.

This role is ideal for someone who has built or significantly scaled CRM and retention functions within an iGaming or Betting business.
 

GOALS FOR THE FIRST 90 DAYS

• Conduct a full audit of current marketing operations, team structure, channels, and performance

• Ensure continuity of ongoing marketing initiatives while identifying improvement opportunities

• Evaluate existing marketing processes and implement quick wins

• Assess team capabilities and identify hiring needs

• Build a roadmap for marketing optimization and future scaling

• Establish clear KPIs and reporting frameworks across all marketing functions

• Develop a strategic growth plan aligned with business objectives
 

WHAT YOU WILL DO

• Own and execute the overall marketing strategy across all acquisition and retention channels

• Lead CRM, Affiliate Marketing, Organic Marketing, Social Media, Digital Marketing, and Brand Marketing initiatives

• Build, manage, mentor, and scale the marketing team

• Develop marketing processes, reporting structures, and operational frameworks

• Analyze channel performance and allocate budgets based on ROI and business impact

• Identify growth opportunities and launch new acquisition initiatives

• Improve customer acquisition, retention, and lifetime value metrics

• Work closely with Product, Operations, and Executive teams to support business growth

• Drive marketing innovation, testing, experimentation, and optimization

• Ensure compliance with local regulatory and licensing requirements

• Provide regular reporting, insights, and recommendations to senior leadership

• Act as a key stakeholder in strategic business decisions

WHAT WE ARE LOOKING FOR

• 5+ years of experience in iGaming, Betting (CRM/Retention experience will be a plus)
• 3+ years in a leadership position managing multiple marketing functions
• Strong understanding of player lifecycle management and behavioral segmentation.
• Experience managing multi-channel CRM communications (Email, SMS, Push, WhatsApp, In-App).
• Proven experience designing automated customer journeys and lifecycle campaigns.
• Strong knowledge of loyalty programs, bonus mechanics, VIP lifecycle, and player engagement strategies.
• Deep understanding of retention KPIs, customer analytics, cohort analysis, and LTV optimization.
• Experience working with CRM and marketing automation platforms.
• Strong analytical mindset with the ability to translate data into commercial decisions.
• Experience collaborating with BI, Product, and Commercial teams.
• Comfortable working in fast-paced startup or scale-up environments.
• Strong leadership, communication, and stakeholder management skills.
• B2+ English.
   

NICE TO HAVE

• Experience in the South African betting market.
• Experience with licensed sportsbook and casino operators.
• Experience building CRM teams from scratch.
• Experience launching or scaling CRM operations across multiple brands.
• Experience with predictive analytics, personalization, AI-driven CRM, or recommendation engines.
• Experience working with VIP programs and high-value player retention.
   

WHY JOIN US

• Own the entire Retention and CRM function for a fast-growing betting business.
• Direct collaboration with founders and executive leadership.
• High level of ownership and decision-making authority.
• Opportunity to build your own CRM strategy, team, and processes.
• Fully remote work environment.
• Fast-growing company with ambitious expansion plans.
• Competitive compensation package.
• Performance-based bonus opportunities.
• Dynamic startup culture with significant growth potential.
• Make a measurable impact on customer growth, engagement, and revenue.

We are an established iGaming company with 4+ years of experience and a team of 1600+ specialists, managing 10+ large-scale projects across Tier 1–3 markets.

As part of our strategic growth, we are partnering with a professional SEO company operating in highly competitive iGaming and casino niches. Their team builds and scales SEO strategies where results and a systematic approach truly matter.

We are supporting them in the search for a strong Senior SEO who will scale the direction, build high-performing teams, and drive sustainable project growth.

Requirements

• Expert-level expertise in working with expired/drop domains: full command of all types of drop-domain strategies, ability to select the optimal setup for a specific domain and objective, and accurately forecast outcomes.
• Development of proprietary domain screening and evaluation systems: formalized criteria, weighted scoring models, automated or semi-automated validation workflows.
• Deep expertise in backlink profile analysis: ability to identify complex manipulations (multi-layered schemes, artificial growth patterns, “washed” domains), and assess the long-term sustainability of domain authority.
• Proven experience in building and scaling PBN networks (full-cycle management).
• Strategic thinking: ability to build long-term strategies tailored to specific markets, account for regulatory risks, and adapt quickly to algorithm updates.
• Expert-level semantic analysis: deep understanding of SERP dynamics across keyword clusters, ability to identify undervalued clusters with low competition and high growth potential.
• Technical SEO expertise at the architectural level: designing drop-site structures, managing crawl budget across large-scale networks, working with log files, and rendering optimization.
• Infrastructure management: design and administration of server infrastructure for drop networks (VPS, dedicated servers, IP rotation, CDN, Cloudflare), large-scale DNS management.
• Hands-on experience with process automation: Python (parsing, domain data processing, monitoring), integration of Ahrefs / Majestic / GSC APIs into proprietary dashboards.
• Strong understanding of gray-hat markets at an expert level, including SERP behavior, scheme sustainability, and regulatory risks.
• Experience managing SEO teams: KPI setup, onboarding, and performance evaluation.
• Analytical and ROI-driven mindset: evaluating profitability of each domain and building P&L models.
• Leadership skills: ability to assign tasks, make final strategic decisions, and take ownership of the overall direction and results.
  
  Nice to Have
• Participation in the development of internal tools or scalable processes: SOPs, screening checklists, domain evaluation frameworks that can be rolled out across the team.
• Experience working with domain brokers and handling direct off-auction deals.
  
  Key Responsibilities
• Develop and oversee the overall strategy: define target markets, domain types, priority usage models, and department KPIs.
• Design and scale the entire drop-domain operation: from search criteria to performance monitoring, including process standardization, automation, and knowledge transfer to Middle and Junior specialists.
• Make final decisions on domain acquisitions: evaluate lots, participate in auctions for key domains, and negotiate with brokers.
• Develop and continuously improve domain screening and scoring systems, adapting criteria to algorithm updates and market conditions.
• Make architectural infrastructure decisions: design server structures, manage hosting networks, and minimize network-level footprints.
• Develop and test new drop-domain usage strategies; document results and scale successful approaches.
• Conduct strategic analytics: forecast the performance and ROI of new investments.
• Collaborate with Team Leads and management: provide regular reporting, participate in strategic sessions, and justify investment decisions.
• Lead and manage the team: delegate tasks, ensure quality control, mentor Middle and Junior specialists, and onboard new hires.
• Monitor Google algorithm updates, industry trends, and competitor activity, adapting the strategy in real time.

📍 Remote | Middle / Senior Affiliate Manager | Canada (Tier-1)

Affiliate Manager

📍 Remote | New iGaming Brand (Tier-1 Markets)


ABOUT THE COMPANY
Our partners are launching a new iGaming brand backed by an experienced investment holding with multiple online gaming projects. The company is currently building its first product from scratch and plans to expand with additional brands in the future.
The product is being launched on the SoftSwiss platform, with initial focus on Tier-1 markets, primarily the Netherlands. The project is currently in the setup phase, with launch planned for the coming months.


ABOUT THE ROLE
We are looking for an Affiliate Manager who will take ownership of affiliate acquisition and traffic growth for Tier-1 GEOs. This person will become one of the first key members of the team and will play a critical role in building the affiliate direction from the ground up.
You will be responsible not only for partner management but also for traffic quality analysis, performance monitoring, payout validation, and scaling profitable partnerships.
This is a hands-on role for someone who understands affiliate marketing beyond relationship management and can independently analyze data, make decisions, and drive business results.


GOALS DURING THE PROBATION PERIOD (FIRST 90 DAYS)
• Onboard the first affiliate partners for NL market
• Launch initial traffic streams and campaigns
• Conduct traffic quality assessments and performance analysis
• Achieve agreed KPIs for FTD volume and traffic quality
• Identify high-performing and underperforming traffic sources
• Establish payout validation and reconciliation processes
• Scale profitable partnerships and stop ineffective traffic channels


WHAT YOU WILL DO
• Attract and onboard affiliate partners for Tier-1 GEOs (NL, FR)
• Build and expand the affiliate network from scratch
• Develop and maintain long-term relationships with partners
• Analyze traffic quality and performance metrics (FTD, CPA, ROI, LTV, retention)
• Identify low-quality, fraudulent, or unprofitable traffic sources
• Quickly react to traffic quality issues and stop ineffective campaigns
• Scale successful traffic sources and partnership opportunities
• Conduct traffic reconciliations and partner settlements
• Validate traffic quality before approving payouts
• Review payout requests and ensure reporting accuracy
• Work closely with analytics, CRM, and product teams
• Interpret performance data independently and make business decisions
• Test new traffic sources, affiliates, and cooperation models
• Optimize commercial terms with partners
• Share insights and recommendations to improve traffic quality and acquisition performance


WHAT WE ARE LOOKING FOR
• 3+ years of experience in Affiliate Management within iGaming / Online Casino
• Proven experience working with SEO traffic - must have!
• Existing network of affiliate partners is a strong advantage
• Strong understanding of CPA, FTD, ROI, LTV, NGR, and traffic quality metrics
• Experience analyzing affiliate traffic and identifying quality issues
• Hands-on experience with affiliate programs, tracking platforms, and reporting systems
• Ability to work independently and take ownership of results
• Strong analytical and critical-thinking skills
• Excellent communication and negotiation abilities
• English level: Upper-Intermediate or higher


NICE TO HAVE
• Experience launching or scaling new iGaming brands
• Experience working with SoftSwiss products and ecosystem
• Experience attending industry conferences and building partnerships offline
• Understanding of multiple acquisition channels including PPC, Facebook, CRM, and media buying traffic


WHY JOIN US
• Opportunity to join a new iGaming brand at launch stage
• Direct influence on affiliate strategy and traffic acquisition processes
• Strong backing from an experienced investment holding
• Ability to build the affiliate direction from scratch
• Career growth opportunities as the team expands
• Exposure to Tier-1 markets and large-scale affiliate operations
• Flexible remote work environment
• Fast decision-making and minimal bureaucracy