Fidel Partners

We are looking for a Head of Partner Network to build and lead the affiliate direction across several iGaming brands.

This role comes with full ownership of the function: from defining the partner network model and commercial strategy to building the team, processes, and partner base. You will be responsible for traffic growth, partner performance, P&L, and the overall efficiency of the channel.

A major part of the role will be developing a strong network of webmasters and affiliate partners, creating competitive commercial conditions, and deciding how traffic should be distributed and scaled across different brands and markets.

What Will You Do:

• Build the Partner Network from scratch: define its structure, positioning, commercial model, processes, and 12-month development roadmap.
• Develop and grow a strong base of webmasters and affiliate partners, including direct acquisition, negotiations, retention, and partner development.
• Own partner commercial terms and incentive models, continuously improving deals based on traffic quality and profitability.
• Plan and manage traffic volumes across the group's brands and markets, identifying where and how traffic can be scaled.
• Own the financial performance of the direction, including budgets, margins, forecasts, KPIs, and P&L.
• Set up clear onboarding, tracking, quality control, payouts, and anti-fraud processes.
• Build and manage the Partner Network team, including Affiliate Managers, Business Development, and support functions.
• Create reporting and performance standards that give clear visibility into partner, GEO, brand, and channel profitability.

What We are Looking For:

• 5+ years of experience in iGaming / gambling / betting marketing.
• 3+ years in a senior leadership role such as Head of Affiliates, Head of Acquisition, CMO, or similar.
• Strong experience building and scaling affiliate/partner acquisition.
• Solid understanding of acquisition economics and key metrics: FTD, CPA, ARPU, LTV, ROI, conversion and retention.
• Experience working with significant marketing budgets and high traffic volumes; experience scaling to 10K+ FTDs is a strong advantage.
• Strong understanding of different acquisition channels, including Affiliates, Paid Social, Google, SEO/ASO, and Influencers.
• Strong commercial and negotiation skills with experience structuring and optimizing partner deals.
• Comfortable working with BI/reporting tools, forecasting, media planning, and performance analysis.
• Good understanding of unit economics, funnels, CJM, and traffic monetization.
• Fluent in Ukrainian\Russian, B2+ English

We are a growing iGaming provider developing slots and instant-win games with bold visuals, distinctive characters and carefully designed mechanics.

We are looking for a hands-on marketing leader to take ownership of the entire marketing function: strategy, team, budget and execution. You will strengthen our presence among operators and industry partners while building recognition and demand for our games among players.

Reporting to the CEO and board, you will work closely with the commercial and product teams to connect marketing investment with measurable business results.

What you will do:

Marketing strategy and team management

• Translate business priorities into a marketing roadmap, budgets and measurable KPIs.
• Manage the marketing team, agencies and freelancers, setting clear responsibilities and quality standards.
• Stay directly involved in campaign development, creative briefs, launches and execution.

Brand and product marketing

• Develop the company’s positioning, tone of voice and creative identity across channels.
• Own go-to-market plans for new games, including launch campaigns, promotional assets and partner communications.
• Turn game mechanics, characters and player insights into compelling campaigns for operators and players.

B2B marketing and partnerships

• Lead PR, industry media, LinkedIn, Telegram and broader industry communications.
• Support the commercial team with partner presentations, sales materials and marketing campaigns.
• Develop joint initiatives with operators and aggregators to increase game visibility, adoption and performance.

Player-facing marketing

• Lead streamer and creator collaborations, content campaigns and community development.
• Build campaigns that encourage players to discover, try and return to our games through partner platforms.
• Test unconventional creative concepts and scale those that deliver results.

Exhibitions and industry events

• Own the full event cycle: objectives, booth concept, contractors, budget, team preparation and on-site execution.
• Develop activations, merchandise and partner events that reflect the brand.
• Participate in partner meetings and evaluate commercial outcomes with the sales team.

Analytics and commercial impact

• Track marketing contribution to qualified opportunities, partner activation, player engagement and revenue.
• Work with product and commercial teams to assess acquisition, repeat play and retention.

• Evaluate campaign effectiveness, optimise spending and report results to the CEO and board.

   

What we are looking for:

• Experience leading a marketing function in iGaming, preferably within a game provider. Strong casino operator backgrounds are also welcome.
• Proven ownership of a marketing team and budget across multiple disciplines.
• Practical experience in both B2B and player-facing marketing.
• Strong understanding of industry PR, media, Telegram and operator partnerships.
• Experience working with streamers, creators, content and communities.
• Experience managing exhibitions and industry events from concept through execution and follow-up.
• Demonstrable launches and campaigns, with clear explanations of your personal contribution, budget and results.
• Ability to connect marketing decisions with P&L, acquisition, retention and commercial performance.
• A hands-on approach, strong attention to detail and ownership of delivery.
• Ukrainian or Russian, plus English sufficient for international communication, negotiations and presentations.

We are looking for a CRM Manager to join a B2C online casino project and take a hands-on role in adapting the existing CRM setup for a new Tier 1 market.

The product is already live and has previously operated in Scandinavian markets. We are now preparing it for a new GEO, so the main focus of the role will be to adapt existing CRM processes, player journeys, segmentation and communication strategy to the new market.

This is a fully remote position.

What you will do:

• Adapt the existing CRM and retention setup for a new Tier 1 GEO.
• Work hands-on with Customer.io: set up and manage campaigns, segments, triggers and automated player journeys.
• Build and optimize player lifecycle communications across Email, Push, SMS and In-app channels.
• Create player segments based on lifecycle stage, behaviour, activity and value.
• Develop retention and reactivation campaigns for different player groups.
• Work with bonuses, promotions and CRM offers.
• Analyze player behaviour and campaign performance to identify opportunities for improving retention and engagement.
• Work with key CRM and retention metrics, including retention, redeposit frequency and LTV.
• Run A/B tests and continuously optimize campaigns, offers, segments and communication logic.
• Define what content and offers should be communicated to different player segments.

• Work closely with Retention, Product, VIP/Support and other teams to prepare the product for the new market launch.

   

What we're looking for:

• 4+ years of experience as a CRM Manager in iGaming / online casino.
• Hands-on experience working with Tier 1 markets in iGaming.
• Strong practical experience with Customer.io is required.
• Experience using AI tools such as ChatGPT or Claude for CRM content and workflow support.
• Experience with email deliverability and domain warming.
• Experience building and managing CRM campaigns independently.
• Strong understanding of player segmentation, lifecycle communication, retention and reactivation.
• Experience with Email, Push, SMS and In-app communication.
• Understanding of casino bonuses, promotions and player behaviour.
• Ability and willingness to work hands-on — this is not a coordination-only role.
• Ability to work with an existing product, understand the current CRM setup and adapt it to the specifics of a new GEO.
• Native Russian or Ukrainian.

• English — B1 or higher.

   

Nice to have

• Experience with Figma.
• Basic SQL knowledge.
• Sportsbook CRM experience in addition to casino.

We are an established iGaming company with 4+ years of experience and a team of 1600+ specialists, managing 10+ large-scale projects across Tier 1–3 markets.

As part of our strategic growth, we are partnering with a professional SEO company operating in highly competitive iGaming and casino niches. Their team builds and scales SEO strategies where results and a systematic approach truly matter.

We are supporting them in the search for a strong Senior SEO who will scale the direction, build high-performing teams, and drive sustainable project growth.

Requirements

• Expert-level expertise in working with expired/drop domains: full command of all types of drop-domain strategies, ability to select the optimal setup for a specific domain and objective, and accurately forecast outcomes.
• Development of proprietary domain screening and evaluation systems: formalized criteria, weighted scoring models, automated or semi-automated validation workflows.
• Deep expertise in backlink profile analysis: ability to identify complex manipulations (multi-layered schemes, artificial growth patterns, “washed” domains), and assess the long-term sustainability of domain authority.
• Proven experience in building and scaling PBN networks (full-cycle management).
• Strategic thinking: ability to build long-term strategies tailored to specific markets, account for regulatory risks, and adapt quickly to algorithm updates.
• Expert-level semantic analysis: deep understanding of SERP dynamics across keyword clusters, ability to identify undervalued clusters with low competition and high growth potential.
• Technical SEO expertise at the architectural level: designing drop-site structures, managing crawl budget across large-scale networks, working with log files, and rendering optimization.
• Infrastructure management: design and administration of server infrastructure for drop networks (VPS, dedicated servers, IP rotation, CDN, Cloudflare), large-scale DNS management.
• Hands-on experience with process automation: Python (parsing, domain data processing, monitoring), integration of Ahrefs / Majestic / GSC APIs into proprietary dashboards.
• Strong understanding of gray-hat markets at an expert level, including SERP behavior, scheme sustainability, and regulatory risks.
• Experience managing SEO teams: KPI setup, onboarding, and performance evaluation.
• Analytical and ROI-driven mindset: evaluating profitability of each domain and building P&L models.
• Leadership skills: ability to assign tasks, make final strategic decisions, and take ownership of the overall direction and results.
  
  Nice to Have
• Participation in the development of internal tools or scalable processes: SOPs, screening checklists, domain evaluation frameworks that can be rolled out across the team.
• Experience working with domain brokers and handling direct off-auction deals.
  
  Key Responsibilities
• Develop and oversee the overall strategy: define target markets, domain types, priority usage models, and department KPIs.
• Design and scale the entire drop-domain operation: from search criteria to performance monitoring, including process standardization, automation, and knowledge transfer to Middle and Junior specialists.
• Make final decisions on domain acquisitions: evaluate lots, participate in auctions for key domains, and negotiate with brokers.
• Develop and continuously improve domain screening and scoring systems, adapting criteria to algorithm updates and market conditions.
• Make architectural infrastructure decisions: design server structures, manage hosting networks, and minimize network-level footprints.
• Develop and test new drop-domain usage strategies; document results and scale successful approaches.
• Conduct strategic analytics: forecast the performance and ROI of new investments.
• Collaborate with Team Leads and management: provide regular reporting, participate in strategic sessions, and justify investment decisions.
• Lead and manage the team: delegate tasks, ensure quality control, mentor Middle and Junior specialists, and onboard new hires.
• Monitor Google algorithm updates, industry trends, and competitor activity, adapting the strategy in real time.

We are a professional SEO company working with international clients in highly competitive iGaming and casino niches.
Our team of specialists creates and scales SEO strategies for project portfolios where results and a systematic approach truly matter.
We continuously improve our processes, implement cutting-edge optimization methods, and are looking for a Head of SEO who will help us scale the direction and build teams for effective project growth.
 

Key Responsibilities

• Develop and implement SEO strategies for project portfolios and international brands
• Build, manage, and scale teams of SEO specialists, team leads, and experts of various profiles
• Optimize internal processes to scale the SEO direction and increase overall efficiency
• Work with highly competitive geographies, continuously improving approaches and adapting to search engine algorithm updates
• Collaborate with all key departments of the company to ensure effective traffic monetization
   

Requirements

• 5+ years of hands-on experience in SEO
• 2+ years of experience managing SEO teams or SEO directions
• Experience working with large-scale SEO projects and multi-brand structures
• Strong technical SEO expertise (indexing, redirects, canonicals, server responses)
• Practical understanding of Google Core Updates, E-E-A-T, and anti-spam filters
• Experience setting tasks for developers and controlling their execution
• Understanding of a performance-driven approach to SEO and traffic monetization
• Experience in iGaming, casino, affiliate, or other highly competitive niches will be a strong advantage
• Strong analytical and strategic mindset combined with a realistic assessment of team resources and capabilities
   

What We Offer

• A key role in developing the SEO direction of an international holding
• High level of autonomy in strategic decision-making and the opportunity to implement your own ideas
• Long-term cooperation with a stable and fast-growing company
• Direct support from company owners and a senior team with deep SEO expertise
• Flexible cooperation format (in-house or contract), modern tools, and all necessary resources to execute ambitious plans
  
  📩 Ready to build a high-impact affiliate program from the ground up? Send us your CV — let’s talk!