About Us
We're a fast-growing direct-to-consumer e-commerce business operating multiple brands in the footwear and health & wellness industries.
Our brands have generated millions in revenue through performance marketing, with Meta Ads being one of our primary customer acquisition channels.
We're looking for a highly skilled Creative Strategist who understands what makes people stop scrolling, watch an ad, and ultimately make a purchase.
This isn't a traditional branding or social media role.
We're looking for someone who understands direct response marketing, consumer psychology, emotional storytelling, and performance-driven creative strategy.
Someone who can study successful ads, understand why they work, and develop new concepts that are just as compelling.
You'll work closely with the founder to research, develop, and execute advertising concepts across multiple DTC brands.
What You'll Be Doing
1. Creative Research & Competitor Analysis
- Research winning ads across Meta Ad Library, Atria, Foreplay, and other creative research platforms.
- Identify emerging creative trends, successful advertising angles, hooks, storytelling techniques, and offers.
- Break down competitor ads to understand the psychology, structure, messaging, and mechanisms behind their success.
- Study successful ads from brands outside our industries and identify opportunities to adapt their frameworks.
- Research customer pain points through Amazon reviews, Reddit, customer testimonials, competitor reviews, and community discussions.
- Maintain an organized library of winning ads, creative concepts, hooks, and inspiration.
2. Direct Response Copywriting & Scriptwriting
This is one of the most important responsibilities of the role.
You'll be responsible for writing compelling ad scripts that sell through storytelling rather than relying on generic sales pitches.
We frequently develop ads using:
- Emotional storytelling: First-person customer experiences, relatable struggles, transformation stories, and personal revelations.
- Long-form direct response: Story-driven advertorial-style copy that builds curiosity, tension, and desire before introducing the product.
- Problem–solution narratives: Highlighting specific customer struggles and explaining why conventional solutions fall short.
- Competitor comparisons: Comparing popular products, exposing limitations, and highlighting meaningful product differences.
- Authority-driven storytelling: Expert perspectives, product demonstrations, and educational explanations.
- UGC and testimonial scripts: Natural, conversational scripts that sound like real customers rather than traditional advertisements.
- Dialogue-driven drama: Scripts that use conversations, conflict, and emotional moments to communicate a product's value.
- Listicles and rankings: Engaging comparison formats that educate customers while positioning our products.
You should understand concepts such as open loops, curiosity gaps, pattern interrupts, emotional triggers, objection handling, unique mechanisms, and product bridges.
We want someone who can take a successful advertising framework and develop an original concept for our brands without simply copying the source material.
3. Creative Brief Development
You'll translate advertising ideas into detailed, production-ready creative briefs for our video editors and content creators.
Each brief should include:
- Advertising angle and target customer persona
- Hook variations and opening visual concepts
- Complete video script with natural dialogue or voiceover
- Scene-by-scene visual directions
- Recommended B-roll, product demonstrations, and footage
- On-screen text, graphics, and editing references
- Emotional beats, pacing, and storytelling direction
- Clear product positioning and call to action
- Reference ads explaining the creative inspiration
Our goal is for editors and creators to receive a brief they can execute without requiring constant clarification.
4. Creative Performance Analysis & Iteration
You'll work alongside our media buying team to understand which advertising concepts are generating results.
Responsibilities include:
- Reviewing creative performance within Meta Ads Manager.
- Identifying winning angles, hooks, formats, and messaging.
- Analyzing metrics such as CPA, ROAS, CTR, thumb-stop rate, hold rate, and conversion performance.
- Developing new variations of winning ads rather than constantly starting from scratch.
- Identifying creative fatigue and developing fresh approaches to proven concepts.
- Using customer feedback and performance data to improve future scripts.
- Building structured creative testing plans with clear hypotheses.
We want someone who understands that creative strategy doesn't stop when an ad is launched.
5. Creative Testing & Idea Generation
You'll help maintain a consistent pipeline of fresh advertising concepts.
This includes:
- Developing new angles for different customer demographics and buying motivations.
- Identifying new customer avatars and use cases for our products.
- Expanding successful angles into multiple stories, hooks, and creative formats.
- Developing seasonal campaigns and promotions.
- Proposing creative tests based on competitor research, customer insights, and account performance.
- Prioritizing concepts based on their potential impact.
What We're Looking For
Required qualifications
- 2+ years of experience in creative strategy, direct response copywriting, or performance marketing for DTC e-commerce brands.
- Strong understanding of Meta Ads and performance marketing.
- Proven ability to write high-converting video ad scripts and long-form advertising copy.
- Excellent understanding of consumer psychology, storytelling, and persuasive writing.
- Experience researching competitor ads using Meta Ad Library, Foreplay, Atria, or similar platforms.
- Ability to turn creative references into original, actionable advertising concepts.
- Experience creating detailed creative briefs for video editors and UGC creators.
- Ability to analyze creative performance data and translate insights into new tests.
- Strong written English, with the ability to write natural dialogue and emotionally engaging stories.
- Highly organized, detail-oriented, and comfortable managing multiple creative projects.
Bonus points if you have:
- Experience with footwear, health & wellness, beauty, supplements, or other problem-solving DTC products.
- Experience writing VSLs, advertorials, or long-form Facebook ad copy.
- Familiarity with classic direct response copywriting principles and frameworks.
- Experience working with AI tools such as ChatGPT or Claude for research, ideation, and copy development.
- Experience using AI-generated video and image tools to support creative production.
- Experience working closely with media buyers to scale winning advertising concepts.
What Success Looks Like
You'll be successful in this role if you're consistently:
- Delivering high-quality advertising concepts supported by customer and competitor research.
- Creating scripts that are engaging, emotionally compelling, and built around clear customer pain points.
- Producing detailed briefs that editors can execute efficiently.
- Identifying why certain ads work and creating meaningful variations.
- Finding new angles while continuing to expand our proven winning concepts.
- Helping increase the speed, consistency, and quality of our creative output.
- Contributing to measurable improvements in advertising performance.
How to Apply
Please submit:
- A brief introduction about your experience with DTC brands and direct response advertising.
- Three examples of ad scripts or creative briefs you've personally developed.
- Examples of ads you've worked on, including performance results where available.
- A short explanation of how you approach researching and developing new creative concepts.
Bonus: Share one example of a competitor ad you've analyzed and explain how you would adapt its underlying creative strategy for a different product. Send me a Loom or Video.
We're looking for someone who is genuinely passionate about advertising, understands the art of direct response storytelling, and wants to help build and scale successful DTC brands.