"Bykova Recruitment Agency"

Limassol | Dubai | Warsaw | Remote | Senior Leadership

Our client is a rapidly growing international iGaming company with 1,000+ professionals operating across multiple markets and jurisdictions, with offices in Limassol, Dubai, and Warsaw. The company has built a diversified portfolio of successful products, strong operational expertise, and scalable technology supporting its continued global expansion.

As part of its strategic growth, we are looking for an experienced Head of CRM to lead and develop CRM operations, drive customer engagement, maximize retention, and strengthen player lifetime value across international markets.

This is a high-impact leadership role with ownership of CRM strategy, player lifecycle management, retention performance, and customer monetization.

Key Responsibilities

CRM Strategy & Leadership

• Develop and execute a comprehensive CRM strategy aligned with business objectives.
• Lead, mentor, and scale a high-performing CRM team.
• Establish CRM processes, performance standards, and best practices.
• Drive innovation, automation, and continuous improvement across CRM operations.

Retention & Player Lifecycle Management

• Own the full player lifecycle, from onboarding and activation to retention, reactivation, and loyalty.
• Develop personalized communication strategies for different player segments.
• Design and optimize retention campaigns, loyalty programs, and promotional mechanics.
• Improve player engagement, frequency of activity, and long-term customer value.
• Build effective churn prevention and win-back strategies.

CRM Automation & Personalization

• Develop automated, data-driven CRM journeys across multiple communication channels.
• Implement advanced player segmentation based on behavior, value, and lifecycle stage.
• Optimize email, SMS, push notifications, in-app messaging, and other CRM channels.
• Collaborate with technical and product teams to improve CRM infrastructure and capabilities.
• Leverage analytics, automation, and personalization tools to improve campaign efficiency.

Business Performance & Analytics

• Own key CRM performance indicators, including retention, reactivation, churn, LTV, NGR, and player engagement.
• Analyze player behavior and identify opportunities to improve monetization and loyalty.
• Drive A/B testing and continuous optimization of CRM campaigns.
• Develop reporting frameworks and performance dashboards.
• Manage CRM budgets and optimize promotional efficiency and ROI.

Cross-Functional Collaboration

• Work closely with Product, Marketing, VIP, BI, Payments, and Customer Support teams.
• Align CRM initiatives with acquisition, commercial, and product strategies.
• Support international market expansion through localized CRM approaches.
• Collaborate with senior management on strategic initiatives and business growth.

Requirements

• 3+ years of experience in CRM leadership roles within the B2C iGaming industry.
• Proven experience developing and executing CRM and retention strategies for online casino and/or sportsbook products.
• Strong understanding of player lifecycle management, segmentation, personalization, and loyalty programs.
• Demonstrated success in improving retention, LTV, reactivation, and player monetization.
• Experience managing and developing CRM teams.
• Strong knowledge of CRM platforms, marketing automation, and multichannel communication.
• Solid analytical skills and experience working with CRM performance metrics.
• Experience managing CRM budgets, bonus strategies, and promotional campaigns.
• Ability to collaborate effectively with cross-functional and executive teams.
• Fluent English.

Nice to Have

• Experience working with LATAM, Asian, or other international iGaming markets.
• Experience scaling CRM operations across multiple GEOs and brands.
• Knowledge of VIP management and high-value player retention strategies.
• Experience with advanced CRM automation, predictive analytics, and AI-driven personalization.
• Additional foreign languages.

What We Offer

• Opportunity to lead and develop CRM operations within a growing international iGaming company.
• High level of autonomy and direct influence on customer engagement and retention strategy.
• Collaboration with experienced international leadership teams.
• Access to established operational infrastructure and resources.
• Competitive compensation package with performance-based incentives.
• International working environment with flexible location options.
• Long-term professional growth and opportunities to scale CRM operations across multiple markets.

We're Looking for Someone Who:

• Combines strategic thinking with hands-on CRM expertise.
• Understands player behavior and knows how to turn insights into measurable business results.
• Takes ownership of retention, loyalty, and customer lifetime value.
• Builds strong teams and scalable processes.
• Makes decisions based on data, experimentation, and commercial impact.
• Thrives in a dynamic, fast-growing international environment.

This role offers the opportunity to shape CRM strategy, build scalable retention operations, and make a direct impact on the long-term growth of a major international iGaming business.

Our client is a rapidly growing international B2C iGaming company with 1,000+ professionals across multiple jurisdictions and offices in Limassol, Dubai, and Warsaw.

We are looking for an experienced Head of Marketing to lead brand development, marketing strategy and business growth across international markets, with a particular focus on LATAM and other key GEOs.
This is a hands-on leadership role for a marketer with a strong entrepreneurial mindset and solid B2C iGaming experience. The ideal candidate has experience working with international markets and can build and execute marketing strategies tailored to different GEOs.

What you will do:
— Develop and execute the marketing strategy for assigned products and markets, including LATAM and other international GEOs;
— Build and strengthen the brand locally — from positioning and awareness to market presence and growth;
— Research local audiences, consumer behavior, competitors and market trends;
— Develop multi-channel marketing strategies and identify new customer acquisition and communication channels;
— Build long-term partnerships with local companies, agencies, media, influencers and other relevant players;
— Launch co-marketing projects, integrations and partnership initiatives;
— Manage marketing activities, budgets and key performance indicators;
— Analyze campaign and channel performance and continuously optimize marketing activities;
— Identify new market opportunities and drive initiatives that contribute to business growth;
— Work closely with Product, CRM, Performance, Creative and other teams to achieve business objectives.

What we are looking for:
— 5+ years of experience in marketing, with strong experience in B2C iGaming;
— Proven experience as a Head of Marketing, Marketing Lead or in a similar senior marketing role;
— Hands-on experience working with LATAM and/or other international GEOs;
— Experience in building or developing a brand, product or market from the ground up;
— Strong understanding of B2C iGaming products, audiences and market dynamics;
— Strong background in partnership marketing, influencer marketing, media and multi-channel marketing;
— Proven ability to independently develop a marketing strategy and take it through execution end-to-end;
— Strong negotiation, communication and relationship-building skills;
— High level of ownership, initiative and entrepreneurial mindset;
— Strong business and results orientation, with experience managing KPIs and budgets;
— Ability to operate effectively in a fast-paced international environment.
 

What we offer:
— Executive-level autonomy with direct influence on strategic decisions;
— Competitive executive compensation package with performance-based incentives;
— Opportunity to shape marketing strategy and drive growth across international markets;
— Long-term career growth within a fast-growing global iGaming company.