Applyft

We’re now expanding into the Mental Health space with a new venture. Our mission is to help people find peace in chaos, build resilience, and live fulfilling, balanced lives. We’re looking for a User Acquisition Manager to join our creative marketing team.

What you’ll do:
— Manage ad campaigns (launch, optimization, scaling)
— Test hypotheses and explore new approaches
— Analyze campaigns and key performance metrics
— Contribute to shaping the marketing strategy
— Research competitors and implement insights
— Collaborate with the creative and marketing teams

About you:
— 1+ years in User Acquisition / Performance Marketing
— Strong knowledge of Meta Ads; bonus: TikTok
— Data-driven mindset: skilled with CPA, LTV, ROAS, funnel analytics
— Hands-on with A/B testing, scaling, and creative optimization
— Creative & proactive, able to generate and validate new hypotheses
— Strong cross-team collaboration with product and creative teams
— English: Upper-Intermediate (B2)+

Why this is a great opportunity to join our Mental Health startup:
— Work on a meaningful product that helps people improve their mental well-being
— Direct impact on millions of users across global markets
— Join a high-performing creative team that values testing, innovation, and speed
— No legacy systems, no bureaucracy — just fast decisions and space to grow

We’re Applyft — an IT product company which creates value-driven mobile apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of six apps in Family Safety, Entertainment and Mental Health Spheres.

Now we are looking for a Middle PPC Specialist who will be responsible for managing and optimizing Google Ads campaigns for web projects of our mobile apps.

What you’ll do:
— Develop promotion strategies for web projects of our mobile applications
— Planning, implementing and managing PPC campaigns across Google Ads (including search, display, pMax)
— Conduct keyword research and create targeted ad groups to maximize reach and ROI
— Utilize data analysis to optimize performance and budget allocation
— Track and report on KPI’s, provide regular updates on the performance
— Monitor, analyze and report on campaign performance metrics, providing actionable insights for continuous improvement
— Analyze user journey data to identify drop-off points and recommend landing page optimizations

Your professional qualities:
— 2+ years of experience as PPC/UA Manager
— Experience of working with web funnels for mobile apps
— Proficiency in Google Ads (search/display/pMax), Google Analytics and related tools
— Experience of full cycle managing PPC campaigns: launch, analysis, optimization, scale
— Experience of managing big budgets
— Understanding of the marketing funnel and the main metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS)
— Proficiency in Google Sheets / Microsoft Excel
— English level — Intermediate
— Strong analytical skills with a focus on data-driven decision
— Experience of working on multiple projects

Will be a plus:
— Practical experience in any other media source (ex. Meta Ads, Bing Ads, Twitter, ASA, TikTok etc)
— Understand the workflow of mobile analytics systems (Google Firebase, Appsflyer)
— Experience of working with BI systems
 

Hi there! 👋

We’re Applyft, a Ukrainian product company. Our journey began with the Geozilla family locator, launched in 2015. Today, we have a diverse portfolio of products in lifestyle, education, photo & video, and entertainment, with over 5M monthly active users and a solid 20% QoQ revenue growth.

We're now expanding into the Mental Health space with a new venture. Our mission is to help people find peace in chaos, build resilience, and live fulfilling, balanced lives.

Having launched recently, we’ve already established a profitable unit economy and are actively scaling. It’s time to move from MVP to MLP, launch mobile apps on iOS and Android, and unlock more value for our users. This is a unique opportunity to join as a Product Manager, be among the first team members, and grow into a Head of Product role while taking ownership of key product areas.

What you’ll do:

• Form and lead the product team, launch development, and take full ownership of the entire process
• Own the full product development cycle: from competitive research and scoping to execution and continuous improvement based on data
• Build and scale the mobile product from the ground up, contributing to strategy and execution
• Generate hypotheses and run A/B tests to improve product metrics and increase user satisfaction (eNPS)
• Conduct ongoing user and market research to identify pain points and opportunities
• Take ownership of in-product content creation to maximize user value

About you:

• At least 1 years of experience as a Product Manager, with successful cases of building B2C products;
• Experience working with mobile applications (iOS/Android) and knowledge of guidelines of those platforms
• Experience working with content creation within product
• Strong empathy and product intuition
• Proficient knowledge of working with AI instruments for content creation (visual, text)
• Proficient in analyzing product metrics and enhancing them through hypotheses;
• Experience with tools like Jira, Confluence, Tableau, GA and Amplitude;
• Excellent communication skills;
• High level of autonomy in decision-making, flexible and capable of adapting to changing conditions.
• Ability to learn quickly and manage large amounts of information;
• High level of self-organization and time management skills, with a keen eye for details;
• English proficiency at B2+ level.

Why is this a great opportunity to join our Mental Health startup?

• Build your career and potentially rise to a Head position;
• Work on a product that can make a real difference in people’s lives by enhancing their mental well-being;
• Opportunity to work with global markets and directly influence the business’s success;
• Join a team that values creativity and innovation, with no legacy systems or bureaucracy to slow you down.

Our benefits:

• Flexibility to work from our office in Lisbon or remotely from anywhere;
• Comprehensive medical insurance compensation to keep you healthy and secure;
• Sport compensation to support your physical well-being;
• Corporate English courses to enhance your language skills;
• Compensation for educational events and courses to foster your professional growth;
• Fun and engaging corporate events to strengthen team bonds and create lasting memories.

If you're ready to make a significant impact in the mental health sector and grow with an innovative startup, we'd love to hear from you!

We’re now expanding into the Mental Health space with a new venture. Our mission is to help people find peace in chaos, build resilience, and live fulfilling, balanced lives.

This is a unique opportunity to join Applyft’s Mental Health Unit at an early stage as a Product Marketing Manager— to drive growth, shape positioning, and craft marketing experiments that directly influence millions of users worldwide.

Your Mission

You’ll become the bridge between product, marketing, and analytics, responsible for discovering insights, designing growth strategies, and optimizing performance through data-driven experimentation.

You’ll work hand-in-hand with the Product Manager, creative, and performance marketing teams to transform hypotheses into measurable results — ensuring our users not only find us, but stay, engage, and grow.

What You’ll Do

• Drive growth of the Mental Health product through funnel optimization and A/B testing
• Own unit economics: analyze metrics, identify growth levers, and optimize for LTV/CAC balance
• Build and iterate user acquisition funnels (web + mobile) in collaboration with the product and marketing teams
• Conduct research — user behavior, competitors, and market trends — to uncover insights for positioning and messaging

• Develop and test value propositions that resonate with users emotionally

   

About You

• At least 1 year of experience as Product Marketing Manager / Growth Manager / Product Manager in B2C products
• Strong analytical mindset and proven experience connecting data to business outcomes
• Practical understanding of A/B testing methodology and statistical validation
• Experience working with Tableau, GA, Amplitude, and similar analytics tools
• Data-driven approach combined with creativity and product intuition
• Excellent communication and collaboration skills
• High level of autonomy in decision-making, flexible and capable of adapting to changing conditions.
• Ability to learn quickly and manage large amounts of information;

• English proficiency at B2+ level

   

Will be a plus:

• Experience in Mental Health, EdTech, or Wellness products

• Experience with AI-driven content creation (text, visual, or generative tools)

   

Why is this a great opportunity to join our Mental Health startup?

• Join at a crucial scaling stage — from MVP to a global product
• Build your career and potentially rise to a Head of Growth position;
• Work on a product that can make a real difference in people’s lives by enhancing their mental well-being;
• Opportunity to work with global markets and directly influence the business’s success;

• Join a team that values creativity and innovation, with no legacy systems or bureaucracy to slow you down.

   

We Offer

• Remote-first culture: work from anywhere or from our Lisbon office
• Comprehensive health insurance and sport compensation
• 20 paid vacation days + 20 paid sick days
• Education budget for courses, training, and conferences
• Corporate English classes

• Engaging corporate events and team-building activities

   

If you’re passionate about mental well-being, data-driven growth, and products that truly make a difference — we’d love to hear from you 💚

We’re Applyft — an IT product company which creates value-driven mobile apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of six apps in Family Safety, Entertainment and Mental Health Spheres.

Now we are looking for a Middle PHP Developer to join our Engineering team.

What you’ll do:

1. Develop and maintain backend services in a high-load microservices environment
2. Integrate third-party services, including payment gateways and marketing analytics platforms.
3. Ensure security, scalability, and performance optimization of backend systems
4. Collaborate closely with the mobile, frontend, DevOps, and QA teams to ensure seamless delivery.
5. Write unit tests using PHPUnit to ensure high code quality and coverage.
6. Troubleshoot, debug, and optimize backend applications.
7. Participate in architectural discussions and contribute to the evolution of the system.
8. Integrating payment systems (e.g., Stripe, PayPal).
9. Integrating marketing analytics systems.

About You:

1. 3+ years of experience in backend development with PHP (Symfony framework)
2. Strong experience with Docker/Kubernetes.
3. Hands-on experience with microservices architecture in production environments.
4. Proficient in building and consuming REST APIs.
5. Solid knowledge of SQL and experience with MySQL or other relational databases.
6. Experience with message queues such as RabbitMQ or SQS for asynchronous processing.
7. Good understanding of testing principles and experience with PHPUnit.
8. Knowledge of caching tools like Redis or Memcached for performance optimization.
9. English level: Intermediate.

10. Strong team player with exceptional communication and problem-solving skills.

     

Will be a plus:
1. Familiarity with NoSQL databases like MongoDB or Redis.
2. Understanding of Event-Driven Architecture and CQRS patterns.

3. Experience integrating payment systems (e.g., Stripe, PayPal).
4. Experience with integrating marketing analytics systems.

We Offer:

• Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world.
• Health taking care program: We provide Health insurance, sport compensation and 20 paid sick days.
• Professional Development: The company provides budget for each employee for courses, trainings and conferences.
• Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow.
• Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special evens.
• Knowledge sharing: We are glad to share our knowledge and experience in our internal events.
• Corporate Events: We organize corporate events and team-building activities across our hubs.

We’re Applyft — an IT product company which creates value-driven mobile apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of six apps in Family Safety, Entertainment and Mental Health Spheres.

Now we are looking for a Middle PPC Specialist who will be responsible for managing and optimizing Google Ads campaigns for web projects of our mobile apps.

What you’ll do:
— Develop promotion strategies for web projects of our mobile applications
— Planning, implementing and managing PPC campaigns across Google Ads (including search, display, pMax)
— Conduct keyword research and create targeted ad groups to maximize reach and ROI
— Utilize data analysis to optimize performance and budget allocation
— Track and report on KPI’s, provide regular updates on the performance
— Monitor, analyze and report on campaign performance metrics, providing actionable insights for continuous improvement
— Analyze user journey data to identify drop-off points and recommend landing page optimizations

Your professional qualities:
— 2+ years of experience as PPC/UA Manager
— Experience of working with web funnels for mobile apps
— Proficiency in Google Ads (search/display/pMax), Google Analytics and related tools
— Experience of full cycle managing PPC campaigns: launch, analysis, optimization, scale
— Experience of managing big budgets
— Understanding of the marketing funnel and the main metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS)
— Proficiency in Google Sheets / Microsoft Excel
— English level — Intermediate
— Strong analytical skills with a focus on data-driven decision
— Experience of working on multiple projects

Will be a plus:
— Practical experience in any other media source (ex. Meta Ads, Bing Ads, Twitter, ASA, TikTok etc)
— Understand the workflow of mobile analytics systems (Google Firebase, Appsflyer)
— Experience of working with BI systems

We offer:
Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world
Health taking care program: We provide Health insurance, sport compensation and 20 paid sick days
Professional Development: The company provides budget for each employee for courses, trainings and conferences
Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow
Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special evens
Knowledge sharing: We are glad to share our knowledge and experience in our internal events
Corporate Events: We organize corporate events and team-building activities across our hubs

Turn your expertise into real impact — be part of our team!

We’re Applyft — an IT product company which creates value-driven mobile apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of six apps in Family Safety, Entertainment and Mental Health Spheres.

Now we are looking for an User Acquisition Manager to join our Marketing team.

What you’ll do:
— Planning, managing and reporting UA strategy for your channels for multiple apps and platforms
— Enhance campaign’s performance by leveraging LTV and cohorts analysis techniques
— Run tests, collect and evaluate data, pinpoint trends and insights and manage budgets to maximize ROI
— Work closely with the Creative team, analyzing market trends and creatives to inform and enhance our UA strategy

Your professional qualities:
— 1 + years of experience in app promotion through Meta, TikTok, Google
— Full cycle of managing advertising campaigns: launching, analysis and optimization
— Understanding of unit economics, LTV and ROAS, ability to work with prediction
— Work experience with iOS (SKAN/AEM/web2app) Android and/or WEB traffic
— Knowledge of analytic systems and MMP (AppsFlyer, Tableau, Google Analytics etc.)
— Up-to-date knowledge of UA platforms and UA strategies and deep understanding of mobile attribution
— Proficiency in Excel and Spreadsheets, ability to work with large amounts of data and multitask
— Strategic mindset with the ability to think critically, develop innovative UA strategies and adapt to changing market dynamics.
— Make data-driven decisions that maximize ROI, using precise metrics and actionable insights

Will be a plus:
— Skills in optimizing and automating routine tasks through scripts and/or third-party services or experience in implementing your own solutions
— Experience working with utilities, health&fitness, entertainment apps
— Experience working with apps with different models of monetization (subscriptions and hybrid)
— Experience with Applovin, Unity Ads, Ironsource and other DSP networks

We offer:
— Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world
— Health taking care program: We provide Health insurance, sport compensation and 20 paid sick days
— Professional Development: The company provides budget for each employee for courses, trainings and conferences
— Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow
— Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special evens
— Knowledge sharing: We are glad to share our knowledge and experience in our internal events
— Corporate Events: We organize corporate events and team-building activities across our hubs

Привіт! 👋
Ми  Applyft  - мультипродуктова IT компанія. Наше портфоліо включає мобільні та веб продукти в нішах Family Safety, Parental Control, Entertainment та AI.

Зараз наша компанія на етапі активного зростання, тож наша команда потребує підсилення і ми шукаємо Middle Product Analyst.
Що тебе чекає на цій ролі:
Аналітика продукту та даних
Проводити глибокий аналіз даних, будувати зрозумілі та надійні метрики
Конвертувати сирі дані у дашборди, звіти та ад-hoc аналітичні висновки
Моніторити якість даних і проводити валідацію на різних етапах

A/B тестування та зростання
Запускати та оцінювати спліт-тести: формувати гіпотези, планувати експерименти, аналізувати результати
Проводити сценарні аналізи, тестувати продуктово-маркетингові ідеї до та після релізу
Шукати закономірності в даних, знаходити точки росту й формувати чіткі рекомендації для команди

Взаємодія з командою
Співпрацювати з Product, Marketing та Engineering для прийняття рішень на основі даних
Пояснювати результати досліджень зрозуміло та бізнес-орієнтовано

Що потрібно, щоб приєднатися до нас:
Must-have
2–3 роки досвіду на позиції Product/Data Analyst 
Відмінне знання SQL, вміння писати складні запити й оптимізувати їх
Досвід роботи з BI-інструментами: Tableau, Looker, Power BІ або аналоги
Сильна база у математиці та статистиці
Розуміння ключових продуктових та маркетингових метрик: CR, Retention, LTV, ARPU, CAC, Refund Rate
Вміння структурувати великі масиви інформації та доносити висновки просто й переконливо

Досвід роботи з A/B тестами: постановка гіпотез, аналітика результатів, формування висновків
Англійська B2+

Nice-to-have
Досвід аналізу мобільних додатків (Appsflyer, Firebase, Amplitude, Adjust)
Знання Python (pandas, numpy, matplotlib) для глибшої аналітики
Досвід роботи з GCP або іншими хмарними платформами

Що ми цінуємо:
Ініціативність — вміння не лише відповідати на питання, а й ставити їх правильно
Готовність доводити задачі “від 0 до 1”
Мислення продуктом, а не лише цифрами
Бажання розвитку, глибини в аналітиці та впливу на продукт

Що ми пропонуємо:

Віддалена робота та гнучкий графік
Медичне страхування та оплачувані лікарняні
Компенсація спорту (тренажерна зала/басейн/йога, тощо)
20 днів оплачуваної відпустки та додаткові дні з нагоди особливих подій
Корпоративна техніка. Для співробітників з України також надаємо Ecoflow
Професійне навчання (курси, тренінги, конференції)