Applyft

We’re Applyft — an IT product company which creates value-driven mobile apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of six apps in Family Safety, Entertainment and Mental Health Spheres.

Now we are looking for a Middle PPC Specialist who will be responsible for managing and optimizing Google Ads campaigns for web projects of our mobile apps.

What you’ll do:
— Develop promotion strategies for web projects of our mobile applications
— Planning, implementing and managing PPC campaigns across Google Ads (including search, display, pMax)
— Conduct keyword research and create targeted ad groups to maximize reach and ROI
— Utilize data analysis to optimize performance and budget allocation
— Track and report on KPI’s, provide regular updates on the performance
— Monitor, analyze and report on campaign performance metrics, providing actionable insights for continuous improvement
— Analyze user journey data to identify drop-off points and recommend landing page optimizations

Your professional qualities:
— 2+ years of experience as PPC/UA Manager
— Experience of working with web funnels for mobile apps
— Proficiency in Google Ads (search/display/pMax), Google Analytics and related tools
— Experience of full cycle managing PPC campaigns: launch, analysis, optimization, scale
— Experience of managing big budgets
— Understanding of the marketing funnel and the main metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS)
— Proficiency in Google Sheets / Microsoft Excel
— English level — Intermediate
— Strong analytical skills with a focus on data-driven decision
— Experience of working on multiple projects

Will be a plus:
— Practical experience in any other media source (ex. Meta Ads, Bing Ads, Twitter, ASA, TikTok etc)
— Understand the workflow of mobile analytics systems (Google Firebase, Appsflyer)
— Experience of working with BI systems
 

Hi there! 👋

We’re Applyft, a Ukrainian product company. Our journey began with the Geozilla family locator, launched in 2015. Today, we have a diverse portfolio of products in lifestyle, education, photo & video, and entertainment, with over 5M monthly active users and a solid 20% QoQ revenue growth.

We're now expanding into the Mental Health space with a new venture. Our mission is to help people find peace in chaos, build resilience, and live fulfilling, balanced lives.

Having launched recently, we’ve already established a profitable unit economy and are actively scaling. It’s time to move from MVP to MLP, launch mobile apps on iOS and Android, and unlock more value for our users. This is a unique opportunity to join as a Product Manager, be among the first team members, and grow into a Head of Product role while taking ownership of key product areas.

What you’ll do:

• Form and lead the product team, launch development, and take full ownership of the entire process
• Own the full product development cycle: from competitive research and scoping to execution and continuous improvement based on data
• Build and scale the mobile product from the ground up, contributing to strategy and execution
• Generate hypotheses and run A/B tests to improve product metrics and increase user satisfaction (eNPS)
• Conduct ongoing user and market research to identify pain points and opportunities
• Take ownership of in-product content creation to maximize user value

About you:

• At least 1 years of experience as a Product Manager, with successful cases of building B2C products;
• Experience working with mobile applications (iOS/Android) and knowledge of guidelines of those platforms
• Experience working with content creation within product
• Strong empathy and product intuition
• Proficient knowledge of working with AI instruments for content creation (visual, text)
• Proficient in analyzing product metrics and enhancing them through hypotheses;
• Experience with tools like Jira, Confluence, Tableau, GA and Amplitude;
• Excellent communication skills;
• High level of autonomy in decision-making, flexible and capable of adapting to changing conditions.
• Ability to learn quickly and manage large amounts of information;
• High level of self-organization and time management skills, with a keen eye for details;
• English proficiency at B2+ level.

Why is this a great opportunity to join our Mental Health startup?

• Build your career and potentially rise to a Head position;
• Work on a product that can make a real difference in people’s lives by enhancing their mental well-being;
• Opportunity to work with global markets and directly influence the business’s success;
• Join a team that values creativity and innovation, with no legacy systems or bureaucracy to slow you down.

Our benefits:

• Flexibility to work from our office in Lisbon or remotely from anywhere;
• Comprehensive medical insurance compensation to keep you healthy and secure;
• Sport compensation to support your physical well-being;
• Corporate English courses to enhance your language skills;
• Compensation for educational events and courses to foster your professional growth;
• Fun and engaging corporate events to strengthen team bonds and create lasting memories.

If you're ready to make a significant impact in the mental health sector and grow with an innovative startup, we'd love to hear from you!

We’re Applyft — an IT product company which creates value-driven mobile apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of six apps in Family Safety, Entertainment and Mental Health Spheres.

Now we are looking for a Middle PPC Specialist who will be responsible for managing and optimizing Google Ads campaigns for web projects of our mobile apps.

What you’ll do:
— Develop promotion strategies for web projects of our mobile applications
— Planning, implementing and managing PPC campaigns across Google Ads (including search, display, pMax)
— Conduct keyword research and create targeted ad groups to maximize reach and ROI
— Utilize data analysis to optimize performance and budget allocation
— Track and report on KPI’s, provide regular updates on the performance
— Monitor, analyze and report on campaign performance metrics, providing actionable insights for continuous improvement
— Analyze user journey data to identify drop-off points and recommend landing page optimizations

Your professional qualities:
— 2+ years of experience as PPC/UA Manager
— Experience of working with web funnels for mobile apps
— Proficiency in Google Ads (search/display/pMax), Google Analytics and related tools
— Experience of full cycle managing PPC campaigns: launch, analysis, optimization, scale
— Experience of managing big budgets
— Understanding of the marketing funnel and the main metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS)
— Proficiency in Google Sheets / Microsoft Excel
— English level — Intermediate
— Strong analytical skills with a focus on data-driven decision
— Experience of working on multiple projects

Will be a plus:
— Practical experience in any other media source (ex. Meta Ads, Bing Ads, Twitter, ASA, TikTok etc)
— Understand the workflow of mobile analytics systems (Google Firebase, Appsflyer)
— Experience of working with BI systems

We offer:
Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world
Health taking care program: We provide Health insurance, sport compensation and 20 paid sick days
Professional Development: The company provides budget for each employee for courses, trainings and conferences
Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow
Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special evens
Knowledge sharing: We are glad to share our knowledge and experience in our internal events
Corporate Events: We organize corporate events and team-building activities across our hubs

Turn your expertise into real impact — be part of our team!

Hi there! 👋

We’re Applyft, a Ukrainian product company. Our journey began with the Geozilla family locator, launched in 2015. Today, we have a diverse portfolio of products in lifestyle, education, photo & video, and entertainment, with over 5M monthly active users and a solid 20% QoQ revenue growth.

We’re now expanding into the Mental Health space with a new venture. Our mission is to help people find peace in chaos, build resilience, and live fulfilling, balanced lives. We’re looking for a User Acquisition Manager to join our creative marketing team.

What you’ll do:
— Manage ad campaigns (launch, optimization, scaling)
— Test hypotheses and explore new approaches
— Analyze campaigns and key performance metrics
— Contribute to shaping the marketing strategy
— Research competitors and implement insights
— Collaborate with the creative and marketing teams

About you:
— 1+ years in User Acquisition / Performance Marketing
— Strong knowledge of Meta Ads; bonus: TikTok
— Data-driven mindset: skilled with CPA, LTV, ROAS, funnel analytics
— Hands-on with A/B testing, scaling, and creative optimization
— Creative & proactive, able to generate and validate new hypotheses
— Strong cross-team collaboration with product and creative teams
— English: Upper-Intermediate (B2)+

Why this is a great opportunity to join our Mental Health startup:
— Work on a meaningful product that helps people improve their mental well-being
— Direct impact on millions of users across global markets
— Join a high-performing creative team that values testing, innovation, and speed
— No legacy systems, no bureaucracy — just fast decisions and space to grow

Our benefits:
— Flexibility to work from remotely from anywhere
— Comprehensive medical insurance to keep you healthy and secure
— Sport compensation to support your physical well-being
— Corporate English courses to enhance your language skills
— Compensation for educational events and courses to foster your professional growth
— Fun and engaging corporate events to strengthen team bonds and create lasting memories.

Turn your expertise into real impact — be part of our team!

Привіт! 👋

Ми Applyft - мультипродуктова ITкомпанія. Наше портфоліо включає мобільні та веб продукти в нішах Family Safety, Parental Control, Entertainment та AI.

Ми шукаємо Head of Analytics, який очолить та масштабує наш аналітичний напрямок. 

Що тебе чекає на цій ролі:

• Розвиток і масштабування аналітичної функції, а також оптимізація процесів роботи з даними
• Удосконалення BI системи прогнозування LTV та інших метрик продукту
• Менеджмент та формування команди аналітиків для роботи з маркетингом та продуктом
• Впровадження сучасних інструментів і технологій, що дозволяють швидше перетворювати дані на бізнес-рішення
• Оптимізація дата інфраструктури

Що потрібно, щоб приєднатися до нас:

• 3+ роки досвіду в Product/Data аналітиці
• 1+ рік досвіду менеджменту аналітичних команд в ролі Lead/Head
• Досвід побудови або масштабування аналітичної функції: процесів збору даних, аналітики для продуктових та маркетингових команд, стандартизації метрик і звітності
• Сильний продуктовий і маркетинговий аналітичний бекграунд
• Сильні лідерські навички: здатність вибудовувати data-driven культуру, брати ownership за результат

Ми пропонуємо:

• Віддалена робота та гнучкий графік
• Медичне страхування та оплачувані лікарняні
• Компенсація спорту (тренажерна зала/басейн/йога, тощо)
• 20 днів оплачуваної відпустки та додаткові дні з нагоди особливих подій
• Корпоративна техніка. Для співробітників з України також надаємо Ecoflow
• Професійне навчання (курси, тренінги, конференції)