affmy.com

About the Project:
We are a dynamic early-stage startup in the career coaching & recruitment niche. Our primary audience is English-speaking (Europe/Asia). We have established traffic flows, a lead generation quiz (quizz), and clear hypotheses, but we need to crack the code on converting leads into sales. We’re looking for a proactive expert to analyze our pipeline, optimize performance, and help us scale.

Engagement Format:
Flexible: Consulting / Project-based / Part-time collaboration. We are open to a trial period to ensure mutual fit.

 Location:
Fully Remote

Compensation:
Negotiable, based on experience and format.

Your Mission:
As a UA Consultant, you will dive deep into our marketing pipeline to diagnose issues and implement scalable solutions.

Key Responsibilities:

• Audience & Funnel Analysis: Conduct in-depth analysis and segmentation of our target audience.
• Quiz Funnel Optimization: Audit and optimize our lead generation quiz and the entire conversion path to improve quality and quantity of leads.
• Paadvertising Management: Set up, manage, and optimize campaigns across key platforms: Facebook/Instagram, TikTok, Reddit, Threads, and others.
• Hypothesis-Driven Growth: Design and run rapid A/B tests to validate hypotheses and systematically improve conversion rates (CVR).
• Strategic Partnership: Provide recommendations on the most effective format for our ongoing collaboration.

We’re Looking For Someone Who:

• Has proven experience in User Acquisition (UA) and specifically working with quiz-based pipeline.
• Possesses hands-on expertise with key advertising platforms: Meta (FB/Instagram), TikTok Ads, and Reddit Ads.
• Has an English proficiency of C1 level or higher (written and spoken).
• Understands or has experience in niches like Education, Career Development, Recruitment, or Wellness.
• Is a proactive problem-solver, ready for a consulting role and fast-paced experimentation.

What We Offer:

• Flexible Collaboration: No rigid "probation period." We value results and a good fit.
• Direct Impact: Work directly with the founder and shape the product from the ground up.
• Competitive Terms: Payment is discussed openly and tailored to your engagement model.
• Growth Opportunity: A chance to be a key player in scaling an ambitious startup.

Media Buyer (Google PPC) 

About the Company:
Product brand in the online entertainment and betting industry, developing its own projects across multiple GEOs. We work with international markets, test hypotheses, grow fast, and are looking for equally strong specialists who know how to scale traffic and deliver results.

Position is opened due to expansion into a new region (Tier-2).
 

General Responsibilities:

• Launch, manage, and optimize advertising campaigns across selected traffic sources Google Ads
• Set up tracking and analytics (conversions, postbacks, integration with trackers and analytical systems)
• Analyze performance metrics (CPC, CPA, ROI, CR, LTV, etc.) and identify growth opportunities
• Scale successful campaigns and manage budgets
• Collaborate with creative and analytics teams to achieve target KPIs
• Monitor platform updates and explore new optimization tools
   

Candidate Requirements:

• 3+ years of experience in performance marketing within the iGaming industry
• Experience with trackers, strong analytical and campaign optimization skills focused on KPIs
• Proven and up-to-date buying experience
• Deep understanding of the technical aspects:
  • Domain and hosting setup
  • Landing page structure and requirements
  • Correct conversion tracking and analytics setup
  • Ability to create clear technical specifications for developers
• 2+ years of experience working with PPC traffic sources 
   

We offer:

• Salary and performance-based bonuses tied to your personal ROMI
• Fully remote work (worldwide)
• A strong team of professionals
• Opportunity to launch and scale advertising channels from the ground up