Jobs Marketing Analyst

ROIcamp is a media buying team that works exclusively with the dating vertical. The parent company has been building and monetizing dating products since 2011; the team is 40+ people and fully remote. We buy traffic on Meta, Google, TikTok, push and native placements, and we measure ourselves on paying users rather than on leads.

About the role

This is the QA position for the whole development team. Whatever gets built here passes through you before it reaches a user or a dollar of traffic: a new feature on the dating platform, a fix in the payment flow, a change to the event map, a landing page for a campaign that launches tomorrow.

The breadth is deliberate. In a traffic team the failures do not respect team boundaries: a bug in the registration form and a tracking event that fires twice cost exactly the same thing, which is spend against a funnel that does not work. Splitting those between different people usually means both get checked halfway.

ROIcamp has worked in the dating vertical since 2011. You report to the Tech Lead and work alongside the developers, the analyst and the buying team. This is a junior position, but not a zero-experience one: we are looking for someone who has already tested web products or worked inside ad accounts.

What you'll do

• Test what the dev team ships: new features and fixes on the platform, covering registration, profiles, matching, messaging, settings and the admin panel. You check before the release, not after a complaint.
• Verify the event map: that every event fires exactly once, at the right moment, with a complete set of parameters, and reaches the pixel, the Conversion API, the tracker and GA4 alike.
• Follow parameters end to end through click, landing, registration, subscription and payment, checking that the subid survives every step. A subid is the identifier that ties a conversion back to a specific buyer and campaign.
• Reconcile numbers between the ad account, the tracker and the BI dashboard, find the source of any discrepancy, and describe it so an engineer reproduces it on the first read.
• Test landings and prelanders before traffic goes live: layout, loading speed and forms across devices, browsers and GEOs. A prelander is the short intermediate page between the ad and the main offer page.
• Check the advertising side before a launch: campaign links and their tags, redirects, rotation rules, and deeplink transitions into the app.
• Test the marketing pages across languages, since a broken layout or an untranslated block in one locale stays invisible until traffic hits it.
• Occasionally help run down a user report, when reproducing it is the fastest route to the bug. This is a small part of the job and we intend to keep it that way.
• Grow the test matrix: every bug that gets through becomes a new line in it.

Requirements

• Around a year of web testing experience, or an adjacent role where you regularly investigated why data did not add up.
• Hands-on exposure to advertising: you have seen an ad account from the inside and understand where a conversion in a report comes from.
• Confident use of DevTools: the Network tab, reading requests, parameters, cookies and redirect chains.
• A grasp of basic web mechanics: GET and POST, query parameters, response codes, and the difference between a client-side and a server-side event.
• Willingness to read JSON without hesitation and to write findings up in a structured way rather than as "something is broken".
• Comfort switching context. A day can move from a platform release to a tracking check to a landing page, and that rhythm has to suit you.
• Consistency: the test matrix gets completed even when everything appears to be fine.

Nice to have

• Google Tag Manager and GA4, either configured yourself or at least understood well enough to read someone else's container.
• Experience with a tracker such as Keitaro, Binom or any equivalent.
• Postman or a similar tool for checking postbacks and API responses by hand.
• Basic SQL, enough to pull a number from a table yourself instead of asking the analyst.
• An understanding of mobile attribution and mobile measurement partners such as AppsFlyer.
• English sufficient for reading platform documentation.

What we offer

• Unusual breadth for a junior role. Within a year you will have worked across the product, the tracking, the advertising and the analytics, which is a rare vantage point and the reason people move up quickly from here.
• Work on live systems rather than a training environment: real volumes, real GEOs, real event counts.
• Direct access to the Tech Lead, the developers and the analyst, so questions get settled in one message rather than three approvals.
• A visible result: you can see how much budget a broken event you found protected.
• Fully remote work, full salary from day one, and payouts on a fixed date.

Growth path

Three directions open from here, and the breadth of the role means you will have seen enough of each to choose honestly. Deeper into QA toward the middle level and the automation track. Toward the tracking infrastructure engineer, who designs the event map instead of checking it. Or into marketing analytics, since you work with the same cohorts as the BI analyst, only from the other side. We discuss all three at the six-month review and measure them by results rather than by tenure.

Compensation

$300 to $500 base, depending on how independently you can work from the start. Salary review after six months. Payouts on a fixed date each month.

Hiring process

A 30-minute screening call, then a practical task on a test landing page with broken tracking (up to two hours, reviewed together), then an interview with the Tech Lead, then an offer. The whole process takes up to 8 business days from your application.

ROIcamp is a media buying team that works exclusively with the dating vertical. The parent company has been building and monetizing dating products since 2011; the team is 40+ people and fully remote. We buy traffic on Meta, Google, TikTok, push and native placements, and we measure ourselves on paying users rather than on leads.

About the role

In most media buying teams (teams that buy paid traffic at scale and monetize the conversions), analytics stops at the ROI column inside the tracker. We work differently. ROIcamp has been in the dating vertical since 2011, and we count money across the entire funnel: click, registration, subscription, and rebill, the recurring charge a subscriber pays after the first payment and the point where most of the revenue is actually made.

The buyer bonus formula is open to the whole team, and it runs on data that you collect and validate. Your numbers become someone's paycheck, so when a buyer opens the dashboard at month end, every cell has to be trustworthy. Building and holding that level of trust is the core of this job. You report to the Head of Media Buying.

What you'll do

• Stitch the tracker and product analytics into a single pipeline, so that a click recorded in the tracker (the system that logs ad clicks, conversions, and spend for every campaign) can be matched to the payment it eventually produced.
• Build BI dashboards that cross spend, revenue, and LTV by source, campaign, GEO (the country or region a campaign targets), and individual buyer.
• Run cohort analysis covering conversion to subscription, retention, rebill dynamics, and LTV forecasts 3–6 months out.
• Validate bonus calculations and reconcile the underlying data before payout, so that no number reaches a buyer unchecked.
• Host weekly reviews with the buying teams on which cohorts pay back, which campaigns deserve more budget, and where LTV is sagging.
• Set up anomaly alerts for fraud patterns, discrepancies between tracker and product, and sudden drops in conversion.
• Agree with the tech lead on which events and parameters tracking has to pass through so that the two data sources reconcile.

Requirements

• 2+ years in performance or product analytics.
• Confident SQL together with at least one BI tool such as Tableau, Looker, or Metabase.
• Hands-on cohort analysis and LTV forecasting from real work rather than coursework.
• A working command of subscription funnel unit economics, including why the rebill matters more than the first payment.

Nice to have

• Python for building pipelines and models.
• Familiarity with trackers such as Keitaro, Binom, or Voluum, and with S2S postbacks (server-to-server callbacks that report a conversion back to the tracker).
• A background in a dating or subscription product.

What we offer

• Fully remote work, judged on output rather than online status.
• Fifteen years of accumulated product data to work with, which means real cohorts rather than a startup with no history.
• Direct visibility, since buyers and the Head open your dashboard every morning.
• A tooling budget approved as soon as you can justify it with numbers.
• Salary paid on a fixed date.

Growth path

Analyst, then Senior Analyst, then Head of Analytics with your own team as the department scales. The promotion criterion is straightforward: the system you built runs without you steering it by hand.

Compensation

$1,800–2,800 base plus result-based bonuses. Payouts on a fixed date.

Hiring process

A 30-minute screening call, then an interview, then a compact test of up to 3 hours built on a real case with anonymized data, then an offer.

Gravity of Luck
 

Luck doesn’t happen. It accumulates.

At Gravira Group, we believe exceptional results are built through thousands of smart decisions, fast experiments and people who care enough to ask one more question.
 

That’s what Gravity of Luck means to us.

The stronger our people, the stronger our ideas.

The stronger our ideas, the faster we move.

And the faster we move, the more opportunities we create.

We’re building one of the fastest-growing iGaming products in Tier-1 markets, and we’re looking for people who enjoy solving problems that most teams never even notice.
 

About Gravira Group

Gravira Group is a product iGaming company focused on Tier-1 markets.

We build and scale our own products by combining Product, Acquisition, CRM, Payments, Engineering and Analytics into one high-performance system.

We move fast.

We make decisions based on data.

We trust ownership over bureaucracy.

Why this role exists
 

Every percentage point of conversion directly impacts revenue.

When metrics change, we don’t guess.

We investigate.
 

Sometimes the reason is traffic quality.

Sometimes it’s tracking.

Sometimes it’s a redirect.

Sometimes it’s infrastructure.

Sometimes it’s the product itself.
 

Your mission is to uncover hidden problems across the acquisition funnel before they become visible business losses.
 

What You’ll Own

You won’t spend your days building dashboards.

You’ll investigate the entire acquisition funnel and connect data with product behaviour.

Your responsibilities will include:

• Investigating traffic quality across Affiliate, Facebook and other acquisition channels.
• Performing root cause analysis for conversion drops.
• Diagnosing the acquisition funnel from click to repeat deposit.
• Validating tracking links, redirects, attribution, cloaking and postbacks.
• Identifying bottlenecks affecting:
  • Click → Registration
  • Registration → Deposit
  • Deposit → Repeat Deposit
• Investigating issues related to:
  • devices
  • browsers
  • landing pre-landing pages
  • operating systems
  • internet providers
  • provinces
  • payment flows
  • infrastructure
• Collaborating with Product, Affiliate, Media Buying, QA, Payments and Engineering to identify root causes instead of symptoms.
• Building clear hypotheses, validating them with data and turning them into actionable recommendations.
• Monitoring funnel health and detecting anomalies before they significantly impact acquisition performance.
   

What Success Looks Like

Six months after joining Gravira Group:

• Conversion issues are identified before they become major business problems.
• Funnel visibility is significantly stronger.
• Affiliate and Media Buying teams clearly understand why performance changes.
• Product decisions are driven by evidence instead of assumptions.
• Technical issues are discovered faster.
• Teams spend less time debating symptoms and more time solving root causes.
• Performance metrics are increasing the performance of Marketing teams.
   

We’re Looking For Someone Who

• Has 3+ years of experience in Performance Marketing Analytics, Growth Analytics, Product Analytics or similar roles.
• Understands affiliate marketing and paid acquisition.
• Knows how tracking, redirects, attribution, and postbacks work.
• Can investigate technical conversion problems instead of simply reporting numbers.
• Is comfortable working with SQL and modern BI tools.
• Naturally asks “Why?” before drawing conclusions.
• Enjoys connecting data, product behaviour and business impact.
• Communicates clearly with both technical and non-technical teams.
• Takes ownership and proactively drives investigations through to resolution.
   

Nice to Have

• Experience in iGaming, Betting or Gambling.
• Experience with Tier-1 markets, especially Canada.
• Experience with Binom, Keitaro, Voluum or similar tracking platforms.
• Experience with GA4, Looker Studio, Tableau or Power BI.
• Understanding of Cloudflare, CDN, or WAF.
• Browser debugging experience.
• Experience with Hotjar or Microsoft Clarity.
   

Why Gravira Group

This is a place for people who like ownership.

You’ll work directly with experienced Product, Acquisition and Engineering teams.

Your ideas won’t disappear into layers of approvals.

If your investigation changes the direction of the product, we’ll act on it.
 

We value curiosity over assumptions.

Evidence over opinions.

Speed over bureaucracy.

And people who leave every system better than they found it.
 

Build Gravity of Luck

At Gravira Group, luck isn’t random.

It’s the result of curiosity.

Of ownership.

Of speed.

Of hundreds of small improvements that compound over time.

If you’re the kind of person who can’t stop investigating until you understand why, you’ll feel at home here.
 

Build Gravity of Luck with us.