Jobs at Djinni

For our partner we are looking for Head of CRM (Retention)

🌍Location: Remote / Flexible
🌐Domain: iGaming • Online Casino • Sports Betting • Multi-Brand Expansion

About the Company

We are a fast-growing iGaming operator successfully running our flagship online casino & sportsbook brand. With strong performance, ambitious expansion goals, and an upcoming transition to a multi-brand ecosystem, we are now strengthening our retention and customer lifecycle function.

We are looking for a Head of CRM (Retention) who will build, scale, and lead our CRM strategy across all existing and future brands — ensuring high engagement, strong player loyalty, optimized LTV, and sustainable revenue growth.

This is a strategic and hands-on leadership role for an expert who knows how to design and manage high-performing retention systems across GEOs.

💠Role Overview

The Head of CRM will own the full CRM & retention strategy: lifecycle automation, segmentation, player activation & reactivation, bonus mechanics, churn prevention, and communications (email/SMS/push/in-app).

You will lead a team (CRM managers, content/communications) and align closely with product, data, VIP, and marketing teams to execute a strong retention engine supporting multi-brand scaling.

☑️Key Responsibilities

Strategic Leadership

• Build and execute the global CRM & retention strategy for casino & sportsbook.
• Develop a unified retention framework to support multi-brand expansion.
• Drive player lifecycle optimization: onboarding, engagement, churn reduction, reactivation.
• Own CRM roadmap, planning, budgeting, and performance KPIs.

Customer Journey & Segmentation

• Develop advanced segmentation models based on behavior, value, risk profiles, and product preferences.
• Design automated lifecycle flows for Casino and Sports betting customers.
• Build and optimize multi-channel communication journeys (email, SMS, push, in-app, onsite).

Retention Campaigns & Promotions

• Create and manage retention campaigns: weekly promos, tournaments, missions, sports events campaigns.
• Collaborate with Product on bonus mechanics, reward systems, and gamification.
• Manage campaign A/B testing, experimentation frameworks, and personalization.

Data & Performance Management

• Own CRM analytics: LTV, churn rate, retention cohorts, NGR uplift, ROAS of retention campaigns.
• Work closely with BI/Data teams to build dashboards and reporting for all brands.
• Ensure accurate tracking, attribution, and customer insights across CRM touchpoints.

Team Leadership & Cross-Functional Collaboration

• Lead, mentor, and grow the CRM/Retention team.
• Collaborate tightly with Product, VIP, Marketing, Support, Risk & Fraud, and Payments.
• Align retention strategy with acquisition, VIP strategy, sportsbook schedule, and brand plans.

Technology & Tools

• Manage CRM platforms (e.g., Customer.io, Optimove, Smartico, BetConstruct/SoftSwiss CRM modules, etc.)
• Drive automation, efficiency, and scaling of workflows.
• Oversee deliverability, domain warm-up, technical CRM hygiene, and integration quality.

• Participate in platform migration or implementation during multi-brand expansion.

   

Requirements

Experience & Expertise

• 4+ years in CRM / Retention in iGaming (casino + sportsbook) — must.
• Experience leading CRM teams or heading CRM/Retention in a mid-large operator.
• Proven success building retention strategies for multi-GEO operations.
• Strong understanding of bonus mechanics, wagering systems, segmentation, gamification.
• Hands-on with CRM automation, lifecycle flows, and campaign execution.

Technical Skills

• CRM tools: Customer.io / Optimove / Braze / Smartico or similar.
• Experience with HTML email templates (basic edits).
• Understanding of domain warm-up, deliverability, and email infrastructure is a plus.
• Strong analytical mindset: cohort analysis, ROI, LTV, retention KPIs.

Soft Skills

• Leadership and team management.
• Strategic thinking with hands-on execution capability.
• Data-driven mindset and continuous optimization approach.

• Excellent communication and cross-functional collaboration skills.

   

✨Offer

• Work in a rapidly growing iGaming company with plans to become a multi-brand operator.
• Full ownership of CRM & retention strategy.
• Competitive compensation package and bonuses.
• Flexible schedule, remote opportunities.
• Professional development budget (courses, conferences).
• Opportunity to build a strong CRM team and influence product direction.
• Fast decision-making environment with no bureaucracy.

About the Role

We’re looking for a Senior Software Engineer to join a newly forming team that will own one of the most specialised and business-critical domains in our technology landscape — Game Engine.

This role sits at the intersection of engineering, game mathematics, platform, and compliance. You’ll work on the tools, frameworks, and services that enable our mathematicians and game teams to build, validate, run, and monitor game logic in production.

This position is about deep ownership of a very specific technical domain: game engines, mathematical packages, simulation data, RTP monitoring, round details, and integrations with games developed both internally and by external studios.

You’ll be part of a small, experienced team with a high level of responsibility. The impact of this work is direct: incorrect game logic, missing round details, or inaccurate RTP monitoring can affect game delivery timelines, business performance, and regulatory readiness.

If you enjoy working close to complex domain logic, reviewing technical implementations, understanding how games work under the hood, and owning systems where precision matters — this role will feel like home.

Key Responsibilities

• Own, maintain, and evolve Playson’s Game Engine domain
• Work on internal frameworks and libraries used by mathematicians to implement game logic and mathematical packages.
• Review and validate code written by mathematicians, ensuring quality, correctness, maintainability, and proper usage of internal frameworks.
• Contribute to the development and support of game engines used to run mathematical logic within our platform.
• Support integrations with external game studios by helping build wrappers and bridges between third-party game implementations and Playson’s platform.
• Work with data structures and protocols that connect game logic with frontend and backend systems.
• Contribute to RTP monitoring processes, including validation of production transaction data against simulation data and expected mathematical behaviour.
• Support and evolve tools used for mathematical review, simulations, data files, monitoring, and alerting.
• Implement and maintain round details logic required for regulated markets, ensuring that detailed game round information can be correctly provided to partners and regulators.
• Collaborate closely with mathematicians, backend engineers, platform teams, compliance stakeholders, and product representatives.
• Participate in code reviews and technical discussions to ensure a high engineering standard across the Game Engine domain.
• Investigate issues related to game logic, mathematical validation, monitoring, and engine behaviour.
• Participate in minimal on-call responsibilities related to the systems owned by the team, mainly around monitoring, alerts, and domain-specific incidents.
• Take ownership of a highly specialised area where quality, accuracy, and attention to detail are essential.

Requirements

• Strong software engineering experience, ideally in backend, game engine, gaming, gambling, betting, or simulation-heavy environments.
• Solid experience with Node.js/TypeScript, or strong expertise in another OOP language such as C++, Java, C#, Go, or Python.
• Good understanding of software architecture, code quality, testing, debugging, and maintainability.
• Experience reviewing complex code and providing clear technical feedback.
• Ability to understand domain-specific logic and work with technical systems where business rules, mathematics, and engineering are closely connected.
• Strong problem-solving skills and ability to work with complex, non-standard technical challenges.
• Experience working with production systems where reliability, accuracy, and correctness are critical.
• Understanding of backend systems, APIs, data flows, and service-to-service communication.
• Ability to collaborate closely with non-engineering technical experts, especially mathematicians or domain specialists.
• Strong ownership mindset and willingness to become a key expert in a narrow but highly important technical domain.
• Product-oriented thinking, with an understanding that games are the core product and engineering decisions directly affect delivery, quality, and compliance.
• English communication skills sufficient for working in an international environment.

Nice to Have

• Experience in iGaming, gambling, betting, game development, or casino games.
• Experience working with game engines, mathematical engines, simulation tools, or game logic frameworks.
• Background in C++ or experience working with legacy C++ systems.
• Experience with mathematical models, probability-based systems, simulations, random generators, or RTP-related logic.
• Understanding of regulated markets and compliance requirements in iGaming.
• Experience with ClickHouse or other analytical/columnar databases.
• Experience with monitoring, alerting, and production diagnostics.
• Experience with AI-assisted code review or automated validation tools.
• Knowledge of microservices architecture and distributed systems.
• Familiarity with Kafka, gRPC, Kubernetes, or AWS.
• Experience integrating third-party games, external studio products, or wrapper-based solutions.
• Ukrainian language skills would be a plus.

About the Role: We are looking for a motivated and detail-oriented Link Builder to join our growing team. The ideal candidate will have a solid understanding of SEO fundamentals, link building strategies, and the ability to generate and refine content using AI tools to support our organic growth efforts.

Key Responsibilities:

• Prospect and identify relevant link building opportunities across various niches

• Conduct outreach to website owners, bloggers, and editors via email

• Build and maintain relationships with webmasters and publishers

• Analyse competitor backlink profiles to identify new opportunities

• Understand and apply anchor text strategy in line with SEO guidelines

• Use AI tools to generate, edit, and refine content required for link placements including guest posts, resource articles, and outreach copy

• Brief and coordinate with the content team when human written content is required

• Track and report link building progress using tools such as Ahrefs, SEMrush, or Moz

• Manage and update outreach pipelines and link tracking spreadsheets

• Identify and flag toxic or low quality links for disavow consideration

Requirements:

• Basic understanding of SEO principles including on-page, off-page, and technical SEO concepts

• Understanding of anchor text types — branded, exact match, partial match, naked URL, generic — and when to use each

• Familiarity with link quality assessment — Domain Authority, Domain Rating, relevance, traffic, spam score

• Hands on experience using AI writing tools such as ChatGPT, Claude, or similar for content generation and editing

• Ability to review, fact check, and refine AI generated content to ensure quality and relevance

• Experience with or willingness to learn outreach tools such as Hunter.io, Pitchbox, or Mailshake

• Familiarity with Google Search Console and basic analytics

• Understanding of different content types used in link building — guest posts, resource pages, digital PR, niche edits

• Strong written communication skills in English

• Highly organised with ability to manage multiple outreach campaigns simultaneously

• Proficiency in Google Sheets or Excel for tracking purposes

Nice to Have:

• Experience with Ahrefs or SEMrush

• Previous experience in outreach or link building

• Understanding of prompt engineering for more effective AI content generation

• Understanding of robots.txt, nofollow vs dofollow links

Personal Qualities:

• Self motivated and proactive

• Strong attention to detail

• Good communicator and relationship builder

• Comfortable working independently and within a team

• Persistent and resilient — outreach requires patience!

What We Offer:

• Opportunity to grow within the SEO and digital marketing field

• Hands on training and mentorship

• Collaborative and supportive team environment