Sales Development Representative

We are looking for a Sales Development Specialist to help us scale outbound across LinkedIn and cold email for our B2B IT businesses.

This role is not only about executing outreach. We are looking for someone who can develop strong outbound messaging, analyze performance, and continuously improve campaigns based on results.

Responsibilities:

• Launch and manage LinkedIn outreach campaigns.
• Write and optimize LinkedIn and cold email pitches, sequences, and follow-ups for different ICPs, industries, and buyer personas.
• Develop new messaging angles, offers, hooks, and CTAs for outbound campaigns.
• Personalize communication for specific accounts and prospects.
• Work with LinkedIn Sales Navigator and prepared lead lists.
• Collaborate with the marketing team on outbound strategy, positioning, and campaign ideas.
• Run A/B tests across LinkedIn and email messaging.
• Analyze acceptance rate, reply rate, positive reply rate, meetings booked, and other key outbound metrics.
• Support ABM / Named Account campaigns with highly personalized outreach.
• Keep CRM records and lead statuses up to date.

Requirements:

• Minimum of 2 years of experience in outbound sales development, preferably with a focus on IT services such as staff augmentation, software development services, managed services, etc.
• Proficiency in using tools like HubSpot, LinkedIn Sales Navigator, HeyReach, Linked Helper, etc.
• Strong B2B copywriting skills, especially for cold outreach.
• Proven ability to write effective cold emails and LinkedIn messages independently.
• Experience working with international markets, preferably the US, UK, and Europe.
• Upper-Intermediate English or higher.
• Understanding of ICPs, buyer personas, pain points, value propositions, and sales triggers.
• Understanding of the B2B sales funnel and outbound mechanics.
• Ability to analyze campaign performance and iterate on messaging.
• Proactive mindset – we expect you to bring new ideas and actively participate in improving the outbound strategy.

What We Offer:

• The opportunity to directly influence our outbound strategy and messaging.
• Work across both LinkedIn and cold email channels.
• Freedom to test new ICPs, offers, messaging angles, and sequences.
• Support from marketing, data research, and email operations teams.
• Established infrastructure for scaling outbound campaigns.
• Opportunity to grow into broader ownership of the outbound function.
• Legal support.
• Paid sick leaves.
• Paid vacations.
• Medical insurance. 
• Free English classes.

We are looking for someone who can turn our positioning, expertise, and target audience insights into outbound pitches that generate real conversations, meetings, and opportunities.