Growth Marketing Lead
We're Rist Labs — a cofounding studio building ethical, AI-powered B2C products that matter.
We partner with sharp founders and top talent to launch ventures that move fast, scale globally, and make a real impact.
We're looking for a Growth Marketing Lead to join Aligned — a subscription-based AI Coach trained on 1,000+ top books and expert insights, helping users achieve personal and professional goals faster with 24/7 coaching.
You'll play a key role in scaling the product across Tier 1 markets, leading paid media campaigns, testing bold strategies, managing budgets, and driving growth.
Who we’re looking for:
4+ years of user acquisition or growth manager experience in a product company
Having management experience or being ready to lead a team
Proven track record of scaling Meta ads with a budget of $1M+
Experience with subscription-based products targeting Tier 1 markets
Strong analytical skills with campaign measurement, data analysis, and A/B testing expertise
Builder mindset; comfortable scaling from scratch
Expertise in optimizing traffic based on CPL, CAC, LTV, ROAS, ROI metrics
Experience in optimizing creatives at the campaign setup level and using creative factory insights to drive scalable marketing performance
Proven track record in scaling user acquisition for new products from 0 to 1, from idea validation to scalable growth
English — upper-intermediate level or higher
Bonus Points:
Practical experience with Amplitude or Looker
Experience with TikTok, ASA, and Google
Familiarity with automation tools (Revealbot, Airtable, n8n)
You’ll be working on:
Start hands-on: audit the full acquisition setup, launch and manage Meta campaigns, and deliver a clear action plan with performance targets
Optimize campaigns based on CAC, ROAS, LTV, and CR; monitor ad account and user journey metrics, adjusting based on insights
Drive creative performance, contribute ideas, support the production of high-performing creatives, and apply creative factory insights at the campaign level
Run growth experiments, improve existing UA flows, and prepare performance reports with key learnings and next steps
Own product growth strategy and align it with business goals
Lead, mentor, and grow the creative and user acquisition teams
Build scalable growth processes, experimentation frameworks, and OKR cycles
Own budget allocation, scaling roadmap, and identification of new channels and markets
Drive cross-functional alignment with product, marketing, and analytics
Your manager: You’ll report directly to Bohdan Kit, CEO of Aligned. Bohdan is the product leader who personally built solutions for over 100 million users and generated nine-figure revenues on platforms like Amazon and WordPress. He actively shares his expertise and gives you full freedom to act
What we offer:
Office/hybrid work format. Our Kyiv office is a hub for teams of all products
Freedom to build. No micromanagement. No politics. No fluff
Top-tier team. You’ll work with proven operators, product thinkers, and creatives
Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go
Paid vacation + sick leave
Perks
We benchmark salaries globally. We want you to feel valued, and paid like it
English courses
Apple gear, because we don’t believe in slow laptops or slow ambition
Company-paid lunches (because hungry brains don’t build great stuff)
Recruitment process:
Interview with recruiter (Google Meet) - 45 min
Technical interview - 1,5 hours + Culture-fit interview - 1.5 hours - all in 1 day!