Fullstack Lead (martech)

Mate academy — an EdTech company with an AI-powered LMS platform where people learn IT specialties.

Our mission is to help 1 million people worldwide build their careers in IT.

With over 5500+ graduates who've landed their first IT jobs after just 4 months of training, we've successfully launched our business in Poland and Brazil, with plans to expand further.

We are looking for an Fullstack Team Lead — an experienced technical specialist who combines development expertise with marketing experience, and team management skills. This role is critical to our market growth: your decisions will shape how prospective students discover us, move through the purchase journey, and become part of Mate academy.

What makes this role exciting:

• End-to-end ownership: landing pages, funnels, payments, analytics.
• Building interactive growth products (custom forms, promos, experiments).
• Opportunity to build internal tools (e.g. our own Typeform alternative).
• Fast delivery with real business impact.
• Direct collaboration with marketing, product, and sales.
• You will directly impact how users discover Mate, go through funnels, and convert into students.

Required skills:

• 3+ years of software development experience.
• Experience with web analytics tools (Google Analytics, Google Tag Manager, or equivalent).
• Solid understanding of A/B testing methodology.
• Experience with React, Next.js.
• Hands-on experience building and optimizing landing pages and marketing funnels.
• Leadership, mentoring experience, or willingness to develop in this direction.
• English level: Upper-Intermediate.

Nice-to-have skills:

• Experience with analytics tools (Amplitude, GrowthBook, Looker) and integrating payment providers (Stripe or similar)
• Experience supporting marketing events (webinars, marathons, product launches).
• Familiarity with conversion rate optimization and funnel analytics.
• Experience with headless CMS (Strapi) or landing page builders.

Key responsibilities:

• Lead and grow an acquisition team of 3 junior devs.
• Stay hands-on: build and optimize processes, integrations.
• Own technical decisions for acquisition systems.
• Standardize and scale landing page production .
• Improve analytics setup and tracking across all funnels.
• Bring structure to content systems (Strapi, landing builders).
• Implement AI best practices into team workflows.
• Identify bottlenecks and continuously improve processes.

We offer:

• A collaborative and dynamic team with opportunities to contribute creatively.
• A no-bullshit culture with 0% bureaucracy.
• Paid vacation and sick days.
• Hybrid working model (3 days office / 2 days remote).
• Cozy office in Kyiv with a bomb shelter for emergencies.
• Performance/salary reviews every 6-12 months.
• Paid lunches (when working from the office).
• Access to English courses and a learning budget.
• Apple equipment for comfortable work.

Recruitment process:

1. Call with the recruiter
2. Tech interview with Tech Lead
3. Culture fit interview with the CTO and CEO