Founding Sales/BizDev Lead $$

We are hiring our first senior commercial hire for a product development company that builds digital products end to end, including MVPs, custom software, and long-term product development engagements.

Our team already has strong delivery capability, completed projects, case studies, measurable outcomes, and client references. We now need someone senior who can turn that foundation into a focused, repeatable new business function.

This is a hands-on role for someone who has already sold development services or custom product work. It is not a pure lead generation role, and it is not a big-company sales management position. The person we hire will help shape our commercial direction, run outbound and business development directly, and turn target accounts into qualified opportunities and signed clients.

What this role is for

The goal is to build the first working version of a repeatable sales function beyond founder-led networking.

In the early stage, that means:

• understanding our capabilities, delivery model, strongest case studies, and best-fit client situations
• helping define a sharper commercial focus, including target client profile, offer framing, and messaging
• building and running a practical outbound and business development process
• qualifying opportunities rigorously and focusing effort on deals with real commercial potential
• moving opportunities forward with discipline and clear ownership
• working with the founder selectively on calls or later-stage conversations where that improves conversion
• improving commercial materials where needed, including messaging, decks, case studies, outreach copy, and website input

This role is both strategic and operational. The first priority is to create focus, generate qualified pipeline, and close well-matched new business.

What success looks like

Success in this role means:

• defining a clear initial commercial focus
• establishing a sales process the company can actually run
• creating a steady flow of qualified opportunities
• converting the best opportunities into signed business
• reducing dependence on the founder’s personal network over time

We care about pipeline quality, commercial judgment, and closed revenue, not vanity metrics.

What you will own first

In the first phase, you will be expected to:

• learn the business quickly and identify where we are most credible
• narrow the sales focus instead of trying to sell everything to everyone
• build a targeted outbound and business development motion
• create structure around qualification, pipeline management, and follow-through
• test positioning and messaging in the market and refine it through real conversations
• bring the founder into the process selectively, not as the default owner of the sale
• help us identify what is repeatable, what is not, and where to double down

Candidate profile

We are looking for someone who:

• has real experience selling dev services, custom software development, MVP development, dedicated teams, or product development services
• understands how custom development deals are qualified, shaped, and closed
• is comfortable building parts of the commercial function as they go
• can balance commercial strategy with direct execution
• knows how to distinguish serious opportunities from poor-fit deals
• is comfortable owning pipeline and revenue progress, not just top-of-funnel activity
• can operate with autonomy and sound judgment in a founder-led company

Preferred background

Especially relevant experience includes:

• selling to startups, scale-ups, or product-led companies
• working on mid-sized service deals with meaningful contract values
• strong outbound and account-based business development skills
• experience in founder-led or early-stage environments
• exposure to crypto, wallets, fintech, or other regulated or high-trust sectors
• practical use of AI tools in research, targeting, outreach, qualification, and workflow improvement

This role is probably not a fit if:

• your experience is mainly booking meetings for others to close
• you have not sold custom development or product development services before
• you only perform well inside a fully mature inbound machine
• you need a heavily prebuilt playbook before you can begin
• you prefer reporting activity over owning commercial outcomes
• you struggle to say no to weak-fit opportunities

Working model

We are open on structure. This can be full-time, part-time, or another arrangement that fits the right person.

What matters is seniority, ownership, commercial judgment, and the ability to build real momentum inside the business.

Compensation

Compensation will include a solid base plus meaningful performance upside tied to closed business.

The exact structure will depend on profile, experience, and working model, but this is intended to be a serious role for a serious operator.

Why this role is interesting

This is an opportunity to join when the delivery capability already exists, but the commercial function still has real room to be shaped.

For the right person, this is more than another sales role. It is a chance to define the focus, build the motion, and create a sales engine that becomes a real company capability.

If your background fits and you know how to sell this kind of work, we want to hear from you.