Senior CRM Manager

We are a fast-growing startup operating in the iGaming space, currently in the scaling phase. Our product has been live for over a year, with stable metrics and an established promo calendar, while continuously testing and launching new CRM mechanics, bonuses, and gamification features.

The CRM Manager will play a key role in building and developing CRM strategies, user segmentation, communication flows, and personalized offers, working closely with Product, Marketing, and Development teams.

Key Responsibilities

• CRM Strategy & Automation:
  Develop and implement end-to-end CRM strategies, creating automated lifecycle campaigns (welcome flows, deposit streaks, reactivation, churn-prevention) using Customer.io.
• Campaign Execution & Optimization:
  Build and launch CRM campaigns (email, push, SMS, in-app) tailored to user behaviour and lifecycle stage.
• A/B Testing & Continuous Improvement:
  Run A/B tests (subject lines, offers, CTAs, timing) and iterate based on results to improve core metrics.
• Player Segmentation & Personalization:
  Use data to build accurate player segments and personalize communication logic for targeted engagement.
• Metrics Tracking & Analytics:
  Monitor key CRM performance metrics (open rate, CTR, conversion to deposit, retention rate, ARPU, LTV) and report insights for strategy refinement.
• Promo & Bonus Planning:
  Collaborate on bonus mechanics, promotional calendars, and VIP offers that enhance retention and monetization.
• Cross-functional Collaboration:
  Work with product, marketing, analytics, VIP and BI teams to align CRM with product initiatives and overall customer experience.

Requirements

• Experience:
  2+ years of hands-on CRM/retention experience, including at least 1+ year in iGaming/betting on Tier-1 markets.
• CRM Platforms:
  Strong practical experience with Customer.io (preferred), FastTrack, Solitics, Optimove or similar CRM platforms — capable of setting up complex automations and dynamic segments.
• Trigger Campaigns:
  Proven experience building and optimizing lifecycle campaigns (onboarding, deposit streaks, AWOL/Churn, reactivation).
• Data & Metrics:
  Solid analytical skills with experience interpreting campaign performance and player metrics, forming hypotheses and improving KPIs.
• Promo Activities:
  Familiarity with weekly promo mechanics (e.g. streaks, tournaments) and how they integrate with CRM flows.
• Email Fundamentals:
  Understanding of domain reputation, deliverability best practices (DKIM/SPF) and Postmaster processes.
• Content & Design Collaboration:
  Experience working with designers and copywriters; ability to guide and refine content/creative for CRM outputs.

Profile We Are Looking For

• Data-Driven Operator:
  You think in metrics (OR, CTR, conversion, retention) and use data to guide decisions and strategy.
• Experimenter:
  A/B testing isn’t optional — it’s how you validate ideas and improve outcomes.
• Segment Oriented:
  You understand that not all players are the same — and tailor comms accordingly.
• Communicator & Collaborator:
  Able to work cross-functionally and translate business needs into actionable CRM logic.
• Detail-Focused & Proactive:
  You catch what others miss — from copy nuances to anomalies in performance data.

Why you should join us:

• We work remotely: Mon-Fri, from 10:00 to 19:00 (GMT+3) – save time by avoiding commuting.
• Work equipment – everything you need for your productivity and comfort.
• Paid vacation and sick leave – we care about your health and timely rest.
• Cool creative gifts for holidays and events – we know how important it is to delight our employees on special occasions.
• Competitive salary – your contribution will be properly valued.
• Participation in company internal events – knowledge exchange among colleagues and enhancing your expertise.
• Freedom from micromanagement and rigid hierarchies – we make decisions quickly, and you can always reach out for advice directly from any team member.
• Referral program in the company – build a dream team with us and receive nice bonuses.
  100% guaranteed professional development and acquisition of new skills.