Senior B2B SaaS Designer

Position Overview

This role requires a unique blend of visual design excellence, technical aptitude, and systems thinking to create marketing assets that resonate with enterprise decision-makers and technical audiences.

Key Responsibilities

Technical Visualization & Communication

• Transform complex technical documentation into intuitive diagrams, workflows, and process maps
• Create information architecture diagrams, system integration visuals, and data flow illustrations
• Design technical infographics that simplify sophisticated SaaS concepts for diverse audiences
• Develop visual frameworks that communicate product capabilities, integrations, and technical advantages
• Build visual representations of APIs, system architectures, and technical workflows

Marketing Website Design & Development

• Design and optimize marketing website pages that convert B2B enterprise clients
• Create landing pages for paid advertising campaigns, product launches, and lead generation
• Develop responsive designs that maintain visual hierarchy and messaging across all devices
• Design component libraries and page templates that ensure brand consistency
• Collaborate with developers to ensure pixel-perfect implementation

Brand & Visual Communication

• Create visual elements that authentically represent client industry specialties and technical capabilities
• Develop industry-specific design systems that speak to target verticals (manufacturing, healthcare, finance, etc.)
• Design marketing collateral including case studies, white papers, one-pagers, and presentation decks
• Ensure all visual communications align with brand guidelines while adapting to specific use cases
• Create cohesive visual narratives across multiple touchpoints and marketing channels

Design Systems & Developer Optimization

• Build scalable, automated design systems in Figma with reusable components and variants
• Create and maintain comprehensive component libraries with clear documentation
• Develop auto-layout structures and design tokens for efficient handoff to developers
• Implement naming conventions and organizational structures that streamline development
• Use Figma's advanced features (variables, prototyping, branching) to create production-ready designs
• Collaborate with developers to ensure designs are technically feasible and optimized for implementation

Required Qualifications

Experience & Skills

• 5+ years of design experience in B2B SaaS, enterprise software, or technology sectors
• Expert-level proficiency in Figma, including:
  • Component creation and variants
  • Auto-layout and constraints
  • Design systems and libraries
  • Prototyping and interactive components
  • Developer handoff best practices
• Strong portfolio demonstrating:
  • Complex technical visualizations (diagrams, workflows, system architectures)
  • B2B marketing websites and landing pages
  • Industry-specific design work
  • Before/after examples of technical documentation transformed into visual assets

• Technical aptitude to understand and visualize:

  • Software architectures and integrations
  • APIs and data flows
  • Cloud infrastructure concepts
  • Enterprise software ecosystems
  • Industry-specific technical processes

   

  Design Capabilities

• Exceptional visual design skills with strong typography, color theory, and composition expertise
• Ability to create diagrams and illustrations from scratch (not reliant on templates)
• Proficiency in creating iconography and custom illustrations
• Understanding of information hierarchy and content organization

• Experience designing for technical and non-technical audiences simultaneously

   

  B2B SaaS & Industry Knowledge

• Deep understanding of B2B SaaS buyer journeys and decision-making processes
• Experience designing for multiple stakeholders (C-suite, IT, operations, end-users)
• Knowledge of enterprise sales cycles and how design supports them
• Ability to adapt visual language to different industries (manufacturing, industrial, healthcare, finance, etc.)
• Understanding of compliance and enterprise requirements that impact design decisions

Extra bonus for additional knowladge:

• Experience with HTML/CSS and understanding of web development constraints
• Knowledge of accessibility standards (WCAG) and inclusive design practices
• Background in UX writing or content design
• Proficiency in additional tools: Adobe Creative Suite, Miro, Whimsical, or diagram-specific tools
• Experience with design QA and working within agile/sprint methodologies
• Understanding of SEO principles and how design impacts conversion optimization