CRM Manager (Smartico)

We are looking for a CRM Manager with experience in the iGaming industry (Casino and Sports) who will take ownership of launching, managing, and optimizing communication campaigns via Smarico. The main focus will be on mobile audiences and African markets (Kenya, Nigeria, South Africa), using push, SMS, in-app, and email as key channels. This role involves close collaboration with the Product, SMM, and Local Marketing teams.

Key Responsibilities

• Plan, create, launch, and optimize multi-channel CRM campaigns via Smartico (email, push, SMS, Telegram, Whatsapp, In-app, Pop-up)
• Create automated communication flows (welcome, retention, reactivation, win back, VIP, etc.)
• Participate in building CJM
• Improving retention mechanics
• Audience segmentation (by GEO, device, activity, product type (casino/sports), etc.)
• Plan, launch and analyze A/B testing (content, timing, channels) to improve engagement
• Analyze and control performance metrics (open rate, CTR, conversion, churn)
• Collaborate with Product and SMM teams to align CRM offers and campaign with launches, bonuses, and tournaments
• Localize campaigns and messaging for new African markets
• Research competitor CRM communications to suggest improvements

Requirements

• 2–4 years of CRM experience in iGaming (casino and/or sports)
• Hands-on experience with Smarico or similar platforms (Braze, Mindbox, Exponea, etc.)
• Strong understanding of mobile user behavior and African market specifics
• Proven ability to manage segmentation, triggers, events and automation flows
• Analytical mindset with experience tracking campaign metrics and ROI
• Basic copywriting and visual design skills for campaign creation
• Confident English communication skills (Upper-Intermediate or higher)

Nice to Have

• Prior experience launching CRM campaigns in Kenya, Nigeria, or South Africa
• Understanding of player psychology in mobile casino and sports products
• Familiarity with Figma, Notion, Google Sheets, "drag-n-drop" builders 
• Basic HTML knowledge for editing email templates
• Ability to adapt communication to local cultures and languages

Why you should join us:

• We work remotely: Mon-Fri, from 10:00 to 19:00 (GMT+3) – save time by avoiding commuting.
• Work equipment – everything you need for your productivity and comfort.
• Paid vacation and sick leave – we care about your health and timely rest.
• Cool creative gifts for holidays and events – we know how important it is to delight our employees on special occasions.
• Competitive salary – your contribution will be properly valued.
• Participation in company internal events – knowledge exchange among colleagues and enhancing your expertise.
• Freedom from micromanagement and rigid hierarchies – we make decisions quickly, and you can always reach out for advice directly from any team member.
• Referral program in the company – build a dream team with us and receive nice bonuses.
  100% guaranteed professional development and acquisition of new skills.