Growth Marketing Lead

We’re looking for a Growth Marketing Lead with 8–10+ years of experience in performance marketing, especially in scaling paid channels profitably (Google, Meta, YouTube, etc.).

You’ll be hands-on with paid acquisition, funnel optimization, and retention experiments, leveraging AI tools, first-party data, and advanced analytics to drive efficient CAC, stronger conversion rates, and improved LTV.

If you’re quant-driven, AI-curious, and have played a meaningful role in healthcare/health tech (excluding biotech), we’d love to talk.

Bonus if you have experience marketing to Medicare or senior populations or have built SEO/organic/affiliate/influencer channels.

Responsibilities

• Own Paid Acquisition & Growth Experiments
  • Run and scale campaigns across Google, Meta, YouTube, and emerging channels.
  • Use AI workflows for segmentation, creative testing, and rapid experiments.
• Optimize Funnels & Retention
  • Map patient journeys and fix friction points.
  • Improve conversion rates from ad click → intake → advocate call → retention.
• Leverage First-Party Data
  • Set up tracking pipelines with Conversion APIs.
  • Rigorously measure CAC/LTV and build dashboards to guide spend decisions.

• Build a Repeatable Growth Engine

  • Identify what works and scale it.
  • Translate insights into a repeatable acquisition + retention playbook.

   

Requirements

Experience

• 8+ years in growth/performance marketing, ideally in healthcare startups.
• 7+ years in healthcare operations, ideally at startups from Seed–Series C.
• Experience with clinical outcomes + recruiting/scaling teams.

Education

• Bachelor’s degree in a quantitative field.

Hard Skills

• Hands-on experience with Google Ads, Meta Ads, YouTube, analytics platforms.
• Familiarity with health plans and healthcare systems.
• AI tools for marketing automation + funnel optimization.

Soft Skills

• Execution-driven problem solver.
• Thrives in fast-moving, ambiguous environments.
• Able to translate insights into action.

Not a fit if: background is mostly corporate/late-stage (Series D+), only project/product management, or expecting big teams right away.

Tech Stack

• Google Sheets
• AI shortcuts

About Us

• Founded by experienced entrepreneurs with successful exits.
• Deep expertise in healthcare + tech.
• Backed by top-tier investors & advisors.
• Fast-moving, lean, and impact driven. 

If you meet the requirements, kindly apply within.