Lead Generation Project Manager (Client-Facing) Offline

About Beffect:
Beffect is a data-driven performance platform helping companies understand and influence user behavior in real time. Our tools help teams make smarter decisions and optimize digital experiences with clarity and precision.

We’re looking for a Lead Generation Project Manager who not only builds and manages lead generation campaigns but also acts as the face of Beffect during early-stage conversations with prospects. If you're someone who thrives at the intersection of strategy, systems, and human connection — this role is for you.

About the Role:

This is a dual-role position combining strategic lead generation with prospect engagement. You’ll design and manage outbound and inbound campaigns, but also be the first person qualified leads meet — representing Beffect on intro calls and discovery meetings.

Key Responsibilities:

• Plan and execute lead generation campaigns 
• Qualify and engage with inbound and outbound leads — you’ll handle initial meetings and act as the first human point of contact
• Understand client needs and communicate Beffect’s value proposition clearly and confidently
• Manage the lead funnel, ensuring leads are progressing efficiently through stages
• Coordinate across marketing, sales, and product to ensure alignment on targeting, messaging, and follow-ups
• Track campaign performance and lead quality metrics; continuously improve based on results
• Use tools like HubSpot, Apollo, LinkedIn Sales Navigator, and CRM systems to manage outreach and lead engagement

What We’re Looking For:

• 1–2 years experience in B2B lead generation, sales development, or growth marketing (SaaS or tech preferred)
• Strong communication skills — you’re confident on calls, clear in writing, and good at building trust quickly
• Comfortable leading discovery calls and qualifying prospects against ICP criteria
• Organized, proactive, and capable of managing multiple projects and touchpoints at once
• Experience with CRM tools like HubSpot.
• A data-driven mindset and strong attention to detail